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Marketing Against The Grain

Hubspot Podcast Network

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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Unhedged

Financial Times & Pushkin Industries

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Katie Martin, Robert Armstrong and other markets nerds at the Financial Times explain the big ideas behind what’s happening in finance right now. Every Tuesday and Thursday. Hosted on Acast. See acast.com/privacy for more information.
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Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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The Side Hustle Show

Nick Loper of Side Hustle Nation

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The entrepreneurship podcast you can actually apply! The award-winning small business show covers creative ways to make money online and offline, including blogging, online business, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get the business ideas and passive income strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of Side Hustle Nation.
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Invest Like the Best with Patrick O'Shaughnessy

Colossus | Investing & Business Podcasts

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Conversations with the best investors and business leaders in the world. We explore their ideas, methods, and stories to help you better invest your time and money. Hear stock market and boardroom insights you can't find anywhere else. If you're a professional investor, CEO, entrepreneur, or business strategist, this is for you. Explore all our episodes and learn more at https://www.joincolossus.com
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I Love Marketing

Joe Polish and Dean Jackson

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I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
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A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons. Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr. ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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How to do it, who is doing what and how to succeed in the wild world of digital marketing. Every day we scour the world for the best stories on Digital Marketing. Tune in each week day to get new ideas and techniques.
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Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.
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Market MakeHer Podcast

Jessica Inskip and Jessie DeNuit

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Ready to dive into investing but feeling overwhelmed by financial jargon? Picture yourself learning alongside two friends: one a beginner investor like you and the other a 15-year finance expert. Meet Market MakeHer, your go-to self-directed investing education podcast. We ask the questions you are thinking and answer with fun analogies without the financial jargon. We share free tools and resources from your brokerage firm, so you not only know how it works, but how to actually invest. Get ...
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Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, an ...
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As the founder of an early-stage startup you have one goal: find product-market fit. The Product Market Fit Show is a weekly podcast about the 0 to 1 journeys of the world's most successful tech startups. We go deep with entrepreneurs & VCs to provide detailed examples you can steal. Our goal is simple. We want to understand product-market fit better than anyone on the planet.
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Sales Babble is a sales podcast focused on sales training and sales consulting for small and medium businesses, solopreneurs and entrepreneurs. We interview sales experts across the globe and provide sales coaching for sales and non-sales professionals interested in the idea of selling with confidence. This podcast explains sales in plain language that is easy to understand, and entertaining. Come join us!
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Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley & Andrew Peek: New Home Marketing from Do You Convert

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley & Andrew Peek from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and y ...
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“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/
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On The Money

interactive investor

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Every week, Kyle Caldwell and guests take a look at how the biggest stories and emerging trends could affect your investments, with practical tips and ideas to help you navigate your way through. Join the conversation, tell us what you want us to talk about or send us a question to OTM@ii.co.uk. Visit www.ii.co.uk for more investment insight and ideas.
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Dan Kennedy is internationally recognized as a 'millionaire-maker', helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he's provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing 'guru' does. Dan Kennedy's advice can be moved with remarkable ease from one very different field, industr ...
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The world’s most entertaining marketing podcast! Mark Schaefer and a rotation of brilliant guest hosts provide new marketing insights and timely advice that help you navigate the future of digital business, The Marketing Companion is always fun, always interesting, and always on-target with ideas that will turn up your marketing intellect to an “11.”
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Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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Indie Bites

James McKinven

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Short, bite-sized conversations with indie hackers that have started small, profitable and bootstrapped businesses. You'll learn how they come up with ideas, what they do to validate, find those first customers and make a sustainable income. Episodes every Tuesday.
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Silicon Valley wants to shape our future, but why should we let it? Every Thursday, Paris Marx is joined by a new guest to critically examine the tech industry, its big promises, and the people behind them. Tech Won’t Save Us challenges the notion that tech alone can drive our world forward by showing that separating tech from politics has consequences for us all, especially the most vulnerable. It’s not your usual tech podcast.
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Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
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Marketing Connections

The Marketing Science Institute

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Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.
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Welcome to the Your Virtual Upline podcast hosted by Bob Heilig. This weekly podcast will give you the mindset, strategies, and skills you need to build the network marketing business and life of your dreams. Each week Bob takes a deep dive into topics like leadership, social media, prospecting, recruiting, and so much more! Bob is the founder of ‘The Legacy Leader Movement’, a totally new approach to building a network marketing business. The core values that guide his work, and the message ...
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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
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The Macro Trading Floor

Alfonso Peccatiello & Brent Donnelly

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The Macro Trading Floor is a fun and actionable macro and markets podcast hosted by Alfonso Peccatiello and Brent Donnelly. If you are looking for banter, financial education, and actionable trade ideas this is the podcast for you!
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Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
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Redefiners

Russell Reynolds Associates

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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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Welcome to "The Growth Gear with Tim Jordan," a podcast where business meets high velocity. We're about finding that pivotal Growth Gear – your own monumental shift that redefines your business journey by exploring a wide range of topics, including the rise of new brands, the intricacies of digital marketing, the power of a motivated mindset, and sophisticated strategies for today's marketplaces. Join us on "The Growth Gear" and embrace the momentum. It's more than growth – it's about achiev ...
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The Idea People

Lee Andrews Group

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Welcome to ’The Idea People,’ brought to you by Lee Andrews Group, where we explore the fascinating world of innovative ideas and communication. Join us as we dive deep into captivating topics and engage with industry experts to uncover their significance. Through thought-provoking discussions and expert insights, our podcast serves as your go-to source for expanding your knowledge and sparking your curiosity. Tune in, learn, and be inspired as we connect you with bright minds and compelling ...
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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get ins ...
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People before Markets:: An Alternative Casebook (Cambridge UP, 2022) presents twenty comparative case studies of important global questions, such as 'Where should our food come from?' 'What should we do about climate change?' and 'Where should innovation come from?' A variety of solutions are proposed and compared, including market-based, economic,…
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SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches fo…
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Wardah was a PhD graduate working at a biomedical imaging startup. But all it took was two different dentists giving her two totally different diagnoses for her to quit her full-time job. She was unemployed with no idea what to build. All she knew was that something was broken—and she had to fix it. Her startup Overjet is now the #1 dental AI platf…
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Daniel McCarthy is Assistant Professor at Emory University Goizieta School of Business. In this interview, Dan unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern that businesses state improved performance against reduced churn rates. It is not that simple. He dives into diffe…
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There are some new funds that track stock trading by members of Congress and their family. So we thought, why don't we get in on that? Today on the show, we crack open the Planet Money Investment Jar to learn more about how our political leaders play the market, investing in funds tracking Democratic and Republican stock trades. Whether Congression…
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Join us this hour as we take a look at two historically Christian organizations that have moved decidedly and, it appears, purposedly away from their Christian roots. We’ll talk with one person who has been watching the YMCA and to another person who is offering a biblical alternative to the Girl Scouts of America. There are choices out there – and…
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Everywhere you look, sex and sexuality are redefined, manipulated, twisted, and maligned. Terrified of being labeled “intolerant,” Christians have been silent while the world has spoken loudly. The sexual revolution offered us nothing but bondage. Feminism is an admittedly failed experiment. Yet we have always had the answer right under our noses. …
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On Thursday, shareholders of Tesla voted to re-approve a deal to reward Elon Musk with more than $50 billion worth of shares in Tesla, thus making one of the world’s richest men even richer. Also we go long teams without stars and short climate change. For a free 30-day trial to the Unhedged newsletter go to: https://www.ft.com/unhedgedoffer You ca…
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Today, brands are challenged to stand out in the crowded digital landscape. Join Michelle Thames, trailblazing marketing strategist and host of "Social Media Decoded," as she shares her journey and strategies for organic digital marketing with our host Rick Garcia. Gain exclusive insights into transforming startups into well-known brands, the signi…
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When Tony Capuano took over as President and CEO at Marriott, the company was wrestling with the most significant challenge it’s ever faced as travel essentially shut down due to the COVID-19 pandemic. Further complicating matters, Marriott’s beloved, iconic CEO, Arne Sorenson, had recently passed away and many in the company were dealing with the …
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SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, a…
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Go With The Flow Selling #534 Too often we're overly concerned about the competition or comparing ourselves to others. This fear whips us into a frenzy and we fail to economize our energies, to the detriment of our pipeline. You've been told time and time again to get organized, follow the process, and leverage the power of your CRM. But this advic…
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My guest today is Pat Grady, a longtime growth investor at Sequoia and one of the firms senior leaders. Pat has been a part of a long list of legendary investments, ranging from Snowflake, Zoom, ServiceNow, Qualtrics, Okta, Hubspot, Notion, and OpenAI, among many others. There aren't many investors who reference as well at Pat, both inside and outs…
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Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade …
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Join Laura Thornley, EMEA Field Marketing Lead at Contentful and Katie Street in this bonus episode, as they discuss the importance of finding your voice and embracing authenticity. Learn how to be true to yourself and express your unique perspective in a world full of noise and challenging gender norms. We're back with another powerful BONUS episo…
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Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business. Picture this: You – leading a brilliant team that not only meets every expectation you set but exceeds them AND they do it all without feeling overwhelmed or burnt out. Sign me up! While I’m not perfect, I honestly believe that my fabulous…
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Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA), dive into the lessons learned from Seth Godin about embracing the craft, overcoming fear of failure, and achieving true success through strategic thinking. Learn more on why perfecting your skills requires deliberate eff…
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Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning…
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*Boom* This is the 400th episode of The Copywriter Club Podcast. And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Ste…
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The federal government classifies potatoes (whether they be baked, waffled, curly, fried) as a vegetable. Recently some nutritional scientists were questioning that logic as the feds updated their dietary guidelines for 2025. On today's episode, why potatoes have such sway on Capitol Hill and the real financial stakes spuds have in staying a veggie…
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This hour we look at some of the stories making headlines before finding out how we can pray specifically for those who serve in the entertainment industry. Learn how you can join a global prayer movement for this huge group of influencers. We close out the hour by discussing what is happening in the so-called ‘right-to-die’ movement and why this h…
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Join us this hour as we get an insider’s perspective on what is happening in Iran, both politically and spiritually. Is Iran becoming a Christian nation? Then, a new study in the research journal Environmental Hazards shows that the number of natural disasters is declining globally, contrary to endless media warnings about human-caused climate chan…
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Digital Marketing Today: Innovations and Techniques for the Modern Market Welcome to the latest episode of Digital Marketing Today, where we zero in on the latest trends and essential tactics that are shaping the landscape of digital marketing. In this episode, we delve into the power of Google Business Profiles (GBP) and its pivotal role in optimi…
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Episode 597: Sam Parr ( https://twitter.com/theSamParr ) talks to Brett Adcock ( https://x.com/adcock_brett ) about his next big idea, his checklist for entrepreneurs, and his framework for learning new things and moving fast. — Show Notes: (0:00) Solving school shootings (3:15) Cold calling NASA (6:14) Spotting the mega-trend (8:37) "Thinking big …
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Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges a…
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In honor of father’s day, I wanted to share some of the best advice I’ve received from my dad over the years, and how we can all work to apply it in life and in business. For the sake of background, dad is a chemical engineer — he spent decades of his career at one company — but still had lots of entrepreneurial experiences and insights along the w…
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Mark Schaefer and Keith Jennings dive into one of the most complicated questions in the business world ... What business are you in? Deceptively simple, Devilishly complicated, this question has been an obsession for the greatest minds in marketing for decades. And this is a question that is more relevant than ever. Mark Schaefer is a strategy cons…
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Chris shares the story of how he grew Refine Labs to $22M ARR, what he did to grow so fast, and also why he regrets spending so much on growth instead of focusing on profitability. He goes exceptionally deep on sales and marketing and provides tactical advice you can steal. Chris is the founder of Refine Labs & Passetto. He's also a LinkedIn Top Vo…
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When you are having an adventure, you wish you were safe at home. But when you are safe at home, you wish you were having an adventure. Every adventure is marked by setbacks, disappointments, and difficulties. Without trouble, there can be no adventure. Our love of movies, video games, and sporting events proves our craving for adventure, for what …
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Podcast Episode Description Digital Marketing Today: Leveraging Industry-Specific Strategies for Enhanced Online Presence In this captivating episode of Digital Marketing Today, join our hosts as they explore groundbreaking digital marketing techniques that are propelling niche industries to new heights. Dive deep into the world of tailored strateg…
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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline…
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With the rapid development of artificial intelligence and labor-saving technologies like self-checkouts and automated factories, the future of work has never been more uncertain, and even jobs requiring high levels of human interaction are no longer safe. The Last Human Job: The Work of Connecting in a Disconnected World (Princeton UP, 2024) explor…
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Indicators of the Week is back! This week, we've got indicators about oil gluts, big bucks for Ukraine and fewer bucks at Starbucks. (Apologies for the slurping.) Related episodes: How to get Russia to pay Ukraine An oil boom, a property slump and dental deflation ICYMI, preorder our new Indicator t-shirt at the NPR shop. For more ways to support o…
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There was no waiting in line and no bad airline meals on the ITM Air Express as we took another radio flight to the land down under. On In The Market with Janet Parshall this week we heard from our favorite Scottish apologist as he updated us on more important news and events impacting the Church including why a respected evangelist left the Church…
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On In The Market with Janet Parshall this week we looked at the damage that DEI teaching is doing to the U.S. military and the efforts to get rid of this dangerous philosophy. We also heard from an accomplished filmmaker and producer who has also served for many years as a member of the Israeli military. He told us about his new documentary series …
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Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast! As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs. On this week’s podcast, they decide to lead with positivity, kicking things off with potentially good news for sites pu…
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What comes to mind when we think of fairytales? Fairytales are a means to teach children aboutopportunities, risks, and how to navigate a complex world. While they usually end happily ever after, thepath to get there is usually riddled with challenges.In part one of this two-part series of Investments Unplugged, we look at the economy and equitymar…
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What Is The Bond Market and What Are Bond ETFs? CPI is “cooling off” which means inflation is trending closer to the Fed’s target, which means a rate cut MAY be in our future! What does that mean? Well if the Fed, you know, good ol "Papa Powell" who we keep talking about, well if they actually go through with cutting rates this is what happens. Int…
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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goal…
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A big macro week is behind us: the combination of CPI and PPI releases provide us with solid information on where the disinflation trend stands. Alf and Brent also discuss Powell’s press conference + change in dots and the European political risks. Want to get in touch with Alf or Brent? Ping Alfonso Peccatiello on Bloomberg Ping Brent Donnelly on …
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Sarah Hansen, Morningstar Inc. markets reporter, discusses why the stock market is up today and what could cause it to fall. Preston Caldwell, senior US economist for Morningstar Research Services, explains why he thinks the Federal Reserve will cut interest rates more than once in 2024. Should You Invest in Spot Ether ETFs? Lululemon on Track Desp…
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Ideas influence people. In particular, extremely well-developed sets of ideas shape individuals, groups, and societies in far-reaching ways. In Revolution and Witchcraft: The Code of Ideology in Unsettled Times (Palgrave Macmillan, 2023), Gordon Chang establishes these “idea systems” as an academic concept. Through three intense episodes of manipul…
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Who do you spend the majority of your time with, and how much influence do you let these people have in your life? Do they support you in your business endeavors, or do they struggle to believe in your vision? Lee Milteer offers her sage advice on forming and maintaining strong friendships with like minded entrepreneurs who can build you up and dri…
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Kyle Roof is the co-founder of High Voltage SEO, PageOptimizer Pro and Internet Marketing Gold. An agency, software and course business respectively which all focus on mastering SEO. I’ve spoken at length on the podcast before about how SEO can be such an effective tool for indie hackers to use, so Kyle is the perfect guest to talk to today. Timest…
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There are many anecdotal complaints about Google search not being what it used to be. A German computer scientist and his colleagues put this theory to the test recently focusing on product reviews. Today on the show, we bring their findings to Google's chief search scientist. Related episodes: How Fortnite brought Google to its knees (Apple / Spot…
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Why talk about end-times doomsday subjects? Because Jesus Christ talked about them, and in great detail. For that reason alone, we should pay attention. And as we rapidly approach the last days, His message is more relevant to us than ever. Today, our guest will provide us with clear, biblical answers about what is to come. Jesus revealed the futur…
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We are living in crazy times. Biological men are competing and winning against biological women in sports. The newest Supreme Court justice declined to answer the simple question: “What is a woman?” Record numbers of young Americans now identify as transgender. Sexually explicit materials permeate schools. Pedophiles have rebranded as “minor-attrac…
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Sam Altman is playing chess not checkers. He partnered with Microsoft. He partnered with Apple. He grew to $3B in ARR in 2 years. Hate him or love him, he's a strategic genius. You'll recognize a pattern: Sam has an idea, positions correctly, lets the bets play out, and goes all-in on what works. Rinse, repeat, rinse, repeat, rinse, repeat. In unde…
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