Could the acquisition of HubSpot by Alphabet spell a revolution or a step back for marketing automation? Join Naomi Liu, Mike Rizzo, and myself, Michael Hartmann, as we tackle this burning question. We dissect the ripple effects of such a corporate shake-up, drawing from historical tech giant acquisitions and project what it could mean for the inno…

Ever wondered what ties the vibrant threads of a marketing campaign together? On our latest OpsCast episode, we're thrilled to have Jo Gruszka, the marketing operations wizard behind mo jogruszka, unravel this mystery with us. With a tapestry of experience that spans merchandising to overseeing operational programs, Joe stitches together an enlight…

Ever wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty-gritty of establishing a freelancing business, taking…

Prepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-market strategies that no longer just capture demand, but …

Discover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies. We're unpacking the essentials of human-centric mark…

Embark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the Dunning-Kruger effect and Kubler-Ross's grief curve, …

Prepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal roles in company acquisitions to the forefront of market…

Unlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh perspective on the value that a strong analytical min…

Explore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the application of lean principles to the fluid and dynamic w…

In today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, Jessica Kao, Senior Director of MarTech at CloudFlare,…

In this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape of marketing operations. Her journey, from a backgrou…

Prepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and optimization within marketing operations. Colton, who…

This episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray about Nearbound GTM Strategies. Justin is an award-winni…

In todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather of martech" by AdAge, has been analyzing marketing tec…

In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After success…

In this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statistics about their listeners' locations. The hosts also dis…

In today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a founder. He co-founded a company in the real estate med…

Welcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. But that's not the only reason we're excited today. In th…

In today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, and product ownership experience. Prior to joining Willow…

In today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takeaways, emphasizing the innovations and strategies that …

In this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in marketing – both in-house and consulting – and the last 1…

In this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success operations. Prior to starting GTM Systems, Paul held s…

In this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including LeadMD. She is also a member of Mensa! Tune in to hear - …

In this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. She has also held leadership roles in customer success, …

Today we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to joining Forrester, he has held several Marketing Operati…

In this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue space. He is also an investor and mentor with experien…

In this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - What Raja means by "CMO Ops.…

In this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that specializes in attribution and marketing analytics. P…

In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was al…

In this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) roles, and some leadership roles. She is also PMP certi…

In this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing (and related) technology. He has also been in marketin…

In this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organizations. Tune in to hear: - …

In this episode of Ops Cast, we discuss what has been happening across the landscape of Marketing Operations. We all take a breath for a moment and realize just how crazy it has been. Details about MOps-Apalooza and the journey the team at MarketingOps.com has been on is shared -- Most importantly, the scheduling difficulties for the agenda and wha…

On this episode, we talk with our first returning solo guest, Lorena Morales In this series we want to talk with our guests about how Marketing Ops can work (better?) with other Ops functions. Lorena is currently a Revenue Operations Executive at JLL Technologies. Prior to that, she has held several Marketing and Operations leadership roles. She is…

In this episode, we talk with Shikha Pakhide about the impacts of the ever-growing Martech landscape. Shikha is currently Global Marketing Director with X0PA AI, a B2B SaaS platform to improve the hiring process. Prior to joining X0PA AI, she held several general marketing, product management and leadership roles. She is passionate about Go To Mark…

We're taking a look back at the top trends for Marketing Ops in 2022 and discussing what we think 2023 will hold. Tune in to hear about the top-performing episodes, what we believe your key listens should be, and what we have in store for 2023. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza i…

In this episode, we talk with Jay Schwedelson, the founder of SubjectLine.com which is the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which p…

In this episode, we talk with Frank Cowell, most recently the CEO of Digitopia Agency, an inbound digital marketing agency with a proprietary methodology. Frank founded what is now Digitopia in 2004, and has evolved the agency from primarily website development and internet marketing to a digital marketing agency. Prior to founding his first agency…

In this episode, Ops Cast Co-Host Naomi Liu leads the talk about all things women including superpowers and advocating for leadership. She is joined by guests Kacyn Goranson, Vivian Chan, and Leah Miranda. Tune in to hear: - Their Super Hero origin story and subsequent super powers. - The differences between the way women approach problem solving i…

In this episode, we talk with four marketing operations experts, each to talk about one of the major marketing automation platforms. Lara Black is currently Director of Marketing Operations at ExtensisHR and is a Pardot Pro, AJ Navarro is currently a Packaged Technology Operations Consultant with Shift Paradigm and is a Marketo Pro and George Samar…

In this episode, we talk with George Xing (Shing), Co-founder and CEO of Supergrain, a customer engagement platform. Prior to founding Supergrain, George held multiple roles at Lyft, including Director, Head of Decision Science Products and was a data scientist at Indiegogo. Before that he was a Fixed Income Analyst with Morgan Stanley. Tune in to …

In this episode, we talk about we are joined by AJ Valles to talk about his journey in different Marketing Ops roles. AJ is currently Senior Marketing Operations Manager at Saviynt. Prior to that he has worked in marketing operations and marketing technology consulting as well as in-house roles. In addition to his “day” job, AJ is also a sports ent…

In this episode, we talk with Omair Izhar to talk about what it is like working in Marketing Operations in Europe, especially with a US-based company. Omair is currently the Head of Marketing Operations and Technology at Ably. Prior to that, Omair had several roles in Demand Gen, general Marketing and Marketing Ops roles. He has also worked for Ora…

In this episode, we talk How to Elevate Marketing Ops from a CMO's Perspective with Kyle Lacy. Most recently, Kyle was the SVP of Marketing at Seismic after Seismic acquired Lessonly, where Kyle was the CMO. Kyle has held several marketing leadership roles at several different companies. In addition, Kyle is an advisor to several organizations, a s…

On today's episode we talk about the broken nature of (Marketing) project management with Amara Omoregie, President of amaraREPS. Amara Omoregie has an inbound sales and marketing agency, amaraREPS, and is a speaker. With a passion for using her expertise and strategic approach from working with and supporting a vast number of companies, including …

In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader wh…

On today's episode, we are joined today by Dave Rigotti to talk about Marketing Ops in Product Led Growth (PLG) organizations. Dave is the CEO and founding team member of Inflection.io, a startup developing software for marketing teams at product-led companies. Previously, Dave was a Director of Marketing at Adobe, responsible for account-based mar…

On today's episode, we talk about the art and science of email deliverability with CEO & Founder of CyberData Pros, Chris Arrendale. Chris is a privacy, data security, and compliance professional with a proven track record of accomplishment for enhancing organization practices, while focused on revenue growth. Before starting CyberData Pros, Chris …

In this episode we were joined by John Van Pijkeren. John is a professional in digital, marketing & technology with a capability to combine strategy with execution. He has over 10 years' experience in delivering digital products, platforms and campaigns for leading brands in an international environment. He is currently a Product Manager with Nike,…

Joining us today is Carey Picklesimer to help us answer the question: Is Attribution ruining Marketing? Carey is the owner of her own independent marketing technology consultancy, Condurrio Marketing + Design. She has worked both in-house and in consultancies, including a stint with Perkuto. Her in-house roles included roles in marketing operations…