Best Nicholas Norris Podcasts (2024)

1
A Quote-to-Cash Masterclass - Nicholas Rose and Tony Tarantino 48:17

16h ago48:17

48:17

Quote-to-cash: it's messy, it's technical, and every project takes WAY longer than planned. It's also absolutely vital. If you can't get quotes out the door, or if you can't collect money from your customers, you don't have a business. Because of their complexity, these systems tend to change infrequently, and in-house operators may not get the rep…

1
Finding Balance and Fulfillment in Your RevOps Career - Danielle Marquis 47:02

7d ago47:02

47:02

This week I sit down with seasoned RevOps executive Danielle Marquis to explore the evolving landscape of the discipline and how professionals can find balance and fulfillment in their careers. Danielle shares insights from her 15 years of experience in the field, discussing how RevOps has changed over time and how the role is increasingly being po…

1
Creating Executive-Level Data Stories - Justin guests on "Revenue Marketing Report" 38:24

12h ago38:24

38:24

This week I'm sharing another podcast I've guested on recently: The Revenue Marketing Report, hosted by Camela Thompson of Caliber Mind. Camela is a veteran marketing and analytics leader, and we have an in-depth conversation about the business and cultural dimensions of reporting: what KPIs are you reporting to different audiences, data rituals, a…

1
A Deep Dive on B2B SaaS Reporting - Justin guests on "Beyond the Pipeline" 44:57

29d ago44:57

44:57

It’s August and I’m taking some time off this month to travel and recharge a bit. But I didn’t want to leave you hanging for a whole month, so I thought it would a great time to share some recent podcasts where I’ve been featured as a guest. First up, we have an episode on Beyond the Pipeline with Vivin Vergis, where we do a deep dive into reportin…

1
Taking the Pain out of GTM Systems Enablement - Dan Giovacchini 48:13

1M ago48:13

48:13

Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well. We create documents that no one reads. They sit in knowledge bases that no one visits. We're repeatedly interrupted by Slack messages from confused users. We're forced to send Chatter…

1
Building the Community for RevOps - Matt Volm 46:12

1M ago46:12

46:12

Matt Volm is the founder of RevOps Co-op, a vibrant community for RevOps pros. He shares his journey as a repeat founder, who has taken the roller-coaster of building multiple startups, and reflects on the tenacity and toughness it requires. RevOps Co-op actually started as a community in support of a software company, but when Matt saw the need fo…

1
The Evolution of B2B Content Marketing - Ashley Faus 1:00:54

2M ago1:00:54

1:00:54

Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove. The conten…

1
AI, RevOps, and the Future of Sales - Jacco van der Kooij 56:32

2M ago56:32

56:32

In this week's episode, we delve into the evolving landscape of sales with Jacco van der Kooij, founder of Winning by Design and a renowned expert in go-to-market strategies. We begin by reflecting on the "Golden Age of SaaS," a period defined by rapid growth but also unsustainable business dynamics. As market conditions shift, we explore how reven…

1
Integrating Product-Led and Sales-Led Strategies at Zapier - Lindsay Rothlisberger 49:26

2M ago49:26

49:26

Is the future of SaaS growth product-led or sales-led? What if it's both? Zapier uses PLG to create an ecosystem of users and product signals which then drives their sales-led outreach. Coordinating these motions in parallel takes technical sophistication, great communication, and tight process. Fortunately, they have a unified RevOps team that kee…

1
The Future of Signals in GTM - Chris Walker 46:51

2M ago46:51

46:51

B2B buying signals are generating a lot of buzz right now—and for good reason. In today's challenging selling environment, conversion rates are dipping, and identifying active buyers has become more critical than ever. Signal vendors offer a promising solution, but the questions remain: Are these signals truly transformative? How can they enhance y…

1
Building Marketo and the Art of Product Design - Glen Lipka 55:41

3M ago55:41

55:41

I have a fascination with how SaaS products actually get made—especially those that become institutions in the software landscape. As users, we become deeply familiar with these products, the nitty-gritty of how they work, and what it's like to live inside them. People base entire careers on these platforms. What we usually DON'T see is the backsto…

1
Scaling from $100M to $1B ARR as a RevOps Leader - Cody Guymon 52:09

3M ago52:09

52:09

What does it take to scale a company from $100M to over $1B in ARR? Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again. We chat through his lessons learned, his forecasti…

1
How to Be a Sharper Operator - Wes Kao 49:28

3M ago49:28

49:28

There's a set of skills we rely on everyday at work, often without realizing it: how we think about problems, make decisions, market our ideas, manage up, give feedback...they're all part of the operating system of how we interface with the business world. I’m fascinated by these things both because they have a massive impact on our effectiveness a…

1
Inside GTM Systems at Hubspot - Rich Archbold 51:39

3M ago51:39

51:39

Running business systems at enterprise scale has some unique challenges—especially when that enterprise is Hubspot. Today we're fortunate to chat with Rich Archbold, whose team supports all GTM systems and automation at Hubspot, including Hubspot's own Hubspot implementation. This is a truly fascinating peek behind the scenes at one of the most ico…

1
Lessons from Leading a Unified RevOps Function - Julia Kim 1:02:37

4M ago1:02:37

1:02:37

I'm a really big believer in the idea of a unified RevOps function supporting all the go-to-market teams. But I'll be honest, sometimes it's a little discouraging when I look at how RevOps is done in practice, because outside of a few examples, I usually see essentially a sales ops function with a new name. So I wanted to find people who are actual…

1
The Future of Data Privacy in Digital Marketing - Stephane Hamel 46:06

4M ago46:06

46:06

Every company pays lip service to privacy. But few seem to really value it in practice. In marketing and sales, we rely on personal and behavioural data for so many commonplace tactics, and this reliance is only increasing. It's a kind of arms race. Even if you wanted to, it feels like you can't afford to give up the perceived advantages of using p…

1
Building Refine Labs: An Operational Perspective - Megan Bowen 45:59

4M ago45:59

45:59

Refine Labs has had a seismic impact on B2B marketing. Whether you agree with their philosophy or not, it's hard to deny its influence. They've set the agenda, defined the terms of the debate, and challenged many aspects of the status quo. Former CEO Chris Walker catapulted the agency to prominence with his LinkedIn thought leadership. But behind t…

1
Playbook of a High-Performing Marketing Leader - Thao Ngo 51:48

5M ago51:48

51:48

I think marketing is one of the toughest functions to lead successfully. Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical. And then your job is to simultaneously create demand, capture demand,…

1
How to Implement a Demand Creation Strategy - Sam Kuehnle 54:08

5M ago54:08

54:08

More and more marketers are embracing demand creation as a strategy, at least in principle. But making a fundamental GTM change is HARD. You need to build executive alignment, define new KPIs, identify how to educate your target audience, fine-tune your content engine, and a whole lot more. As VP of Demand Gen at Refine Labs, Sam Kuehnle has been a…

1
Lessons from a World-Class Seller - Brian LaManna 51:33

5M ago51:33

51:33

I've worked with a bunch of different sellers. Some were good. Some not so much. But one or two were truly next level. They had consistently better results. They brought in bigger deals. They closed accounts no one else could. And they just seemed to "get it" in a different way. They were switched on—you didn't need to tell them what to do. Whateve…

1
A Deep Dive into Customer Success Operations - Stephen McBride 53:32

5M ago53:32

53:32

SaaS companies spent the past decade optimizing for growth and customer acquisition at all costs. For many, the plan to actually retain and grow those customers has been foggy. Now with many businesses facing the reality of massive churn, it's become incredibly clear that helping customers succeed is just as important as acquiring them in the first…

1
The GTM Systems Product Manager - Josh Hill 47:13

5M ago47:13

47:13

Prioritization is probably the biggest challenge for ops teams. Say yes to everything—you pretty quickly become a service department. Set your own priorities without input from the business—you can quickly find yourself irrelevant, even out of a job. The best model that I've seen for tackling this problem is what we could call the product managemen…

1
Is Marketing Mix Modelling the future of B2B analytics? - Mark Stouse 47:45

6M ago47:45

47:45

Every marketing team wants attribution. But weirdly, it's often not that satisfying when they actually get it. I led many multi-touch attribution projects as a consultant, and we got really good at implementing tools, creating taxonomies, and making sure that data was clean. But I found that when you actually showed these reports to a C-level exec…

1
Building a Next-Gen Composable Martech Stack - Niels Fogt 44:41

6M ago44:41

44:41

For most of us in B2B, the marketing automation platform - aka "MAP" - is the anchoring piece of technology in the martech stack. When I was first buying a MAP, there were way more options than today, but generally they all bundled a few core features together — sending emails, segmenting audiences, and creating workflows. But is there a reason why…

1
AI, Growth Mindset, and the Evolution of SDRs - Kyle Coleman 53:41

6M ago53:41

53:41

Kyle Coleman is one of the most prominent revenue leaders on LinkedIn and a long-time champion of sales development. So there was no one better to chat with about the future of the SDR function, which some claim is facing imminent demise... Spoiler alert: Kyle doesn't share that view. But he DOES think that it needs to change. We look at how sales …

1
Navigating the World of Marketing Ops Consulting - Lauren Aquilino and Sydney Mulligan 51:57

6M ago51:57

51:57

There comes a time in every marketing ops professional's life when they wonder if the grind of an in-house job is worth it after all. Whether it's politics, overwork, lack of resources, lack of respect, a toxic boss, or one of a million other things...it might make you think, "maybe I'd be happier as a consultant." But is the grass actually greener…

1
Community-Led Growth (or, How to Host a Million-Dollar Event) - Mike Rizzo 44:32

7M ago44:32

44:32

B2B communities are everywhere these days. It's easy to forget that 10 years ago, it wasn't nearly so easy to connect with peers, ask for unfiltered recommendations, celebrate wins, and commiserate about dumpster fires. Mike Rizzo has made community his career - both in developing B2B customer communities and in building the top community of practi…

1
A Scalable Solution to B2B Funnel Tracking - Charlie Saunders 50:45

7M ago50:45

50:45

Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…

1
Legends of GTM: Eloqua's Founder Talks Category Creation - Mark Organ 46:58

7M ago46:58

46:58

Many entrepreneurs dream of creating categories. But few have actually done it - much less built a category worth billions of dollars. Mark Organ is one of those rare few. As founding CEO of Eloqua, he pioneered marketing automation in the early 2000s, paving the way for other players and selling to Oracle for nearly $900 million. Mark and I chat t…

1
The Rise of PLG and the Next Gen of Marketing Automation - Dave Rigotti 40:02

7M ago40:02

40:02

Historically, Product-led Growth (PLG) companies have been underserved. Marketing automation platforms, growth playbooks, reporting frameworks, and “best practices” have been largely designed around the needs of their sales-led cousins. But PLG has had a renaissance in the past few years, and all that's changed. PLG now has its own communities, met…

1
A Glimpse Into the Future of Martech - Phil Gamache 53:45

8M ago53:45

53:45

Martech continues to expand and shift at breakneck speed. Hot startups from five years ago have become legacy incumbents. Some platforms consolidate into monolithic suites while other categories break apart into specialized point solutions. AI looms over everything, with potential to disrupt virtually every established paradigm. Who better to guide…

1
A Playbook for Winning as a Marketing Ops Leader - Jessica Kao 37:35

8M ago37:35

37:35

If you're looking to transition from a technical MOPS expert to a leader - or if you're an existing MOPS leader who wants to up their game - Jessica Kao is the person to learn from. She built a career as an expert MOPS consultant before becoming an enterprise marketing ops leader. Listen to this conversation and you'll quickly see: she's ridiculous…

1
How to Use AI - A Guide for Marketers 19:47

8M ago19:47

19:47

Everyone is talking about how transformative AI is, but the information is still very piecemeal. There are tons of app focused listicles or cool tricks for ChatGPT, but if you're like me, you don't have time to go looking for ways to put apps to work. So I set out to take a comprehensive look at the business of marketing, breaking it down into the …

1
A Deep Dive into HockeyStack's GTM Playbook - Emir Atli 42:19

8M ago42:19

42:19

I follow the attribution software category pretty closely, and sometime in the last 6-12 months it felt like I started seeing HockeyStack everywhere in my LinkedIn feed. They have multiple team members and executives posting regularly, producing unique and engaging content, and they are building in public, sharing tons of juicy details about their …

1
Legends of GTM - Jill Rowley and the Nearbound Movement 33:24

9M ago33:24

33:24

Jill Rowley is a legend in SaaS, with early tenures at Salesforce and Eloqua. As one of Eloqua's first salespeople, she helped shape the category of marketing automation and was also an early pioneer of social selling. Today she is helping evangelize a new perspective on partner-led growth, which she calls "nearbound." Jill and I talk about what it…

1
How To Explain Your Product to Hook Your Ideal Customer - Mitch Solway 39:04

9M ago39:04

39:04

Your GTM message has an incredibly difficult task: to speak to the people who will love your product and take them from a place of disinterest and zero context to a place of understanding and excitement. When done well, it’s pure magic. I think that every GTM and ops professional should be familiar with how to do this, and so I asked my old boss, M…

1
Going Deep Into the Refine Labs Methodology - Sidney Waterfall 58:17

9M ago58:17

58:17

Refine Labs has changed the course of B2B marketing over the past few years. Challenging conventions on attribution and funnel tracking and championing new ways of generating demand, this agency has broken pretty much every mold and driven the conversation and debate. Today we're joined by SVP of Marketing Sidney Waterfall, who produces much of the…

1
GTM Planning and Forecasting, Without the Spreadsheets - Toni Hohlbein 46:01

9M ago46:01

46:01

In a world where we have so much tech, it's amazing that revenue planning and forecasting remain relatively primitive in most companies. You could have literally a million dollar tech stack and yet still be creating your business plan with a spreadsheet and forecasting results with a best guess from sales. Today we look at how to go beyond the spre…

1
The Evolution of Marketing Operations - Darrell Alfonso 46:41

10M ago46:41

46:41

What lies ahead for marketing operations? How can it become more strategic and impactful? Darrell Alfonso has spent the past ten years answering these questions through his work at companies like AWS and Indeed. He's also dedicated himself to moving the discipline of marketing ops forward as an author, teacher, speaker, and thought-leader. In this …

1
Habits of a Highly Effective COO - Ben Marchal 50:28

10M ago50:28

50:28

Benjamin Marchal is perhaps the most effective revenue operator I've ever met. We work together, and so I've been fortunate to collaborate with Ben often. I've learned a ton from studying him in action. However I wanted to go deeper into exactly how he's so effective while shouldering massive responsibility as COO of a $50 million ARR company. We g…

1
The MarTech Developer - Sanford Whiteman 1:00:03

10M ago1:00:03

1:00:03

Sanford (“Sandy”) Whiteman is a legend in the Marketo world. A software developer by trade, he’s one of a small handful of engineers who have focused specifically on marketing platforms and problems - not merely as a one-time project or side interest but as a dedicated speciality. Sandy is the #1 all-time contributor in the Marketo product communit…

1
Aligning RevOps with C-Level Priorities - Jen Igartua 41:21

10M ago41:21

41:21

Today we're joined by Jen Igartua, a RevOps leader and 10+ year operations consultant. We discuss her vision of the go-to-market engine as a product, how to ensure the work of RevOps is aligned with C-level priorities, and the importance of focus for enabling deep work. Jen shares some awesome knowledge here for how RevOps teams can achieve greater…

1
How to Create a Knowledge Base 10:06

11M ago10:06

10:06

Note: I've also shared a full video version of this episode, where you can see me screen share everything I'm describing. You can find it here: Documentation Episode - Full Video I’m incredibly (absurdly? ridiculously?) enthusiastic about documentation. Part of that is just my personality, but it’s also because I’ve seen what a game-changer good do…

1
Building a Customer Data Source of Truth - Ryan Vong 34:58

11M ago34:58

34:58

Data is the raw material we work with in marketing. You can come up amazing campaign ideas. You can even build them out. But if your data is junk, everything falls apart. Today's guest spent a decade building Digital Pi, a top marketing automation agency, and is now making a pivot to customer data ops. We chat about the data problems facing revenue…

1
Operations at Enterprise Scale - Paul Wilson 52:22

11M ago52:22

52:22

Operations can be difficult in organizations of any size, but in large companies, there are special challenges. What does it take to succeed as an ops leader in the world's biggest enterprises? Today's guest is a former marketing ops leader from Marketo, Adobe, Slack, and Salesforce. He delivers a master class on navigating enterprise complexity. T…

1
Legends of GTM - Jon Miller 51:26

11M ago51:26

51:26

B2B Marketing can be broadly grouped into eras based on specific go-to-market strategies that were dominant at the time. Today's guest played a pivotal role in the development of not just one but two (!) of these era-defining strategies: lead generation / content marketing and account-based marketing (ABM). Thanks to Our Sponsor Many thanks to the …

1
RevOps FM: An Introduction 2:02

11M ago2:02

2:02

Hi I'm Justin 👋 - creator and host of RevOps FM. In this short trailer episode, I walk through why I created the podcast and what you can expect. There's lots of RevOps content out there - so why listen to this show? One unique feature is that I'm not selling or representing any particular product or point of view. My main goal is to figure out wha…

1
2019: Joe Burrow, Tiger at the Masters 24:14

2y ago24:14

24:14

We look at the year 2019 in sports history! Check out our other podcast called The Game Managers Podcast: https://open.spotify.com/show/2OVvRUmG2pphfokNFQ5fnn Have a year you want us to check out? Email us at rankedsportspod@gmail.com Leave a nice review and don't forget to subscribe! Find us online here: Website: thegamemanagers.com Facebook: http…

1
1985 - Wayne Gretzky, Michael Jordan and Bo Jackson 32:57

2y ago32:57

32:57

In this episode we break down the HUGE sports moments of 1985! Check out our other podcast called The Game Managers Podcast: https://open.spotify.com/show/2OVvRUmG2pphfokNFQ5fnn Have a year you want us to check out? Email us at rankedsportspod@gmail.com Leave a nice review and don't forget to subscribe! Find us online here: Website: thegamemanagers…

1
2006: USC-Texas National Championship and Kobe's 81-Point Game 34:54

2y ago34:54

34:54

We break down the year of 2006 in sports history. Check out our other podcast called The Game Managers Podcast: https://open.spotify.com/show/2OVvRUmG2pphfokNFQ5fnn Have a year you want us to check out? Email us at rankedsportspod@gmail.com Leave a nice review and don't forget to subscribe! Find us online here: Website: thegamemanagers.com Facebook…

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Nicholas Norris Podcasts

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