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The Cartier Family was founded in April of 2020 in Lafayette, Louisiana. We met as teammates on the University of Louisiana Ragin’ Cajun Track and Field team. The covid-19 virus canceled our track season, so we decided to start a youtube channel. We have come a long way since then
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
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5ive Out

5ive Out

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The 5ive Out podcast is about the NBA and CBB. We break down interesting topics on a weekly basis and give out insight into what is going on in the basketball world. We have a crew of 5 guys who all played basketball and love talking about it. A podcast supported by Sideline Sports.
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Embark on a journey of political insight and aspiration as we delve into the presidential campaign of Vivek Ramaswamy, a visionary leader with a bold agenda for the nation's future. In this compelling episode, we explore Vivek's innovative policy proposals, driven by a commitment to reimagining governance and revitalizing the American dream. From e…
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Re-live the BEST of the incredible 2023-2024 season on Let’s Go! with the most memorable guests across sports and entertainment. Andy Reid discusses the greatness of the Chiefs dynasty, and Deion and Shedeur Sanders talk lifting the energy of the Colorado Buffaloes program. Denzel Washington improvs with Tom, John Legend shares his favorite Tom Bra…
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Tom, Larry, and Jim break down a thrilling and emotional Super Bowl LVIII, from the heroics of Patrick Mahomes and the fire of Travis Kelce, to the strategic battle between coaches in overtime. Plus, they reflect on their week in Vegas and discuss how the city’s festive atmosphere served as a great location for the Super Bowl, or potentially every …
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Tom and Jim welcome Hall of Famer Steve Young to discuss Tom’s golf game at Pebble Beach, what championship football looks like, and why Tom picked Steve as his sports hero. Then, the great John Elway sits with Jim and Larry to talk about the Chiefs playing their best football, his iconic “helicopter” play, and what could’ve been if John hadn’t lef…
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Tom and Jim break down the big-time performances from Patrick Mahomes and Travis Kelce in the AFC Championship Game, and rue the missed opportunities from the Lions as they fell victim to an incredible comeback by Brock Purdy and the 49ers. Then, they sit down with Chiefs head coach Andy Reid to discuss how the team was able to focus in such a host…
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Tom and Jim break down incredible performances from Patrick Mahomes and Lamar Jackson in the Divisional Round, and look ahead to the NFC Championship Game in San Francisco. Then, they are joined by TV personality and former Giants star Michael Strahan to discuss his trip to space, the work he’s enjoyed most after his playing career, and why few gre…
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Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…
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Tom and Jim get together to talk about a magical weekend in football, and are joined by Randy Moss and Julian Edelman. The former teammates reflect on the legacy of Bill Belichick with the Patriots, their favorite memories playing for him, and the hard work they put it to build a great team.By tom brady, jim gray, larry fitzgerald, randy moss, julian edelman
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Tom and Jim discuss the season coming to an end for some teams as others get ready for the playoffs. Then, Lamar Jackson of the Baltimore Ravens joins to talk about his goal of winning a Super Bowl, his relationship with Coach Harbaugh, how he’s going to handle his off week, and the moment from his younger days watching Tom Brady that he’ll never f…
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Tom and Jim ring in the new year with a discussion about perspective, priorities, and personal growth. They then break down how the Lions season has altered after Brad Allen’s officiating crew's mistake during the Cowboys game, and what the Lions can do to move forward. Then, Jim speaks with Larry about Lamar Jackson being the clear MVP favorite, B…
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When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…
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Tom and Jim are joined by Grammy Award winning artist John Legend to talk about how he manages his career and family life, the impactful relationships he develops with contestants on The Voice, and John’s favorite Christmas carol… with a little serenade by request. Then, Tom and Jim discuss the difference between being team-focused vs. individual-f…
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Tom and Jim sit down with 49ers running back Christian McCaffrey to discuss whether a running back can win the NFL MVP in 2023, why pass protection is an underrated aspect of his game, and the importance of coaching during every single play. Then, Christian shares how he takes care of himself when getting hit, his capability to grow facial hair, an…
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The legendary duo is together again! Tom and Jim are joined by star tight end, Rob Gronkowski, to discuss how unstoppable him and Tom were on the field, why Gronk enjoyed blocking, and the importance of his Tampa Bay era. Then, Gronk picks which former teammates he’d want to be on a stranded island with, shares his thoughts on Shohei Ohtani’s $700 …
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Witness the first interview between the two men who many consider to be the best offensive and best defensive players in NFL history. Tom Brady and Lawrence Taylor, along with Jim Gray, discuss the changes in the game since LT played and if he’d conform to the new rules, his relationship with Bill Parcells and Bill Belichick, and how he made the sw…
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At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…
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Tom, Jim, and Larry are all together to discuss Frank Reich’s departure from the Carolina Panthers, how continuity is key in the NFL, and navigating online misinformation and criticism in the sports world. Then, they break down that amazing Eagles/Bills game, discuss the importance of decisiveness as QB, and share their excitement about Tiger Woods…
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Tom and Jim talk to Academy Award winner, Denzel Washington, to discuss the hard work and dedication behind his successful acting career, what motivates and inspires him, giving back to others, and what it feels like to win… and lose. Then, Denzel steps back into his role as Coach Herman Boone in “Remember the Titans” and improvs with Tom, shares h…
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Texans rookie QB, CJ Stroud, sits down with Tom and Jim to discuss the mindset he’s built going into this season, how having to grow up quickly during difficult times shaped his perspective on supporting his teammates, and betting on the Michigan/Ohio State game. Then, Tom shares what it was like meeting Victor Wembanyama and the origin of Peyton M…
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Tom and Jim discuss the importance of learning from younger people like Tom did with Gronk, the grand opening of the Hall of Excellence, and hilarious fan questions for Tom. Then, Larry joins Jim and gives his impression of the Texans’ rookie star, CJ Stroud, and describes what makes the Raiders such a strong team right now.…
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UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…
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Bills QB Josh Allen joins Tom and Jim, and shares what it feels like to be a part of the Buffalo community alongside his teammates and the Bills Mafia. Tom gives Josh advice on running the ball from a QB perspective and the two share some of their favorite audibles. Then, Josh reflects on this past year since Damar Hamlin’s collapse on the field ag…
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Tom and Jim are joined by national treasure, Shaquille O’Neal, and discuss the importance of role models and family support in achieving success, the alias Shaq would check into hotels with, and Shaq’s love/hate relationship with Jim over the years. Then, Shaq shares how he managed to continue having fun during and after his NBA career and his advi…
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Tom and Jim discuss the difference between watching a game as a fan vs. playing on the field, the debatable no-call on final play in the Giants-Bills game, and Aaron Rodgers’ commendable determination to get back to playing. Then, Larry joins the two as they discuss the difficulty of being an undefeated team, the records they would want to hold in …
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Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…
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Tom and Jim discuss the expectations athletes face to play their ultimate best and how even those at the top of their profession have flaws. A’ja Wilson of the Las Vegas Aces joins the conversation and discusses the importance of sacrifice in getting to the championship, how sold out games keeps her and her teammates on their toes, and the great ri…
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Tom, Larry, and Jim sit down with undisputed supermiddleweight champion Canelo Álvarez before he heads into his historic title fight against undisputed super welterweight champ, Jermell Charlo. Canelo shares how he’s avoided being knocked out in his boxing career, how discipline came so naturally to him, and why he wanted to learn how to speak Engl…
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Tom, Larry, and Jim sit down with Colorado’s “Coach Prime” Deion Sanders and QB Shedeur Sanders, and learn more about their relationship on and off the field. Deion discusses Muhammad Ali’s impact on him, Tom’s mentorship and what it means to hear “Brady Mode”, and what he learned from Coach McAndrews that he still uses today. Shedeur explains what…
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Tom, Larry, and Jim are back to break down Week 2 of the NFL season... along with Peyton Manning too! Tom shares what it was like to be back on the field at Foxborough, and the three of them discuss what they’ve learned from transitioning careers. Peyton Manning joins the show and talks about ManningCast, how he and Tom went from being rivals to be…
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On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …
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Tom Brady, Larry Fitzgerald and Jim Gray are back for Season 3 of Let’s Go! Tom talks about what it’s like heading into a football season without being a player, how he’s managed to redirect his competitiveness, and his thoughts on the Patriots organization that saw him become of the most successful players of all time. Speaking of successful playe…
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So many incredible guests joined Let’s Go through the 2022-2023 season -- In January, Tom’s hero, Steve Young, and Steve’s hero, Roger Staubach, all caught up to chat about the importance of having players to idolize, and a whole lot more. And in December, the hilarious trio of Adam Sandler, Tracy Morgan and Bill Burr joined the show, to discuss th…
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The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…
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Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…
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"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …
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Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…
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When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…
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It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…
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It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…
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