))
A podcast which explores the challenges incumbent financial service brands face when looking to deliver a customer experience which is comparable if not better than the experiences provided by the launch of challenger brands. Each episode will involve a deep dive interview with client-side marketers and industry experts. And will explore a different aspect of what goes on behind the scenes when looking to deliver a great digital experience such as design, marketing, UX, technology, data, pro ...
…
continue reading
1
Interview: How The Nationwide Building Society is approaching digital change | In conversation with Richard James, Ways of Working Enablement Leader at Nationwide
46:46
46:46
Play later
Play later
Lists
Like
Liked
46:46
To get in touch with future questions or to be interviewed for a future episode, email info@ratiofs.com or visit us at www.ratiofs.com In today's episode, we will explore The future role of the bank's branch network The importance of having the right company culture to drive change The challenge of moving beyond the status quo in a big organisation…
…
continue reading
1
Personalisation - The Future of Banking and Insurance
38:19
38:19
Play later
Play later
Lists
Like
Liked
38:19
With Doug Morris, digital strategy director at Ratio: FS, we explore the role that digital personalisation will play in the future of banking and insurance. We delved into the role personalisation plays in delivering an improved customer experience and how personalisation could help enrich the day-to-day experiences a customer has with their bank a…
…
continue reading
1
The role of agile in developing digital customer experiences in financial services
31:36
31:36
Play later
Play later
Lists
Like
Liked
31:36
During this episode, we explore what agile means within the context of financial services and the role that agile methodology has to play in the design and delivery of digital experiences and why agile is more than just a buzzword used in software development. During this interview, we also covered: Why agile is more than just a buzzword The debate…
…
continue reading
1
The role a banks brand plays in digital customer experience
39:09
39:09
Play later
Play later
Lists
Like
Liked
39:09
We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships. We look at the importance which brand, brand values and taking what's unique about your business and translating this uniqueness across digital channels and ser…
…
continue reading
1
Banking as a Service - disrupting the future with Solarisbank
39:49
39:49
Play later
Play later
Lists
Like
Liked
39:49
Today we're joined by Florian Redeker, VP of Product at Solarisbank. During this conversation, we discussed the role that Banking as a Service will play with changing the way customers will potentially consume financial products in the years to come. We explored what is Banking as a Service as well as the opportunities this has opened to banks and …
…
continue reading
1
How banks are leveraging customer data to deliver tailored banking experiences and the ethical challenge between what you can do with data and what you should not do
45:12
45:12
Play later
Play later
Lists
Like
Liked
45:12
During this episode, we explore with Chris Probert, data practice lead at Capco – the role of data, the obstacles which banks face when looking to leverage customer data and the opportunities it presents to deliver a tailored banking experience. We’ll explore: The many challenges and opportunities that data opens up for banks when looking to delive…
…
continue reading
1
Legal & General's Digital product lead - Tariq Maonah on the importance of customer feedback in driving digital innovation
46:08
46:08
Play later
Play later
Lists
Like
Liked
46:08
During today's episode, we explore with Tariq Maonah, Digital product lead at Legal & General - how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on solving customers day to day challenges. We'll explore: The role that customer feedback plays in driving the d…
…
continue reading
1
Optimising digital experiences in financial services
44:08
44:08
Play later
Play later
Lists
Like
Liked
44:08
During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience. We'll explore What is optimisation The importance of continual investment in your programme The role of personalisation vs testing How to structure your optimisation team H…
…
continue reading
1
Overcoming the challenges of driving digital transformation in banking and insurance with Sol Enenmoh
1:02:45
1:02:45
Play later
Play later
Lists
Like
Liked
1:02:45
During this episode, we are joined by Sol Enenmoh, as we discuss a common theme from across the financial world. The constant desire to implement digital transformation and the challenges involved in defining, pushing through and driving successful adoption of digital initiatives. How to define and start a digital transformation project How to trac…
…
continue reading
1
Why building the right company culture is key to building a great experience for your customers with Moneyou CEO
46:15
46:15
Play later
Play later
Lists
Like
Liked
46:15
During today's episode, we explore with Bas Boelhouwers, CEO at Moneyou the importance and role that your company culture plays in delivering customer experiences focused on solving your customer's problems. We'll explore: What Moneyou defines as a good customer experience How to build customer empathy into your organisation The role of customer fe…
…
continue reading
1
The marketplace challenges facing Financial Services in 2020 and beyond
46:16
46:16
Play later
Play later
Lists
Like
Liked
46:16
During today's episode, we explore some of the digital and customer experience trends facing financial services. We'll explore: The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking. Why high street banks struggle to replicate the experience delivered by cha…
…
continue reading
