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The marketplace challenges facing Financial Services in 2020 and beyond
Manage episode 292128699 series 2924033
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During today's episode, we explore some of the digital and customer experience trends facing financial services.
We'll explore:
- The challenges which incumbent brands facing when looking to compete against the like's of Monzo in consumer banking and Tide in business banking.
- Why high street banks struggle to replicate the experience delivered by challenger banks.
- What role does company culture play when looking to compete.
- The role marketing technology plays in looking to building a competing experience
- The challenges banks face when looking to know their customers.
- The role which customer data can potentially play in delivering an improved customer experience
To get in touch with future questions or to be interviewed for a future episode, email info@ratiofs.com or visit us at www.ratiofs.com
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