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Optimising digital experiences in financial services
Manage episode 292128696 series 2924033
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During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience.
We'll explore
- What is optimisation
- The importance of continual investment in your programme
- The role of personalisation vs testing
- How to structure your optimisation team
- How to build your optimisation roadmap
- How to measure the success of an optimisation programme
To get in touch with future questions or to be interviewed for a future episode, email info@ratiofs.com or visit us at www.ratiofs.com
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