Best Relational Gravity Podcasts (2024)

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Episode 51: Georgi Furnadzhiev - An Innovative Value Creation Framework 16:33

9d ago16:33

16:33

In this episode, Georgi Furnadzhiev, co-founder of MarketHackr, joins Louise Liu to share his innovative value creation framework that he developed through his work experience and has been successfully employing. Based on his framework, Georgi argues that connecting traction channels with the growth funnel and persona studies is the key to achievin…

1
Episode 50: Yolanda Thomas - Elevating Your Product Marketing Career 17:25

6d ago17:25

17:25

In this episode, Yolanda Thomas, a season product marketing leader, joins Louise Liu to explore her journey of advancing to director-level and VP-level product marketing leadership positions. She shares the critical skills and experiences that have shaped her career, providing invaluable advice for aspiring product marketers. For more information, …

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Episode 49: Elena Hutchison - Decoding Analyst Relations 22:24

1M ago22:24

22:24

In this episode, Elena Hutchison, founder at Up/Right Analyst Relations, joins Louise Liu to share her thoughts on the strategies, challenges, and best practices that define successful analyst relations for companies at different growth stages. For more information, please check out Elena's article "A Product Marketer’s Guide to Analyst Relations" …

1
Succession & Exit Planning: Finding Value for your Retirement 36:44

2M ago36:44

36:44

Is your future retirement based on the business you've built? Our guest, Chris Cimaglio, helps business owners understand how focusing on building value in their business can reward them and their teams when it comes time to exit.

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Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company 24:01

1M ago24:01

24:01

In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey. Listen to the full interview above or read the highlights from the conversation here…

1
Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups 25:11

2M ago25:11

25:11

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging. Listen to the full interview above or read the h…

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Emergency Savings Plans: Are they good for workers and business? 37:05

3M ago37:05

37:05

I’m joined by my friend Sid Pailla, CEO of the Sunny Day Fund, an organization that helps employers set up workplace emergency savings programs for their employees. He’ll tell us about his journey and just how important emergency savings programs can be to worker well-being and perhaps even a business's bottom line.…

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Episode 46: Terezia Batovska - The Key to Analyst Relations Success 22:35

4M ago22:35

22:35

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations. For more i…

1
Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI 17:50

5M ago17:50

17:50

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI. For more information, please check Anubhav Rao's article "Marketing in the Age …

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Entrepreneurial Vision: It starts with your people 25:40

5M ago25:40

25:40

Discover the transforming power the right people and a compelling vision can bring to your business. Our guest is entrepreneur Matt Green, owner and CEO of Blue Duck Lawn Care.

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Episode 44: Abiola Apooyin - Conducting Market Research 19:52

6M ago19:52

19:52

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. Fo…

1
Uncle Sam Wants Your Business To Offer A Retirement Plan 19:30

6M ago19:30

19:30

Uncle Sam wants your business to offer a retirement plan. Take 20 minutes to learn about the crucial tax credits offered with SECURE 2.0. We visit with Nick Xinopoulos of Trinity Pension Consultants to learn more.By Jeff Hutson

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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio 20:00

7M ago20:00

20:00

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process. For more information, p…

1
Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy 24:35

8M ago24:35

24:35

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and key considerations for partnership programs. He also shares his opinion on what common mistakes to avoid for partner marketin…

1
Episode 41: Matt Mehus - Developing The Ideal Customer Profile 21:51

9M ago21:51

21:51

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. Fo…

1
Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform 24:05

12M ago24:05

24:05

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform. For mo…

1
Putting On a Particle Play 17:52

1y ago17:52

17:52

Back in the 1950s, theoretical physicists postulated that the kinds of particles we actually see in nature are just the tip of the iceberg. Many other types of particles with weird properties, which they termed paraparticles, were popping out of the math as theoretical possibilities. But as physicists discovered more about the fundamental particles…

1
Episode 39: Julien Sauvage - Building a Great Sales Deck 28:00

1y ago28:00

28:00

In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation. For sales deck example and template, please check out "A Deceptively Simp…

1
Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs 18:30

1y ago18:30

18:30

In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts. For mo…

1
Episode 37: Robert Karel - Analyst Relations and Product Marketing 31:05

1y ago31:05

31:05

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationshi…

1
Episode 36: Tanu Kaushik - Brand Marketing and Product Marketing 15:10

1+ y ago15:10

15:10

In this episode, Tanu Kaushik, global senior product marketing manager at Quantium, joins Louise Liu to share her brand marketing and product marketing experiences. She also discusses some great examples from Quickbooks and Hubspot of how brand marketing and product marketing support each other. For more information, please check out Brand Marketin…

1
Episode 35: Megan Pratt - Successful Sales Enablement in Product Marketing 27:34

1+ y ago27:34

27:34

In this episode, Megan Pratt, fractional product marketing leader at Product Marketing House, joins Louise Liu to share her thoughts on running successful sales enablement programs. She also discusses some practical approaches that can maximize the impact of your sales enablement effort. Be sure to check out Building an Effective Sales Enablement S…

1
Episode 34: Jason Schifrien - Product Release Process at Roku 21:59

1+ y ago21:59

21:59

In this episode, Jason Schifrien, senior product marketing manager at Roku, Inc, joins Louise Liu to share his experience in product releases. He also shares his thoughts on the success of a product release and how to measure it. All rights reserved. © Product Marketing Hive.By Product Marketing Hive

1
Episode 33: Shari Diamond - Product Marketing Skills 21:17

1+ y ago21:17

21:17

In this episode, Shari Diamond, Principal Product Marketing Consultant at Fluvio, joins Louise Liu to discuss product marketing skills. She also shares her thoughts on choosing between working as a product marketer in a corporate and working as a consultant. All rights reserved. © Product Marketing Hive.…

1
Episode 32: Sahil Sethi - Balancing PLG and Enterprise Sales 25:49

1+ y ago25:49

25:49

In this episode, Sahil Sethi, an experienced B2B marketing executive, joins Louise Liu to share his experience leading PLG initiatives. He also discusses the role of product marketing in PLG and how to balance PLG and enterprise sales. All rights reserved. © Product Marketing Hive.By Product Marketing Hive

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Special Episode 31: 2023 Global Perspective on Product Marketing Priorities 45:35

1+ y ago45:35

45:35

Given the evolving economic and commercial situation, this episode explores global priorities for product marketing in 2023. In this episode, PMM Hive Executive Members share their thoughts on the current state, trends, and opportunities for product marketing and technology marketing. Join us to understand what product marketers should expect in 20…

1
Episode 30: Matt Collins - Understanding Your Customers with Customer Research 30:24

2y ago30:24

30:24

In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He also shares some helpful tips for engaging in meaningful customer conversations. For more information, read article "How to Quickly And Affordably Ge…

1
Episode 29: Axel Kirstetter - What Happens After the Product Launch 26:15

2y ago26:15

26:15

In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on what impacts post-launch success. All rights reserved. © Product Marketing Hive.By Product Marketing Hive

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Episode 28: April Rassa - Making Product Marketing More Strategic 25:03

2y ago25:03

25:03

In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product marketing, and how product marketers can make this role more strategic. For more information, please check out April's article: Don't Be the Misunderst…

1
Has Skink Thinking Infested Your Customer Experience Program 5:26

2y ago5:26

5:26

If statistical insights are not driving your customer satisfaction efforts, you may be sunning yourself on a warm rock. Watch out for that cat, or Aunt Em’s broom.By Jeff Hutson

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Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire 28:43

2y ago28:43

28:43

In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the first product marketing hire from his personal experience and learning. He also shares his process of building out the product marketing team. For mo…

1
Quantum-Safe Algorithms Face Off in NIST’s Cryptography Showdown 19:36

2y ago19:36

19:36

While browsing the web, you might not realize that the security of your online transactions is guaranteed by a hard-to-crack math problem called factoring. But this security could evaporate in an instant—if a big enough quantum computer is built. Computers that store information in quantum hardware—like individual ions, atoms or photons—would make …

1
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing 24:20

2y ago24:20

24:20

In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marketing. He also shares his thoughts on how growth marketing and product marketing can collaborate better. All rights reserved. © Product Marketing Hive.…

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Episode 25: Jennifer Crawford - Developing Buyer Personas 23:40

2y ago23:40

23:40

In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas. For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Ste…

1
Study Shows Financial Stress, Retirement Fears 4:41

2y ago4:41

4:41

One in five Indiana public employees experience low financial well-being as they near retirement.By Jeff Hutson

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Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management 27:10

2+ y ago27:10

27:10

In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and differences between the two roles, and how to choose which is for you. All rights reserved. © Product Marketing Hive.…

1
Science in Quarantine: A Rush to Go Remote 11:53

2+ y ago11:53

11:53

In this episode, we look back at the early days of the COVID-19 pandemic, when impending lab closures were threatening scientific progress and graduate student careers. We sit down with Laird Egan, then a graduate student in physics at JQI, and hear about how he and his lab mates managed to turn their ion-based quantum computer into a remote-contro…

1
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager 31:40

2+ y ago31:40

31:40

In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketing scene, and her thoughts on what is data-informed product marketing. She also lists the important data that product marketers should care about. Be …

1
Building A Case For Your Financial Wellness Program 6:22

2+ y ago6:22

6:22

3 steps to building a case for an employee financial wellbeing program in your organizationBy Jeff Hutson

1
Three Attributes Of Successful Research 4:29

2+ y ago4:29

4:29

Being certain your research is successful requires a two-part commitment. First, your research consultant must provide you with actionable insights. Then you must commit to using those insights in your daily decision-making.By Jeff Hutson

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Episode 22: Janaki Nori - Driving the Product Adoption Program 23:47

2+ y ago23:47

23:47

In this episode, Louise Liu and Janaki Nori, the product marketing manager at InVision Group, discuss the product adoption program. Janaki shares her product marketing journey and her thoughts on how to drive a successful product adoption program. All rights reserved. © Product Marketing Hive.By Product Marketing Hive

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Participant expectations and the billion-dollar risk 6:14

2+ y ago6:14

6:14

It’s a billion-dollar risk, and it may soon be headed to your defined contribution plan. Getting participants involved in regular plan performance reviews can mitigate your litigation risk.By Jeff Hutson

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3 Ps Shy of a Full Load 6:06

2+ y ago6:06

6:06

Marketing's Four PsBy Jeff Hutson

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Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging 29:01

2+ y ago29:01

29:01

In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way. All rights reserved. © Product Marketing Hive.…

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Awareness Is Not Enough 7:47

2+ y ago7:47

7:47

Campaigns that don’t evolve beyond awareness are not likely to succeed. And, if you don’t measure the ongoing transformation of your target audience, your campaign will become increasingly irrelevant.By Jeff Hutson

1
Four Steps to Successful Communication Campaigns 6:55

2+ y ago6:55

6:55

Four Steps to Successful Communication CampaignsBy Jeff Hutson

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Episode 20: Caryne Say - Getting Started with Account Based Marketing 21:41

2+ y ago21:41

21:41

In this episode, Louise Liu and Caryne Say, Vice President of B2B Marketing at The Knot Worldwide, discuss Account Based Marketing (ABM). Caryne shares her advice on how to get started with account-based marketing, and how to scale your account-based marketing program. All rights reserved. © Product Marketing Hive.…

1
Being Wrong Is Awesome 5:52

2+ y ago5:52

5:52

Being Wrong is Awesome: Four Steps to Getting More Value From Your ResearchBy Jeff Hutson

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Gloves & Socks for Christmas: Why customers don't want what they need 5:45

2+ y ago5:45

5:45

Do the people you serve really want what they need? If you provide a product or service you know they need, will they buy it? And, by the way, did you get gloves and socks for Christmas?By Jeff Hutson

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Episode 19: Adam Houghton - How Can Product Marketers Excel at Competitive Intelligence 31:25

2+ y ago31:25

31:25

In this episode, Crispin Read and Adam Houghton, Vice President of Customer Success at Klue, discuss the intersections of customer success and product marketing. He also shares his advice on how to build your competitive intelligence team and how to get started on competitive intelligence effectively. All rights reserved. © Product Marketing Hive.…

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