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"Intelligent" debate, media/comms observations, politics & opinion from a former news editor, reporter, broadcaster, YouTuber & head of political communications.
If you are doing the PR and marketing for your organisation then you'll know things have changed. Sending a few press releases is no longer enough. Today organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well. Each week, former journalist and PR officer, Richard Midson hunts the world fo ...
Did you know 92% of podcasts fail! If you would like to know how the other 8% succeed then that's what I look into. I'm a former radio news editor and journalist and I've been focusing those skills onto studying podcasters over the past few years. I study succesful shows as well as the internet's claims for podcast success, and then test everything to see which ideas work in the real world for anyone. I draw together the best ideas into simple tutorials we can all use, whether it's for a wor ...
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The Public Relations Podcast
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How to use A.I. and ChatGPT for public relations
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For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section. Public Relations is about to change because of AI. Over the next couple of years, almost every aspect will be touched by this em…
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The Public Relations Podcast
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EXTRA: Strategies for turning around a narrative
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Following on from this week's episode, I share some extra practical examples of how you can start to turn around a negative narrative against your organisation using public relations tactics and strategies.
Should you just keep quiet if the public seems to be against you? It's an approach many organisations take. How do you decide whether to speak up and do some public relations building or just keep a low profile?
Michelle was facing an issue. Some members of the public were calling for students at her college to be "hung" because of their behaviour but the attitude was unfair and wrong in Michelle's view. As the Public Relations person building relationships with the public, what should you do? Tell the public they are wrong?…
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The Public Relations Podcast
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Why can't you get positive stories in the press
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Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? In this episode, I share some advice on why good news doesn't work and h…
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The Public Relations Podcast
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Can organisations fight back - Sailing La Vagabonde
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Is it ever good to fight back when people criticise what your organisation does?What can we learn from influencers who stand their ground when the critics lay into them.As always lots more at www.ThePublicRelationsPodcast.com
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The Public Relations Podcast
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What we can learn from Tom Cruise about connection
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Have you seen Tom Cruise's latest video? It's gone viral and despite you and I not being Tom Cruise, there is a lot we can learn from what he did.How can we take people into our worlds in order to build a great connection with them.
I don't need to tell you that a good PR stunt can have a massive impact but when everything seems to have been done, how can you stand out? I had a conversation with a chap at a children's birthday party the other day that went from fairy bread (not kidding) to the discussion of an epic PR stunt across a continent with potentially huge media covera…
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Why the press might be ignoring your press release
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A press release can fail from the first line. There are lots of reasons why but a post in a PR group on LinkedIn this week got Richard thinking.
Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns. It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management. So where did it go wrong? What could they have done differently…
What can we learn from working with the tech press? I've just been chatting with Chenda Ngak, the head of Public Relations for Automattic.com It's a firm that owns brands like WordPress.com, WooCommerce, Tumblr, Pocketcasts and more. In the chat, I asked Chenda to share some of what she has learned dealing with the tech press for years.…
How can you stick in people's minds forever? This week I had a conversation with one of Australia's highest-rated radio show hosts but it had nothing to do with radio. The conversation highlighted how you can leave a lasting impression on people in your PR and frankly personal relations. This is what happened plus I also share a way to use this in …
Can you get the press to come to you? I've always been fascinated by a book written by a PR called Ilyana Stareva. The book argues that it is possible to get journalists coming to you rather than the other way round. I am always on the hunt for fascinating ideas in PR and I finally had a chance to talk to Ilyana and of course I couldn't help but hi…
There are two techniques I'm sharing in today's show. Firstly, the importance of being an advocate for your customers or followers and secondly, the importance of leaning into their style but without copying them. Both are techniques I learned from journalism that help you gain a connection with your followers.…
Welcome back to series 4 of the public relations podcast
I'm taking a 4-week break. The Public Relations Podcast will return in late September for Series 4. If you missed any of the last 32 episodes in series 3 then there is a tonne of content sitting in your podcast app feed right now waiting for you. I'll be announcing the return in the newsletter so if you are not already signed up, head to www.ThePub…
Are you sure you are getting your PR and comms messaging right? Are you sure the target audience you identified last year is the same today?There are plenty of examples of organizations that thought they knew their market and failed.So what can you do? What are other firms doing to stay up to date with their audience?In this episode, I share some s…
A very quick episode rounding up a few data points I've been noticing with this podcast that you may also find useful. There are so many tools out there that can be used to identify who is you are reaching with your public relations efforts.
Imagine the next time you put out a bit of "comms" material that you were laughed at or voted the worst comms person if it went wrong? That's the kind of pressure many PR people feel but not necessarily immediately. Now imagine you got instant feedback from your audience. How would you handle your PR now? What would you do to ensure you connected w…
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Using your personality to drive your organizations brand
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Could you use your own personality to drive your organization's brand? That's exactly what Dominic Walker is doing. He's using his own personality and contacts in the city where he lives popular sporting venues to connect with people and develop his firm's reach. Could you do that too?
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Will Smith breaks silence - What can we learn for PR?
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Will Smith has broken his silence. The Hollywood star who slapped Chris Rock live on stage during the Oscars has released a video on social media. So, what can we learn from what he said? What can we learn from a PR and comms perspective about his apology and what he said as he addressed the key questions he's being asked? Did he do it right? In th…
Why do short-form videos work? How are they being used and could you use them for your organizationhighlights? Short form videos are popular. They are highly engaging and highly addictive. It's no wonder so many people are using them. In today's episode, I discuss a recent Instagram post that highlight work the Washington Post had done with videos …
Is it worth launching a social video series for your organization and how do you persuade "management" to let you do it? This was a situation Dominic Walker of JMW Solicitors found himself in but he actually found it to be a lot easier than he expected. In today's episode, I'm sharing a section of a chat I had with my good friend Dominic. He was te…
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Can you get journalists to come to you with inbound PR?
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Is it possible to get journalists to come to you?According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it takes a bit of courage and a wish to change your approach. Inbound PR is a book I've dipped into over and over again over the past few years and I'm reading it once again on my Kindle by the pool this week…
Journalists are everywhere. It's a lot harder trying to find a journalist and pushing a story to them when you need it.... than calling a "friend". In this quick update I share a story that just happened of connecting with a journalist. #pr #publicrelations #pressofficer #Marketing #communicationsmanager…
Tourism PR is a niche in itself. How do you build the reputation and awareness of a location when there is so much competition?I'm currently in Sardinia (Italy) on holiday. Apologies about the sound on this episode. I couldn't help look at some PR from the island.Not surprisingly much of it is focused on tourism. One of the tools in the tourist PRs…
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Real time news story finding for Public Relations
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There is a news story almost every day that you could latch onto for PR or social media. In this episode, I look at today's news to see what stories a business could be part of today. There was a surprising number. Whatever industry you are in one of the easiest ways to build relationships with journalists is to help them write the stories they wan…
Why does timing matter? It sounds so obvious doesn't it? But, once again, it's one of those things that often isn't considered enough. In major companies, there are banks of screens monitoring the public's real-time feelings about a brand in the marketing and PR department. It allows them to monitor what people are thinking and then react to it. Th…
What Joe Rogan can teach us about crisis PR. Last week as I lay in bed with COVID, I watched a video on YouTube with Joe Rogan in which he was asked how he dealt with the massive attacks on him earlier this year. There was a lot to pull from this conversation from a PR perspective because so often in PR the focus is on the techniques of crisis mana…
There is a way to approach a journalist for the first time that if you follow is much less likely to result in a grumpy response. The secret is to help them do their jobs. But that is not by reaching out to them with your story. In this episode, I talk about another approach you can make which the best PRs used on me when I was a news editor.…
I suspect you know pretty well how your organisation wants to be seen but is that how the public are seeing it? How do you get people to believe the brand? How do you show people that your brand isn't just a slogan but real. This week I have been in Greece and for one day I hosted a communications day to my colleagues at a hotel in Athens. In today…
What is the perfect length of a press release? What length should it be to attract a journalist to want to read it? In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor. The episode contains 4 takeaways to help you write your future release.…
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Is it a bad time to launch a podcast for your organisation?
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Podcasting is all the rage right now but is it the right time to introduce a podcast to your organisation?Having been around the podcasting world for several years and spoken on the topic, I wanted to share my perspective on this topic today. Is it a good time? What are the pros and cons and if you decide to go ahead, how should you approach it? He…
Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. We're looking at the "Most Connected Brands of 2022" and how it might challenge your ideas about branding. Do you really need to be "liked"? We're also talking about a winner in the Cannes Lions event recently called "The Breakaway". And lo…
Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy? That is the question we're talking about in today's episode. This week I've got a series of short special episodes. Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Mid…
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The Public Relations Podcast
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Are you making this mistake with press releases?
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Are your press releases failing to get journalists' attention? Have you thought about the story you are trying to put across? Is it the right one? This week, I've going to be recording a few shorter episodes and I'd love to know what you think. Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"…
What secrets can we learn about approaching journalists from the State of PR Report 2022? How to use summertime to build a connection with the public and we've got diary dates and more.
How a grainy photo is helping a British Royal develop his brand. How French politicians this week are using words to capture interest and why your mantra when you take photos for your organization should be "show don't tell".Oh, and I need your help to help me get across what you need to the tech industry.There is so much in this week's episode.Get…
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The Best Public Relations Websites Strategies
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Can you make a website become part of your PR team? Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we look at how. Plus, how would you organize an event for several thousand people when they all speak different languages and have different skills and motivations for being there. We speak to the lead P…
The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars. For 10 days they take over the French coastal town to promote films while sipping on some of the best wines in the world at endless parties. In this episode, recorded nearby, we look at what we can learn from the fi…
We're in Iceland this week to look at how one venue turned itself into a global phenomenon. Plus, should you trust the public and if you can't what do you do about it? We've got diary dates and there's more in our series on making a documentary about your organisation on zero budget.
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Connecting with 1000 people at once...and more
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Imagine you had the opportunity to build a connection between your organisation and a 1000 people in a few minutes. This week we talk about a PR technique to do exactly that. We've also got a case study on using TikTok and some diary dates, including one to do with pillows!
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How to use influencer techniques ourselves
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What can we learn from the world's best influencers? We've got 3 diary dates to plan for, news about the future of the show and a light-hearted item on what we can learn from William Shakespeare and his PR efforts in 15th century England, that turned him into a global brand.Sign up for the newsletter at www.thepublicrelationspodcast.com…
What we can learn from the Will Smith slap, how to generate a connection with someone this week, more on "experiential" marketing and it's "Hug a Plumber" day.For more head to www.ThePublicRelationsPodcast.com
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How to be more environmental, video projects and more
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In this episode, how to make your organisation more environmental in time for Earth Day on April 22nd.How to make a mini-documentary about your organisation.and how to decide when to use PR or advertising.Lots more in the newsletter which you can sign up to at www.ThePublicRelationsPodcast.com
Do you want the good or the bad news? Click play for more. Links: www.ThePublicRelationsPodcast.com and www.PublicSpeakerWorld.com
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Improve your "relationship" with customers
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The Public Relations Podcast is back after 3 years! In this episode, how to use April Fools day for PR. An idea from a car manufacturer that anyone could copy and what is all this fuss about "experiential" marketing and should you care? The newsletter is at ThePublicRelationsPodcast.com
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Can I Make A Hit Podcast?
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All podcasts that try to sell things fail, true or false?
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Only today I was reading a comment on a podcast forum that said if your goal is to make money from your podcast you will fail. And based on the enthusiastic "likes" the comment got, you would think it was a proven scientific fact. But that doesn't seem to be the case and.. here is why. If you would like to know more head to https://www.CanIMakeAHit…
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Can I Make A Hit Podcast?
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Can you use Amazon's business model to grow a podcast audience?
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Can you grow a podcast audience using Amazon's business model? In this special "short" episode I look at that very question.
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Can I Make A Hit Podcast?
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The first question to ask when designing a new podcast
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Before you even start producing a podcast or recording anything, the best thing to do is to put all your equipment away and get out your laptop instead. From my research there are around eight questions which help you determine how to make a successful podcast. The first of these is probably the most important. It's the question "why?" Why are you …
