Download the App!

show episodes
 
If you are doing the PR and marketing for your organisation then you'll know things have changed. Sending a few press releases is no longer enough. Today organisations are developing direct “personal relationships" with customers, staff and communities. And they have to, because in a world with so much marketing, it's no longer enough to win people's minds with great products, you have to win their hearts as well. Each week, former journalist and PR officer, Richard Midson hunts the world fo ...
 
Did you know 92% of podcasts fail! If you would like to know how the other 8% succeed then that's what I look into. I'm a former radio news editor and journalist and I've been focusing those skills onto studying podcasters over the past few years. I study succesful shows as well as the internet's claims for podcast success, and then test everything to see which ideas work in the real world for anyone. I draw together the best ideas into simple tutorials we can all use, whether it's for a wor ...
 
Loading …
show series
 
For the detailed guide based on this chat and other research make sure you are signed up for the newsletter at - thepublicrelationspodcast.com/subscribe or go to the "PR Manual" on the website and look for the AI section. Public Relations is about to change because of AI. Over the next couple of years, almost every aspect will be touched by this em…
 
Good news stories are hard to sell to the press, especially if you are working for an organisation that generally always feels like it is under fire. So, how can you get across good news stories and how can you turn around a long-running negative perception of an organisation? In this episode, I share some advice on why good news doesn't work and h…
 
I don't need to tell you that a good PR stunt can have a massive impact but when everything seems to have been done, how can you stand out? I had a conversation with a chap at a children's birthday party the other day that went from fairy bread (not kidding) to the discussion of an epic PR stunt across a continent with potentially huge media covera…
 
Balenciaga, the luxury fashion brand has been caught up in a firestorm of criticism after releasing some ill-judged images as part of its edgy marketing campaigns. It's the hot topic in the fashion world right now and raises some big questions for public relations and brand management. So where did it go wrong? What could they have done differently…
 
What can we learn from working with the tech press? I've just been chatting with Chenda Ngak, the head of Public Relations for Automattic.com It's a firm that owns brands like WordPress.com, WooCommerce, Tumblr, Pocketcasts and more. In the chat, I asked Chenda to share some of what she has learned dealing with the tech press for years.…
 
How can you stick in people's minds forever? This week I had a conversation with one of Australia's highest-rated radio show hosts but it had nothing to do with radio. The conversation highlighted how you can leave a lasting impression on people in your PR and frankly personal relations. This is what happened plus I also share a way to use this in …
 
Can you get the press to come to you? I've always been fascinated by a book written by a PR called Ilyana Stareva. The book argues that it is possible to get journalists coming to you rather than the other way round. I am always on the hunt for fascinating ideas in PR and I finally had a chance to talk to Ilyana and of course I couldn't help but hi…
 
I'm taking a 4-week break. The Public Relations Podcast will return in late September for Series 4. If you missed any of the last 32 episodes in series 3 then there is a tonne of content sitting in your podcast app feed right now waiting for you. I'll be announcing the return in the newsletter so if you are not already signed up, head to www.ThePub…
 
Are you sure you are getting your PR and comms messaging right? Are you sure the target audience you identified last year is the same today?There are plenty of examples of organizations that thought they knew their market and failed.So what can you do? What are other firms doing to stay up to date with their audience?In this episode, I share some s…
 
Imagine the next time you put out a bit of "comms" material that you were laughed at or voted the worst comms person if it went wrong? That's the kind of pressure many PR people feel but not necessarily immediately. Now imagine you got instant feedback from your audience. How would you handle your PR now? What would you do to ensure you connected w…
 
Will Smith has broken his silence. The Hollywood star who slapped Chris Rock live on stage during the Oscars has released a video on social media. So, what can we learn from what he said? What can we learn from a PR and comms perspective about his apology and what he said as he addressed the key questions he's being asked? Did he do it right? In th…
 
Why do short-form videos work? How are they being used and could you use them for your organizationhighlights? Short form videos are popular. They are highly engaging and highly addictive. It's no wonder so many people are using them. In today's episode, I discuss a recent Instagram post that highlight work the Washington Post had done with videos …
 
Is it worth launching a social video series for your organization and how do you persuade "management" to let you do it? This was a situation Dominic Walker of JMW Solicitors found himself in but he actually found it to be a lot easier than he expected. In today's episode, I'm sharing a section of a chat I had with my good friend Dominic. He was te…
 
Is it possible to get journalists to come to you?According to a book by Iliyana Stareva called InboundPR, written a few years ago, it is, but it takes a bit of courage and a wish to change your approach. Inbound PR is a book I've dipped into over and over again over the past few years and I'm reading it once again on my Kindle by the pool this week…
 
Tourism PR is a niche in itself. How do you build the reputation and awareness of a location when there is so much competition?I'm currently in Sardinia (Italy) on holiday. Apologies about the sound on this episode. I couldn't help look at some PR from the island.Not surprisingly much of it is focused on tourism. One of the tools in the tourist PRs…
 
There is a news story almost every day that you could latch onto for PR or social media. In this episode, I look at today's news to see what stories a business could be part of today. There was a surprising number. Whatever industry you are in one of the easiest ways to build relationships with journalists is to help them write the stories they wan…
 
Why does timing matter? It sounds so obvious doesn't it? But, once again, it's one of those things that often isn't considered enough. In major companies, there are banks of screens monitoring the public's real-time feelings about a brand in the marketing and PR department. It allows them to monitor what people are thinking and then react to it. Th…
 
What Joe Rogan can teach us about crisis PR. Last week as I lay in bed with COVID, I watched a video on YouTube with Joe Rogan in which he was asked how he dealt with the massive attacks on him earlier this year. There was a lot to pull from this conversation from a PR perspective because so often in PR the focus is on the techniques of crisis mana…
 
There is a way to approach a journalist for the first time that if you follow is much less likely to result in a grumpy response. The secret is to help them do their jobs. But that is not by reaching out to them with your story. In this episode, I talk about another approach you can make which the best PRs used on me when I was a news editor.…
 
I suspect you know pretty well how your organisation wants to be seen but is that how the public are seeing it? How do you get people to believe the brand? How do you show people that your brand isn't just a slogan but real. This week I have been in Greece and for one day I hosted a communications day to my colleagues at a hotel in Athens. In today…
 
What is the perfect length of a press release? What length should it be to attract a journalist to want to read it? In this episode I share some stories of what it is like to be on the receiving end of press releases in a newsroom and what I looked for as a news editor. The episode contains 4 takeaways to help you write your future release.…
 
Podcasting is all the rage right now but is it the right time to introduce a podcast to your organisation?Having been around the podcasting world for several years and spoken on the topic, I wanted to share my perspective on this topic today. Is it a good time? What are the pros and cons and if you decide to go ahead, how should you approach it? He…
 
Rounding up some PR stories which might provide some inspiration for your own campaigns in your organisation. We're looking at the "Most Connected Brands of 2022" and how it might challenge your ideas about branding. Do you really need to be "liked"? We're also talking about a winner in the Cannes Lions event recently called "The Breakaway". And lo…
 
Ok. So another catchy title but why is it that sometimes when you ring up a journalist with a cold pitch, they can be pretty grumpy? That is the question we're talking about in today's episode. This week I've got a series of short special episodes. Do let me know whether you prefer them or find them less useful on Twitter @thatprchap or Richard Mid…
 
Are your press releases failing to get journalists' attention? Have you thought about the story you are trying to put across? Is it the right one? This week, I've going to be recording a few shorter episodes and I'd love to know what you think. Let me know on Twitter @thatprchap or reach out to me on LinkedIn "Richard Midson"…
 
How a grainy photo is helping a British Royal develop his brand. How French politicians this week are using words to capture interest and why your mantra when you take photos for your organization should be "show don't tell".Oh, and I need your help to help me get across what you need to the tech industry.There is so much in this week's episode.Get…
 
Can you make a website become part of your PR team? Surely websites are static inanimate bits of code? Well actually yes you can. In this episode, we look at how. Plus, how would you organize an event for several thousand people when they all speak different languages and have different skills and motivations for being there. We speak to the lead P…
 
The Cannes Film Festival is one of the biggest film festivals in the world and Hollywood's PR machinery is there along with the stars. For 10 days they take over the French coastal town to promote films while sipping on some of the best wines in the world at endless parties. In this episode, recorded nearby, we look at what we can learn from the fi…
 
What can we learn from the world's best influencers? We've got 3 diary dates to plan for, news about the future of the show and a light-hearted item on what we can learn from William Shakespeare and his PR efforts in 15th century England, that turned him into a global brand.Sign up for the newsletter at www.thepublicrelationspodcast.com…
 
Only today I was reading a comment on a podcast forum that said if your goal is to make money from your podcast you will fail. And based on the enthusiastic "likes" the comment got, you would think it was a proven scientific fact. But that doesn't seem to be the case and.. here is why. If you would like to know more head to https://www.CanIMakeAHit…
 
Before you even start producing a podcast or recording anything, the best thing to do is to put all your equipment away and get out your laptop instead. From my research there are around eight questions which help you determine how to make a successful podcast. The first of these is probably the most important. It's the question "why?" Why are you …
 
Loading …

Quick Reference Guide

Copyright 2023 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login