Best Scott Tousley Podcasts (2024)

1
Marketing Against the Grain 11:47

2y ago11:47

11:47

Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force. In this episode, we talk about how you can market against the grain.By Kieran Flanagan

1
How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179 38:58

3y ago38:58

38:58

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change. We asked Dennis about the common mistakes founders m…

1
How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178 44:49

3y ago44:49

44:49

In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better. We go through the famous example of Craigslist and how its unbundling resulted in a series of billion-dollar startups. We give examples of …

1
Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177 26:23

3y ago26:23

26:23

In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers. Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro. We talk about the challenges of building a great onboar…

1
How do the best companies pick winning markets #EP176 26:57

3y ago26:57

26:57

In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets. We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around. We cover how they might access a market's profitability, what market they should build product features for, and how they s…

1
Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175 40:49

3+ y ago40:49

40:49

It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've consumed for the best lessons and bring them to our audience. They get all of the information without needin…

1
Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174 38:04

3+ y ago38:04

38:04

In this episode of the GrowthTLDR, we talk to Paul Cowan, the CMO of Freshbooks. By listening to this show, you'll learn: - How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acqui…

1
EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model 34:23

3+ y ago34:23

34:23

In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model. Docket is currently at 15,000 users growing through SEO and product-led virality. We talk to Darin about why he started Docket, how they measure user activation, and what's it like gr…

1
EP172: How to be a Successful Marketing & Growth Leader 14:23

3+ y ago14:23

14:23

In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader. We talk about the importance of forecasting, why great leaders prioritize, how great leaders have great teams, how every problem is an opportunity, and ownership.By Kieran Flanagan

1
EP171: Six of the Best Lessons from GrowthTLDR 2020 37:56

3+ y ago37:56

37:56

In this episode of the GrowthTLDR, we run down our top six lessons from 2020. We talk about the evolution of content marketing, recap some great lessons on creating a growth OS for your company, and discuss some of the interviews we had with companies who went from sales-led models to product-led. We'll be back in January 2021; until then, Happy Gr…

1
EP170: How Companies use M&A for Growth 14:01

3+ y ago14:01

14:01

In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage. We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired media sites and software to fuel their growth and gain leverage. Happy Growing!…

1
EP169: How Freemium Helped Planable Grow to 700 Customers 30:57

3+ y ago30:57

30:57

In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate. We talk to Xenia about their journey to 700 customers. We get into why they went from a fr…

1
EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful 40:55

3+ y ago40:55

40:55

In this episode, we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber, and Lambda School. We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at Uber, how was it structured, and why it was disbanded after three years. We get into Adam…

1
EP167: The Four Things Marketers Can Learn from Growth 12:49

3+ y ago12:49

12:49

In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth. We talk about the importance of understanding the problem your product solves, and how that should translate to goals. We talk about the value of opportunity sizing and creating a culture of experimentation on your team. Happy Growing!…

1
EP166: The Marketing Leadership Playbook for Scale-Ups 31:23

3+ y ago31:23

31:23

In this episode of the GrowthTLDR, we talk to Mark Fiske, who has lead teams at Ancestry and CreditKarma. We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company. We get into how you should prioritize and understand where you should invest your resources, time, and budget. We talk about how to d…

1
EP165: How to Build a Customer Acquisition Model 24:32

3+ y ago24:32

24:32

In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ensure you'll hit your revenue goals. We get into creating targets via a bottom-up exercise, how you can deci…

1
EP164: The Growth OS Used by Companies Like Pinterest and Lyft 37:36

3+ y ago37:36

37:36

In this episode of the GrowthTLDR, we talk to Ludo Antonov, who founded the growth team at Pinterest and is now running growth engineering at Lyft. We get into how companies like Pinterest and Lyft excel at growth. We discuss the three most common goals growth teams have, how those growth teams manage a portfolio of investments across those goals, …

1
A Quick Update on the GrowthTLDR - Nov 3rd 2:38

3+ y ago2:38

2:38

A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.By Kieran Flanagan

1
EP163: How do you avoid hitting growth ceilings? 25:21

3+ y ago25:21

25:21

In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings. Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel that generates both repeatable and scalable growth. But, near all scale-ups at some point hit a growth ce…

1
EP162: How Course Hero Makes Every Users First Experience Memorable 41:49

3+ y ago41:49

41:49

In this episode of the GrowthTLDR, we talk to Tomas Pueyo, the VP of Growth at Course Hero, a platform that helps students answer their study questions. Tomas is managing the entire product and growth department that consists of 150 people. We talk to Tomas about how leaders can best set their teams up for success, how Course Hero defines their nor…

1
EP161: The 8 Steps to Build a Winning Content Formula 21:25

3+ y ago21:25

21:25

In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels. Happy Growing!…

1
EP160: How GoSkills is Growing Through Bite-Sized Education 32:03

3+ y ago32:03

32:03

In this episode of the GrowthTLDR, we talk to Bhavneet Chahal, the CEO, and co-founder of GoSkills, about taking the company to 2 million in revenue. GoSkills is an online education company. They have 18 people who all work remotely. We talk to Bhavneet about how she started GoSkills are working at Groupon and seeing how successful promotions for c…

1
EP159: How to Be a Successful Leader at a Scale-Up 28:37

3+ y ago28:37

28:37

In this episode of the GrowthTLDR, we talk about what great leaders at scale-ups excel in. We discuss the importance of both hiring and retaining talent, including tips from people who've built great teams. We talk about team design and how great leaders use it as a growth lever. And finally, we talk about forecasting and why it's pivotal great lea…

1
EP158: How the Best Growth Teams Size up Opportunities 29:42

3+ y ago29:42

29:42

In this episode of the GrowthTLDR, we talk to Yousuf Bhaijee, the ex VP of Growth at Eaze. We talk to Yousuf about his time running growth at Eaze, an eCommerce company for on-demand Cannabis delivery. In that role, Yousuf was responsible for increasing revenue growth by 10% month on month. We discuss why the best growth teams always do a sizing ex…

1
EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow 35:12

3+ y ago35:12

35:12

In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket. We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how m…

Podcasts Worth a Listen

Scott Tousley Podcasts

Podcasts Worth a Listen

1
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

Kieran Flanagan and Scott Tousley

1
Marketing Against the Grain 11:47

1
How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179 38:58

1
How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178 44:49

1
Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177 26:23

1
How do the best companies pick winning markets #EP176 26:57

1
Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175 40:49

1
Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174 38:04

1
EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model 34:23

1
EP172: How to be a Successful Marketing & Growth Leader 14:23

1
EP171: Six of the Best Lessons from GrowthTLDR 2020 37:56

1
EP170: How Companies use M&A for Growth 14:01

1
EP169: How Freemium Helped Planable Grow to 700 Customers 30:57

1
EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful 40:55

1
EP167: The Four Things Marketers Can Learn from Growth 12:49

1
EP166: The Marketing Leadership Playbook for Scale-Ups 31:23

1
EP165: How to Build a Customer Acquisition Model 24:32

1
EP164: The Growth OS Used by Companies Like Pinterest and Lyft 37:36

1
A Quick Update on the GrowthTLDR - Nov 3rd 2:38

1
EP163: How do you avoid hitting growth ceilings? 25:21

1
EP162: How Course Hero Makes Every Users First Experience Memorable 41:49

1
EP161: The 8 Steps to Build a Winning Content Formula 21:25

1
EP160: How GoSkills is Growing Through Bite-Sized Education 32:03

1
EP159: How to Be a Successful Leader at a Scale-Up 28:37

1
EP158: How the Best Growth Teams Size up Opportunities 29:42

1
EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow 35:12

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