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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/clocking-in-with-haylee-gaffin-podcast-about-podcasting-for-podcasters">Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters</a></span>


Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show?," this is the podcast for you! Join Haylee Gaffin each week to hear stories and advice on life, entrepreneurship, business, and podcasting! Haylee is the owner of Gaffin Creative, a podcast production company for creative entrepreneurs. This show is brought to you by Gaffin Creative, a podcast production agency for creative entrepreneurs. Learn more about launching and growing your podcast with Gaffin Creative gaffincreative.com . Let's Connect: gaffincreative.com instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.
The GrowthTLDR Podcast. Weekly Conversations on Business Growth.
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Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.
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147 episodes
Mark all (un)played …
Manage series 2438032
Content provided by Kieran Flanagan and Scott Tousley. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kieran Flanagan and Scott Tousley or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtldr.com.
…
continue reading
147 episodes
All episodes
×Marketing should be a disruptive force. Today, data has turned a lot of marketing into a rigid force. In this episode, we talk about how you can market against the grain.

1 How to Grow a Company and Avoid Common Mistakes with Dennis Kelly of Postalytics #EP179 38:58
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In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change. We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.…

1 How Unbundling & Rise of Digital Communities will impact B2B Growth #EP178 44:49
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In this episode of the GrowthTLDR, we talk about how the unbundling of platforms like Craigslist, Reddit, and LinkedIn presents opportunities for digital communities to serve the needs of their audience better. We go through the famous example of Craigslist and how its unbundling resulted in a series of billion-dollar startups. We give examples of how the same thing is happening to Reddit and LinkedIn. But what does this mean for B2B? We go through how you should think about unbundling and the rise in digital communities' popularity related to your companies' growth. We give examples of when you should consider starting a digital community and its benefits. Happy Growing!…

1 Customer Acquisition and Onboarding for Products with Horizontal Markets #EP177 26:23
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In this episode of the GrowthTLDR, we get into how you do customer acquisition and onboarding for companies with horizontal markets. That means their product serves the needs of many customers. Examples of fast-growing products with horizontal markets are the likes of Loom, Calendly, and Miro. We talk about the challenges of building a great onboarding flow with such a broad set of customers, why all products have some customer persona in mind, and examples of tactics used by product-led companies to fuel acquisition and improve user. activation rate. Happy Growing!…

1 How do the best companies pick winning markets #EP176 26:57
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In this episode of the GrowthTLDR, we cover a common question, how do the best companies pick winning markets. We use Strava, the social network for athletes, and ask how they would pick who to build their go-to-market around. We cover how they might access a market's profitability, what market they should build product features for, and how they should think about building a plan for audience growth. Happy Growing!…

1 Great Inputs Matter, Intentional Meetings, Rising CAC - #TheOneThing EP175 40:49
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It's the "One Thing" on the GrowthTLDR where the hosts (Kieran Flanagan, Nicholas Holland, and Scott Tousley) cover an idea or observation they feel is worth sharing with the podcast listeners. Each week we scour all of the information we've consumed for the best lessons and bring them to our audience. They get all of the information without needing to do any of the research. What you'll learn on this weeks episode: - Why all great outputs in media need great inputs. We cover a recent interview from Bob Pittman, the CEO of iHeartMedia, about successfully growing a media empire. We also cover why the next generation of software companies will need that growing empire. - Why you should be intentional about your 1:1 meetings. We cover why it's imperative to leadership to run effective 1:1 meetings and the common mistakes people make. - The rising cost to acquire a customer. In a recent post from Reforge.com, they highlighted the increasing costs for all companies to acquire customers. What does it mean for the future of marketing? Happy Growing!…

1 Building a 12 Month Growth Plan as CMO of a Fast-Growing Company with Paul Cowan of Freshbooks #EP174 38:04
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In this episode of the GrowthTLDR, we talk to Paul Cowan , the CMO of Freshbooks. By listening to this show, you'll learn: - How to think about building a 12 to 18-month plan as a new CMO of a fast-growth company. - Understand how to test brand messaging by focusing on specific cities - What channels to prioritize for growth - With the cost to acquire a customer increasing across all marketing channels, what it means for the future of marketing. Make sure you subscribe to hear future shows. Happy Growing!…

1 EP173: How Docket is Revolutionizing Meetings Through a Product-Led Model 34:23
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In this episode of the GrowthTLDR, we talk to Darin Brown, the CEO, and Co-Founder of Docket, a company looking to revolutionize meetings through a product-led model. Docket is currently at 15,000 users growing through SEO and product-led virality. We talk to Darin about why he started Docket, how they measure user activation, and what's it like growing through the Zoom marketplace.…

1 EP172: How to be a Successful Marketing & Growth Leader 14:23
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In this episode of the GrowthTLDR, we discuss five critical skills you need to be a successful marketing and growth leader. We talk about the importance of forecasting, why great leaders prioritize, how great leaders have great teams, how every problem is an opportunity, and ownership.

1 EP171: Six of the Best Lessons from GrowthTLDR 2020 37:56
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In this episode of the GrowthTLDR, we run down our top six lessons from 2020. We talk about the evolution of content marketing, recap some great lessons on creating a growth OS for your company, and discuss some of the interviews we had with companies who went from sales-led models to product-led. We'll be back in January 2021; until then, Happy Growing!…
In this episode of the GrowthTLDR, we're going to cover four examples of how companies use M&A deals to find both growth and leverage. We get into some of the latest M&A deals in SaaS and go through four examples of how companies have acquired media sites and software to fuel their growth and gain leverage. Happy Growing!…

1 EP169: How Freemium Helped Planable Grow to 700 Customers 30:57
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In this episode of the GrowthTLDR, we talk to Xenia Muntean, the CEO, and co-founder of Planable. Planable is a four-year-old company based in London with 20 employees and 700 customers. They provide a tool that helps social media managers better collaborate. We talk to Xenia about their journey to 700 customers. We get into why they went from a free plan to a free trial and back to a free plan. We talk about some of the biggest hurdles Xeina had as CEO in growing planable and how they differentiate themselves in a saturated market. Happy Growing!…

1 EP168: How Growth Helped Companies Like Uber and Lambda School to be Successful 40:55
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In this episode, we talk to Adam Grenier who has done growth at companies like Hotel Tonight, Uber, and Lambda School. We get into Adam's wild ride at Uber, where during his four years the company went from 300 employees to 20,000. We ask what did growth do at Uber, how was it structured, and why it was disbanded after three years. We get into Adam's journey at Lambda School, and how the growth team was tasked with optimizing a very unique customer journey, with some examples of the work they did. Happy Growing!…

1 EP167: The Four Things Marketers Can Learn from Growth 12:49
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In this episode of the GrowthTLDR, we talk about the four things marketers can learn from growth. We talk about the importance of understanding the problem your product solves, and how that should translate to goals. We talk about the value of opportunity sizing and creating a culture of experimentation on your team. Happy Growing!…

1 EP166: The Marketing Leadership Playbook for Scale-Ups 31:23
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In this episode of the GrowthTLDR, we talk to Mark Fiske , who has lead teams at Ancestry and CreditKarma. We talk to Mark about all of the things you need to master to lead marketing at a successful scale-up company. We get into how you should prioritize and understand where you should invest your resources, time, and budget. We talk about how to do customer acquisition at scale and what happens when your main channels start to plateau. We talk about the importance of hiring and why the chief product officer at CreditKarma spent 20 hours a week talking to potential candidates, even when they hadn't any open roles. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP165: How to Build a Customer Acquisition Model 24:32
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In this episode of the GrowthTLDR, we talk about some of the latest tech stories, including Loom updating their pricing and Notion launching jobs to be done guides. We then get into how you can build a customer acquisition model for 2021 to ensure you'll hit your revenue goals. We get into creating targets via a bottom-up exercise, how you can decide what channels are worth the investment, and how to build a growth scorecard for each channel. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP164: The Growth OS Used by Companies Like Pinterest and Lyft 37:36
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In this episode of the GrowthTLDR, we talk to Ludo Antonov , who founded the growth team at Pinterest and is now running growth engineering at Lyft. We get into how companies like Pinterest and Lyft excel at growth. We discuss the three most common goals growth teams have, how those growth teams manage a portfolio of investments across those goals, how they prioritize that work, and the experiment framework used by the best growth teams. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

A quick update on the GrowthTLDR about upcoming shows, and our soon to be launched community.
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP163: How do you avoid hitting growth ceilings? 25:21
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In this episode of the GrowthTLDR, we discuss one of the most common problems that most scale-ups encounter - hitting growth ceilings. Most companies who transition from start-up to scale-up do so because they manage to find a marketing channel that generates both repeatable and scalable growth. But, near all scale-ups at some point hit a growth ceiling on that channel, and then they panic. This episode discusses how growth ceilings occur in the first point and five ways to avoid them potentially.…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP162: How Course Hero Makes Every Users First Experience Memorable 41:49
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In this episode of the GrowthTLDR, we talk to Tomas Pueyo , the VP of Growth at Course Hero, a platform that helps students answer their study questions. Tomas is managing the entire product and growth department that consists of 150 people. We talk to Tomas about how leaders can best set their teams up for success, how Course Hero defines their north star metric, and why Tomas feels team design is an essential part of leadership. We also get into the work Tomas has done in providing analysis around COVID and how two of his articles have generated more than 60 million views. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP161: The 8 Steps to Build a Winning Content Formula 21:25
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In this episode of the GrowthTLDR, we discuss the eight critical steps to building a winning content formula. We cover the three most popular categories of content, the best research methods to building your editorial calendar, how you grow an audience for your content, and how to cross-pollinate ideas across channels. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP160: How GoSkills is Growing Through Bite-Sized Education 32:03
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In this episode of the GrowthTLDR, we talk to Bhavneet Chahal , the CEO, and co-founder of GoSkills, about taking the company to 2 million in revenue. GoSkills is an online education company. They have 18 people who all work remotely. We talk to Bhavneet about how she started GoSkills are working at Groupon and seeing how successful promotions for courses were. We get into how Bhav differentiated her courses from competitors and what channels she pivoted to for growth after Groupon's reach began to diminish. Happy Growing…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP159: How to Be a Successful Leader at a Scale-Up 28:37
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In this episode of the GrowthTLDR, we talk about what great leaders at scale-ups excel in. We discuss the importance of both hiring and retaining talent, including tips from people who've built great teams. We talk about team design and how great leaders use it as a growth lever. And finally, we talk about forecasting and why it's pivotal great leaders can build great plans. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP158: How the Best Growth Teams Size up Opportunities 29:42
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In this episode of the GrowthTLDR, we talk to Yousuf Bhaijee , the ex VP of Growth at Eaze. We talk to Yousuf about his time running growth at Eaze, an eCommerce company for on-demand Cannabis delivery. In that role, Yousuf was responsible for increasing revenue growth by 10% month on month. We discuss why the best growth teams always do a sizing exercise before committing to work on a specific opportunity. We get into the prioritization framework Yousuf used to stack rank the growth teams projects. And, we'll discuss the article Yousuf wrote on Reforge, breaking down how to calculate a word of mouth coefficient for your product. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP157: How the Best Brands Use 3 Categories of Paid Advertising to Grow 35:12
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In this episode of the GrowthTLDR, we talk to Shane Murphy-Reuter, who heads up marketing for Intercom. Shane leads a marketing team of +70 people at Intercom, helping the company to move upmarket. We talk to Shane about paid advertising and how companies can more effectively split their budget across direct and brand advertising. We get into how most B2B brands don't do brand advertising well and give examples of companies who excel in that area. We then discuss the three categories of paid advertising, brand, problem, and product, and how companies should use them. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP156: How Chargebee are Growing 100% Annually 37:20
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In this episode of the GrowthTLDR, we talk to Krish Subramanian , the CEO, and co-founder of Chargebee. Chargebee offers subscription and billing software; they process over 3 billion dollars in annual transactions. Krish and his co-founders bootstrapped the company for the first two years, and since then have raised $40 million. We talk to Krish about how Chargebee found product-market fit, how founders should think about segmenting customers as they grow, what advice Krish would share with other founders, and the metrics all SaaS founders should be measuring. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP155: How Reddit Gets 430 Million Active Users Every Month 37:42
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In this episode of the GrowthTLDR, we talk to Vaibhav Sahgal , the head of growth at Reddit. Reddit is one of the most popular websites on the internet, with 430 million monthly active users. During Vaibhav's time as head of growth, he has seen the team grow from 5 to 60 people. We talk to Vaibhav about the structure of the growth team and the metrics they're accountable too. We get into the first big win the growth team had at Reddit, how the team grew to over 60 people, and Vaibhav walks us through some of the latest successes the team has had. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP154: Why Hull is building a successful business for the mid-market 32:46
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In this episode of the GrowthTLDR, we talk to Romain Dardour, the CEO and Co-Founder of Hull. Hull solves the problem of making data accessible across all marketing, sales, and customer support tools. It aggregates all of your data together into one unified profile. We talk to Romain about what customer acquisition channels are working for Hull, how Hull started life as an internal tool at a gaming company, and how Romain wants to build Hull for the mid-market. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP153: How to Build a Product-Led Go-To-Market 34:18
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In this episode, we talk to Elena Verna, a growth advisor to many great companies and a Reforge lecturer. We talk to Elena about how most founders struggle to set up a growth function within the company. We get into the most common reasons companies build a self-serve model, how to turn more of your self-serve business into enterprise revenue, and why your product champions are a critical part of selling into large companies. Happy Growing!…
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The GrowthTLDR Podcast. Weekly Conversations on Business Growth.

1 EP152: The Four Ways Product-Led is Changing Companies Go-To-Market 22:15
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In this episode of the GrowthTLDR, we talk about how product-led growth is changing how companies go-to-market. We cover four areas where product-led is changing how companies grow. We get into how b22 marketing teams need to shift from acquiring decision-makers to end-users. We get into how product teams are gaining more responsibility for companies' business metrics. We also get into how product-led is starting to make the website obsolete and what that means for marketing teams. And we discuss how product-led is disrupting how companies do both pre and post-sales. Happy Growing!…
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