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Best Growthmarketing podcasts we could find (updated July 2020)
Best Growthmarketing podcasts we could find
Updated July 2020
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The GrowthTLDR podcast is a weekly interview series with both leaders and practitioners who have real knowledge to share on what it takes to grow a business. Unlike most podcasts, we don't just focus on tips and tricks. We get to know the real story behind their success. And we try to have fun while doing it. Sick and tired of the same old boring business chat? Then listen to an episode of the GrowthTLDR, you won't regret it. If you're interested in being on the show, e-mail kieran@growthtld ...
 
Discover the latest and greatest growth marketing tools and technology. Each week, join Nicholas Scalice from Earnworthy, as he interviews marketers, product creators, startup founders, marketing technologists, and more. During the interviews, Nicholas will unbox the marketing tools they make, market, and use. You’ll be sure to walk away with actionable insights, as well as a long list of new tools to add to your marketing stack.
 
Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]
 
Growth Marketer Academy is a weekly podcast produced by Squirrel Digital Marketing, hosted by Ryan Eldridge and Andrea Eldridge. Ryan and Andrea share cutting-edge strategies for acquiring leads and sales for your business using growth hacking, digital marketing, and social media marketing. Growth Marketer Academy shows you how to put your product, service or message in front of your target audience and how to acquire customers online while building goodwill and brand loyalty. This podcast i ...
 
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show series
 
Tune in to hear Out Of Growth with Maria de Freitas. Head of Customer Growth at Careem. 🎙 Careem was acquired by Uber last year for $3.1 billion in Uber’s largest-ever acquisition. Join us for a talk on “super apps”, how Careem works with experiments, and how Maria currently leads the Activation for all the different products within Careem. We have…
 
In this episode of the GrowthTLDR, we have another Swipefile, as we discuss the shift from B2B to B2C2B go-to markets. But what do we mean by B2C2B, and how do your go-to-market motions differ from traditional B2B? We discuss how the rise in product-led growth has shifted focus from buyers to consumers of software, some of the more common B2C2B bus…
 
Developer Relations needs to be put into perspective for people outside the team or community. When your Developer Relations department comes under fire, how do we switch from advocating for our community to advocating for ourselves? When DevRel is new, how do you build on activities to show the importance of having a dedicated team working with th…
 
Marketing is more than publishing and sharing content. It’s about actually engaging with people. Melissa Fach, the US Blog Editor for SEMrush, talks about how she’s built brand communities throughout her career and provides tips for others trying to connect with their audience (and help their audience members connect with each other!).…
 
In this episode of the GrowthTLDR, we talk to PJ Taei, the founder and CEO of Uscreen, a platform to help people monetize their videos. It's no secret that online videos are a rapidly growing market, and the pandemic has only added fuel to that fire. We talk to PJ about how he bootstrapped Uscreen to 50 employees, with over 4 million active users o…
 
In this episode of the GrowthTLDR, we talk about all things distribution tams. We discuss how the path to growth for most B2B companies looks the same and how we spend most of our time trying to grow from a company of marketing channels incrementally. But, we don't spend very much time figuring out how much growth is available on these marketing ch…
 
In this episode of the GrowthTLDR, we talk to Aydin Mirzaee, CEO and Co-Founder of Fellow. Fellow is the third company Aydin and his co-founders have launched, and it helps managers to have more productive meetings. We cover how Aydin managed to sell fellow to Shopify before they ever had a product. They now have over 5,000 users on the fellow app.…
 
In this episode of the GrowthTLDR, it's another SwipeFile, and we discuss the playbook of hiring marketing & growth talent. We cover why it's crucial to apply marketing and growth thinking to build your talent pipeline, find talent in places that others aren't looking, and some of the best tips we've found to get the best people to join your compan…
 
In this episode of the GrowthTLDR, we talk to Jeff Gothelf, author of Lean UX and Forever Employable, about developing fantastic products and applying product thinking to your career. We cover why it's critical to take a problem, not a solution approach to developing products. How companies can build customer research into their culture, the MVP ap…
 
In this episode of the GrowthTLDR, we discuss how B2B marketing may change in the future. We discuss how B2B brands may need to change the talent they hire, how the structure of B2B marketing teams could fundamentally change, and why we should think about customer experience automation vs. marketing automation. Happy Growing!…
 
These past few weeks have brought us to what we hope will be an inflection point with regard to systemic racism in the United States. We’re now asking the question: How can we work as a community in DevRel to ensure we not only address this critical moment, but actively work toward eradicating systemic racism in our industry?…
 
In this episode of the GrowthTLDR, we talk to Andy Raskin, who helps companies with their strategic messaging and positioning. It's not easy standing out from the competition today. To do so, you need to have a story that separates you from everyone else. Andy helps companies do just that. We talk about why a companies sales deck is the best test o…
 
Tune in to hear Out Of Growth with Guillaume Moubeche. Co-Founder & CEO at lemlist. 🎙 A cold email tool helping sales teams, agencies and B2B businesses stand out in a crowded inbox by using creative automation and dynamic personalization. We address multiple topics related to growth, but mostly around onboarding, activation, personas and retention…
 
In this edition of the GrowthSwipeFile, we ask is it possible to add defensibility into your marketing efforts? Successful businesses have some competitive advantages that help the company to become successful. But the truly successful businesses have some form of defensibility, which helps them maintain that success. We get into the differences be…
 
In this episode, we talk to Max Ade, the CEO, and founder of GrowthCollective. There is an explosion in the popularity of the gig economy. As more people move towards a remote work lifestyle, this trend is going to continue. However, it's also a very competitive market with huge companies like UpWork and Freelancer.com already very successful. We t…
 
One of the more advanced ways you can create demand for your product or service is to create a free tool. However, most free tools developed by marketers were probably not worth the investment. In this edition of the GrowthSwipeFile, we're going to talk about all things free tools. What kind of free tools can marketing develop to improve their metr…
 
In this episode of the GrowthTLDR, we talk to Waikit Lau about the growth of remote work, and how RemoteHQ provides a virtual office for better collaboration between remote teams. We talk to Waikit about the rapid growth in popularity of remote work, will it last, how did RemoteHQ launch and generate their first customers, should remote employees g…
 
Let's face it, when growing demand for your business, you're faced with a bunch of uncertainties. Can I hire the talent needed to succeed? Will I be able to generate enough demand for my product to be profitable? Are the marketing channels I'm dependent upon for growth going to be too competitive? Will I have to learn TikTok; I'm not funny enough :…
 
In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht, the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising. For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experie…
 
SJ, Jason, and PJ sit down to discuss their recent conversation with Marjorie and Wesley, when what started as a simple conversation about online communities turned into an opportunity to learn from experts at a time when our entire industry seems to have been turned on its head. They then pivot into what makes something ephemeral versus what "stic…
 
Since the inception of Marketing Automation, the MQL has been a staple in how B2B marketing companies generate revenue. An MQL is a lead your business has generated, and the possibility of it turning into a customer is higher than other leads. The reason you mark it an MQL is because it has certain demographic characteristics that would suggest it'…
 
Martech can feel like a separate world from content. But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact.…
 
In this episode of the GrowthTLDR, we talk to Mike Adams, founder and CEO of Grain. It's no secret that collaboration through online video is exploding. You only have to look at Zoom's growth numbers. Zoom's growth is an opportunity for other companies to build into their platform, tapping into their giant userbase. One such company that's doing ju…
 
If you work in digital PR during COVID-19, you know how much confusion surrounds the job right now. Should you pitch, and if so, who should you pitch, how should you pitch them, and what should you send over? Dmitry Dragilev walks through the trends he's seeing in the industry and highlights opportunities for outreach professionals.…
 
In this episode of the GrowthTLDR, we discuss the hearts and minds approach to content marketing. The mission of content marketing teams is to create stories that inspire and educate their audiences. That content spans across both different content channels (blog, social, email, etc.) and content formats, text, audio, images, video. The hearts and …
 
In this episode of the GrowthTLDR, we talk to Jaqueline Cook COO of Vendasta about how they moved to a product-led business. We talk about how Vendasta used a self-serve model to monetize a large segment of their market, how their CAC dropped by 50%, conversions rates increased, and why the success of growth is as much about organization design as …
 
Connecting with our communities online is more important than ever right now. However, this isn’t something ALL DevRel teams are accustomed to. In some cases, much of the online efforts have been relegated to “community management” or support. Marjorie Anderson and Wesley Faulkner join us to talk about online communities, sharing tips, tricks, and …
 
In this episode of the GrowthTLDR, we're back with another GrowthSwipeFile. We talk about the challenges of trying to start something new, whether that's starting a growth team, investing in a new channel, program, or initiative. There is always a list of problems you're faced with when scaling. We talk about a framework that might help the four st…
 
Countless companies have departments that are siloed; they don't communicate as often or as well as they should. This can present a tough obstacle when you need buy-in for a content strategy. Laurel Miltner of Orbit Media walks through how she's managed to get approval at previous organizations despite the siloed structure.…
 
In this episode of the GrowthTLDR, we talk to Tope Awotona, CEO and founder of the fast-growing Calendly, who are up to 140 employees with near 50 million in ARR. We talk to Tope about the three decisions that helped to make Calendly the success it is today, how he managed to build the first version of the product without any full-time engineers, h…
 
In this episode of the GrowthTLDR, we kick off our first swipe file topic, where we discuss marketing and growth tactics that work. We kick off the series with a common question growing companies have about content marketing - should you spend time creating content for the top of your funnel, or the middle and bottom of your funnel. We talk about t…
 
"Soft skills" are extremely undervalued. In fact, behavioral skills can mean all the difference between whether your content marketing strategy gets approved. Matthew Howells-Barby, director of acquisition at HubSpot, explains how he's been able to get buy-in at large organizations and provides tips on how to improve the chances of getting the gree…
 
In this episode, we talk about all things positioning, copywriting, and conversion rate optimization with expert Joel Klettke. We talk to Joel about the most common mistakes when creating website copy that is costing them millions of dollars in lost revenue. We get into the differences between positioning, copywriting, and CRO, before getting in a …
 
We talk to Miika Kenttämies, Director of Growth at Supermetrics, about their evolution from a pure self-serve model, to a hybrid between self-serve and sales assisted revenue. Miika and Supermetrics are at an early stage of building out their growth team, and we get to dig in on what they're currently focusing on, any challenges they've had to over…
 
It’s not hard to say there is a difference between Developer Relations and Developer Marketing...but where does that line sit? There is definitely overlap, but how do we identify efforts or activities that fall more into one category or the other? To help us define these roles and where those lines might be, we are joined by guests Elizabeth Kinsey…
 
It can be hard to explain the value of top-of-the-funnel content, but it becomes more tangible when you hear about a real-life example of how someone accomplished this very feat. Nell Lanman of SquareFoot explains how she set up a series of metrics to show movement through their marketing funnel and improve attribution.…
 
In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military. We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the milit…
 
In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt. In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-mar…
 
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