Hi! My name is Seth Lusk. I am a Master Certified Life Coach, & Author... I specialize in authentic-alignment coaching, where I empower people to see and live their most AUTHENTIC & FULFILLING life based in their true purpose, values, and core sensitivities. No more surviving a life that is built on inauthentic beliefs that were handed to you by family, friends or society. I help people just like you to envision, and create the life you are DESIGNED to thrive in. In this podcast, I want to e ...
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Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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A podcast dedicated to sharing information, resources, news, stories and more for Louisiana Bowhunter.
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Test. Optimize. Scale. #167 “Invest in your storytelling" W/ Seth Farbman
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My guest is Seth Farbman! Seth is a serial entrepreneur with over 20 years of experience in servicing private and public companies across various sectors and industries. He has co-founded and sold three companies in the fields of SEC filings, IPOs, Nasdaq and NYSE listings, corporate services, and background checks, generating significant value for…
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Test. Optimize. Scale. #166 “Analyze what's working and what's not working" W/ Alex Bayer
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My guest is Alex Bayer! Alex is the founder of Genius Organic Coconut Smoothie, a company born from his passion for authentic, healthy beverages. In 2013, while working as an insurance salesman, Alex noticed a lack of genuine smoothie options on Los Angeles shelves. Most available drinks contained added sugars, purees, and artificial flavors. Alex'…
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Test. Optimize. Scale. #165 “CF is not easy, but it has the potential to raise millions" W/ Harrison Bert
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My guest is Harrison Bert! Prior to joining StartEngine, Harrison worked on JP Morgan's Leveraged Finance team, originating and syndicating over $10B in debt financing for clients. Two years ago, he came over to the equity crowdfunding space, helping build out StartEngine's Fundraising Team by working with founders on deal structure and fundraising…
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Test. Optimize. Scale. #164 "You have to work with the right partner” W/ Youngro Lee
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My guest is Youngro Lee! Youngro is a 2x-FinTech startup founder, and currently the President of Brassica, an API-enabled RWA infrastructure provider (acquired by BitGo in 2024), as well as CEO of BitGo Singapore and BitGo Korea where he leads Bitgo's strategic expansion into Asia. Youngro’s first startup NextSeed (acquired by Republic in 2020) was…
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Test. Optimize. Scale. #163 "Build a team you can trust to complete the work.” W/ Gus Padron
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My guest is Gus Padron! Gus is a seasoned video creator with over a decade of professional experience in the Film industry, specializing in action-adventure genres. His expertise lies in crafting compelling visual narratives for adventurous brands, showcasing their products, services, or unique stories in a thrilling and immersive manner. Padron's …
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Test. Optimize. Scale. #162 "We make investments based on our emotional connection." W/ Nikki Gilbreth
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45:12
My guest is Nikki Gilbreth! Nikki is the Director, Business Development at North Capital Private Securities. She is responsible for establishing and maintaining relationships with institutional and retail investors. Prior to working at North Capital, Nikki worked at RealtyMogul as an Investor Relations Associate. Prior to that, she was a Financial …
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Test. Optimize. Scale. #161 "People want to align themselves with companies they believe in." W/ Sarah Hardwick
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48:30
My guest is Sarah Hardwick! Sarah is a crowdfunding expert with over two decades of experience in entrepreneurship and marketing. She led Zenzi Communications, redefining brand-audience connections, before joining Aptera Motors as CMO. At Aptera, she spearheaded a campaign that raised over $100 million, one of the most successful in crowdfunding hi…
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Test. Optimize. Scale. #160 "Educate yourself for better choices and decisions." W/Mohit Bhansali
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42:53
My guest is Mohit Bhansali! Mohit has over 25 years of experience in securities compliance, corporate finance, and technology. After working at Tradescape Corp., he pursued a career in securities compliance, serving as a securities regulation specialist at Haynes and Boone LLP in New York. There, he consulted on numerous IPOs and APOs, developing a…
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Episode #159 "Perceptions drive decisions for your audience" W/Sabine Moeller
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My guest is Sabine Moeller! Sabine is a data-driven B2B marketing and customer experience executive with over 10 years of experience in the fintech, chemical, and consulting sectors. As the co-founder and practice leader of Modern Growth Exchange, she advises C-suite executives on introducing client-centricity and driving incremental growth for the…
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Test. Optimize. Scale. #158 "Create a roadmap for total financial awareness." W/ Peter Lusk, Jr
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My guest is Peter Lusk, Jr., who possesses over 35 years of experience in Clean Tech, Alternative Energy, and ESG investing, both in private and capital markets. For the past seven years, he has served as a mentor with the Clean Tech Open, NYSERDA, and Columbia Technology Ventures, successfully raising capital for several early-stage companies in t…
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Test. Optimize. Scale. #157 "Get your opportunity in front of as many people as possible." W/Etan Butler
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My guest is Etan Butler! Etan is the charismatic and innovative Chair of Dalmore Group, a FINRA-registered national Broker Dealer Investment Bank founded in 2005. Under his leadership, Dalmore has grown significantly, transitioning from traditional investment banking services to specializing in helping companies raise capital through the SEC’s Regu…
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Test. Optimize. Scale. #156 "Reach Out & Engage with Investors." W/ Manuj Grover
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59:03
My guest is Manuj Grover! Manuj is a seasoned expert with over 20 years of experience in market penetration and strategic partnership development, has a proven track record of driving growth and inspiring teams to achieve exceptional results. As the VP of Business Development & Partnerships at Public Yield Capital, Manuj brings his extensive knowle…
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Test. Optimize. Scale. #155 "Build your confidence by learning from industry leaders." W/ Serenity & Greg Tucker
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My guests are Jim (Serenity) Longden and Greg Tucker! Jim has a YouTube channel dedicated to crypto beginners and enthusiasts seeking top-notch education on cryptocurrencies and blockchain technology. The channel is dedicated to providing you with comprehensive insights into the world of crypto, helping you understand the intricacies of crypto curr…
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Test. Optimize. Scale. #154 "Credibility is trust built up over time." W/ Chase Palmieri
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My guest is Chase Palmieri! Chase is a seasoned entrepreneur who has served as a tech CEO for 8+ years, specializing in the convergence of media and technology. He has a proud background as a media watchdog when he hosted the national radio show and podcast for Project Censored, an nonprofit and nonpartisan media watchdog founded in 1976. Chase has…
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Special Guest, Cyrus Webb: The Art of Saying No to create a Life You Want to Say YES to.
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Ever wondered how someone can transform their lives, turning personal trials into a story of triumph and authenticity? That's exactly what media personality and author Cyrus Webb and I discuss in a truly illuminating episode of the Authentic Life Connection Podcast. Cyrus takes us through his fascinating evolution from his Mississippi roots to beco…
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Test. Optimize. Scale. #152 "You can't scale past a person if everything relies on a person." W Raj Kapur
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My guest is Rajat “Raj” Kapur! Raj is an entrepreneur, experienced marketer, and the Founder & CEO of &Marketing (and-marketing.com), Raj strives to provide growing businesses with unparalleled marketing strategy and execution services. He is known for bringing the best of “big company” marketing strategies to smaller companies, without the excess …
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Turning Mental Showdowns into Forward Movement: Mastering Self-Talk with "Yes, AND"
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Ever found yourself locked in a relentless debate with your own mind, circling around decisions that leave you stranded in place? That's the conundrum we're dissecting on today's Authentic Life Connection Podcast. I’m Seth Lusk, here to guide you through transforming those self-sabotaging mental showdowns into empowering dialogues. We'll break away…
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Moving Beyond 'Cutout Culture' to Transform Relationships
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36:39
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Have you ever caught yourself branding someone as 'toxic' and severing ties without a second thought? Our latest episode challenges this reflex and encourages a deeper look into the motives and stories behind the behaviors that trouble us. Join me as we dissect the narratives that shape our perceptions of others and discover how to foster growth by…
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Unraveling Emotional Indulgence: Steering Toward Authentic Emotional Empowerment
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Are your emotional responses holding you back from living a life true to your values and aspirations? This week on the Authentic Life Connection Podcast, I, Seth Lusk, take you on a journey through the nuanced landscape of emotional indulgence. Together, we'll unearth the subtle traps of comfort and doubt that often go unnoticed, impeding our abili…
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Navigating Trauma's Terrain: Cultivating Resilience and Harnessing Growth Through Life's Challenges
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Navigating the terrain of trauma isn't a journey I ever planned to map out, yet here we are, compass in hand, with my personal history as the guide. Boundaries became my North Star, a pivotal discovery that reshaped my path to well-being. Join me, Seth Wusk, as we traverse the delicate balance between healing from past hurts and embracing the growt…
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Test. Optimize. Scale. #149 "Simplify your message and test targeted angles for success." W/ Kevin Fulmer
48:42
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My guest is Kevin Fulmer! Kevin is a prominent figure in the equity crowdfunding ecosystem recognized as Crowdscale. Kevin utilizes his insights and experiences to unfold a riveting discussion that unveils the dynamics of scaling within the equity crowdfunding landscape. Social and Website: Linkedin: https://www.linkedin.com/in/kevindfulmer/ Websit…
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T.O.S . Ep #148 "Your offer needs to be irresistible." W/ Nick Verity
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My guest is Nick Verity! Nick is the founder and CEO of Cleverly, a LinkedIn marketing firm that draws on insights from thousands of successful B2B outreach campaigns to deliver custom, impactful messages to your ideal clients on the network. By tapping into data-driven strategies, his team effectively targets and engages key decision-makers, funne…
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Diving into Discomfort: Crafting a Resilient Life Beyond Quick Digital Fixes
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Have you ever found yourself reaching for your phone just to avoid a moment of awkward silence or inner turmoil? You're not alone, but what if these moments of emotional discomfort are actually gateways to a more authentic and fulfilling life? Join me, Seth Lusk, your compass in the quest for well-being, as we journey through the murky waters of ou…
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Test. Optimize. Scale. Episode #146 "Bring your community together and take the leap into crowdfunding." W/Jason Frishman
53:18
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53:18
My guest is Jason Frishman! Jason is the Founder of Netcapital and serves as a mentor and advisor for early stage companies. He currently holds advisory positions at leading organizations in the financial technology ecosystem and has spoken as an external expert at Morgan Stanley, TedX, University of Michigan, YPO, and others. Jason has a backgroun…
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Test. Optimize. Scale. #145 "What you push out should solve a critical problem" W/Darlington Onyeagoro
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My guest is Darlington Onyeagoro! Darlington is an experienced, practical and outcome-oriented Strategy and product development consultant with over 14 years of Retail, Microfinance Banking and Fintech experience. Darlington has worked in some prestigious indigenous companies and some multi-national companies. He began his career in GTBank and have…
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Test. Optimize. Scale. Ep #133 “AI generated content is the future of marketing." W/Anupreet Singh
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My guest is Anupreet Singh Lamba! Anupreet is the Chief Revenue Officer of Gan.ai, and a young leader with a diverse background in coding, sales, entrepreneurship, and building go-to-market strategies for top VC-backed companies. At Gan.ai, he oversees the scaling of revenue and marketing across all channels. He started his sales career not so long…
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Test. Optimize. Scale. Episode #130 “Get Started Early to Build Your Network and Trust” W/ Adam Dornbusch
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My guest is Adam Dornbusch! Adam is a digital media executive with 20+ years of experience developing content strategies for the world's largest brands. Prior to founding EnTribe, Adam spent 4 years building the groundbreaking Community Content & Rewards program at GoPro (GoPro Awards). During his tenure at GoPro, Adam’s team licensed millions of p…
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Embracing the Art of Purposeful Pivoting: Transforming Change into Opportunity
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Discover your innate power to navigate life's unexpected turns with confidence and purpose. I'm Seth Lusk, your guide on this journey of self-discovery, here to share the art of pivoting not out of desperation, but driven by the force of your true calling. This episode peels back the layers of adaptability and flexibility, revealing how they can be…
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Test. Optimize. Scale. #147 "Your actions are going to depend on what you consume." Alex Fink
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My guest is Alex Fink! Alex is a Tech Executive, Silicon Valley Expat, and the Founder and CEO of the Otherweb, a Public Benefit Corporation that uses AI to help people read news and commentary, listen to podcasts and search the web without paywalls, clickbait, ads, autoplaying videos, affiliate links, or any other junk. Social and Website: Linke…
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Unmasking Approval Addiction: The Nexus of People-Pleasing and Narcissism
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Ever found yourself agreeing to plans you'd rather skip, just to keep the peace? Or maybe you've laughed off a joke that rubbed you the wrong way because you didn't want to rock the boat. Welcome to my latest exploration, where Seth Wusk digs into the tangled web of people-pleasing and narcissism. This isn't your run-of-the-mill pep talk. We're tak…
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Flipping the Script on Regret and Crafting an Unstoppable Narrative
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30:14
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Ever felt haunted by the "what ifs" and "if onlys" in your life? You're not alone. Join me, as we unravel the complex emotions tied to regret, examining its dual nature and the fictions our brains create. This episode promises to empower you with the tools to challenge your brain's overconfidence in predicting alternate realities, turning the pain …
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Episode 127: What's Cooking w/ Jason Thornton
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Edible Outdoors Cook, Jason Thornton, joins us to talk about how you might prepare some of that meat you put in the freezer this season. We talk about some of his variety recipies for venison, how to prepare meat for the freezer and for meal prep, and much more. Follow Jason by search "Edible Outdoors Cook" on Instragram or Facebook. You can also v…
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Saving or Spending Your Health (An Authentic Approach to Health Decisions)
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Preventative health care has definitely been a huge step forward for humanity, but have we stopped to question what this might be doing to the subconscious ways we approach our individual health decisions? Do we spend way too much time protecting our health, without thinking enough about what we want to USE our health for? In this episode I want to…
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Test. Optimize. Scale. #144 "Keep customizing your messaging until it sticks." W/ Kevin Morris
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My guest is Kevin Morris! Kevin is the founder of Atlas Rd with nearly a decade of expertise in capital raising. Before establishing Atlas Rd, Kevin significantly contributed to equity crowdfunding campaigns, demonstrating leadership and achieving remarkable success at several companies. His track record includes Miso Robotics ($85M), Piestro ($12M…
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Episode 126: Season Ending Roundtable
1:43:21
1:43:21
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Pepper and Bryan Chamberlain join us to have a roundtable of discussions at seasons end. We talk about end of season hunting camp meeting and rule changes. Takeaways from the season and more. Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Locke Wheeler
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Asking For Access (To The Resources You Need)
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We all want to build the life we dream of. To do it, we will need access to resources that we do not yet have. The question is, do you know who to ask for access? Are you asking? Do you even know how to ask, if the opportunity presented itself? In this episode, I want to talk with you all about 2 big areas where I see people falling behind, in crea…
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Test. Optimize. Scale. #143 "Experiment and adapt quickly" W/ Thomas Thomison
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My guest is Thomas Thomison! Thomas is a seasoned entrepreneur and enterprise builder: Birthing power-shifted organizations, cultivating decentralized communities, and rewriting the rules of capital, work, and relationships. A co-founder of HolacracyOne, LLC, in 2007, Thomas helped develop and mature Holacracy® into a leading replacement for conven…
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"Flexing" our lives on social media is a growing trend. But have you ever wondered if what people are "flexing" online as "success" or "growth" is even really that? Or is it us showing a hidden weakness? In this episode I am going to clear up the REAL "flex" of personal development, if you really want to experience, and show off some growth. Enjoy!…
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