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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
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We are Bob Schrupp and Brad Heineck, the two most famous Physical Therapists on the Internet- In our opinion, of course. Our podcasts offer the best "get fit , stay healthy, and pain-free" information directed toward people 0 to 101 years old. We have over 60 years of combined experience in the physical therapy field, and over 3,000,000 subscribers on YouTube. Visit us on our other social media platforms: Website: https://bobandbrad.com/ Facebook: https://www.facebook.com/BobandBrad/ Instagr ...
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There’s no such thing as the off season for the More Sports Now podcast crew, covering your favorite local teams on both sides of the Hudson. Tune in as sports fans Steve Tichenor and John McAleavey, whose passion for the games is only rivaled by the size of their opinions, dive deep into New York and New Jersey sports news. They are joined by co-host and longtime sportscaster Matt Loughlin, the current radio play-by-play announcer for the New Jersey Devils, whose previous work has also cove ...
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145: Why craft is crucial with copywriter Andrew Jolliffe.
1:02:24
1:02:24
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This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…
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Stroke Recovery Insights with UCLA Neurologist Dr. Steve Cramer
47:46
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Mike interviews UCLA Neurologist & MD Steven Cramer on Stoke Recovery. Dr. Cramer is a stroke neurologist who does clinical research. Dr. Cramer's research focuses on neural repair after central nervous system injury in humans, with an emphasis on stroke and on the recovery of movement. Treatments examined include robotics, cellular therapies, a mo…
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143: [BEST OF] Why advertising MUST entertain with Paul Feldwick.
55:12
55:12
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It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …
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142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
58:06
58:06
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This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …
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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.
56:43
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This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…
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140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison
1:07:44
1:07:44
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This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…
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Mike interviews Dr. Avi Bhar about Insomnia. Dr. Bhar is fellowship-trained and board-certified in sleep and pulmonary medicine. He has been in practice for over seven years following the completion of his fellowships at Washington University in St Louis and the University of Tennessee, Memphis. Dr. Bhar's Website: https://sliiip.com/ --- Support t…
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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
1:04:23
1:04:23
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This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …
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Expert Tips for Managing Lymphedema with Kelly Sturm DPT
24:58
24:58
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Mike interviews Physical Therapist Kelly Sturm about lymphedema. Kelly became a Certified Lymphedema Therapist (CLT) through Klose Training and is certified by the Lymphology Association of North America (LANA). Kelly has clinical expertise in the rehabilitation treatment of oncology diagnoses, primary and secondary lymphedema, and pelvic health. K…
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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.
44:20
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…
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137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.
1:12:26
1:12:26
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This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…
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1
When is Surgery Necessary? An Orthopedic Surgeons Advice
42:40
42:40
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Mike interviews Dr. Meredith Warner an Orthopedic Surgeon & Author of Bone on Bone An Orthopedic Surgeon's Guide to Avoiding Surgery and Healing Pain Naturally.Dr. Meredith Warner—an orthopedic surgeon who performed combat surgery in Iraq and Afghanistan, operates an orthopedic practice and teaches surgical residents—shows how the same underlying p…
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Matt Loughlin returns to the show to discuss the Seton Hall snub and the run in the NIT. We discuss Rutgers very active portal and what the future may bring.By More Sports Now
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136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.
1:22:43
1:22:43
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…
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Rutgers struggles down the stretch. Going into senior day we look at who stays and who goes. Seton Hall closes out a solid conference schedule and looks good for a tournament bid. Listen up!By More Sports Now
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Expert Insights on Circadian Rhythm and Better Sleep with Professor Russell Foster
1:05:50
1:05:50
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Mike interviews Professor Russell Foster on the Circadian Rhythm & Sleep. Russell Grant Foster, CBE, FRS FMedSci (born 1959) is a British professor of circadian neuroscience, the Director of the Nuffield Laboratory of Ophthalmology, and the Head of the Sleep and Circadian Neuroscience Institute (SCNi). He is also a Nicholas Kurti Senior Fellow at B…
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135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.
1:03:24
1:03:24
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This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…
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1
Top 3 Fix Book Preview (By Bob Schrupp & Rick Olderman)
36:43
36:43
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Mike interviews Rick Olderman a Physical therapist and co-author of the Top 3 Fix book. The Top 3 Fix is Bob and Brad's (and Rick's) 3 Most Effective Exercises To Solve Pain from Headaches to Plantar Fasciitis. Get the Book Here: www.top3fix.com Rick's Website: www.rickolderman.com --- Support this podcast: https://podcasters.spotify.com/pod/show/b…
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John and Steve run the numbers on Rutgers and Seton Halls chances for a tournament bid. Rutgers behind Jeremiah Williams are making a push. Seton Hall just needs to stay the course. Listen up!By More Sports Now
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1
Tai Chi for a Healthier and Happier Life
1:08:18
1:08:18
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Mike interviews Susan Thompson about the benefits of Tai Chi. Susan Thompson, OTR is an Occupational Therapist and dedicated Tai Chi instructor. She founded Flowing Mobility Tai Chi to share the health benefits of Tai Chi. She continues to teach hundreds of local students as well as thousands of international students online. Susan also offers Tai …
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134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
56:28
56:28
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This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…
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Matt Loughlin returns to the show. We talk about Seton Hall's rise in the Big East and tournament chances. Also Rutgers has a new look with late season additions. Is it too late? Listen up!By More Sports Now
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John and Steve discuss Rutgers improbable revival on the road and Seton Hall is back in action after a long rest.By More Sports Now
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Rutgers implodes at home and now fights to stay out of the Big 10 basement. Seton Hall rights the ships in Chicago to remain in the top half of the Big East.By More Sports Now
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133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
58:15
58:15
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Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…
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The Differences Between Alzheimer's & Dementia with Dr. Nathaniel Chin
42:02
42:02
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Mike interviews Dr. Nathanial Chin on the main differences between Alzheimer's & Dementia. Dr. Nathaniel Chin is the host of Dementia Matters. He is a geriatrician, memory clinic doctor, and medical director for the Wisconsin Alzheimer's Disease Research Center. His father's diagnosis of early onset Alzheimer’s disease inspired him to pursue a care…
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Rutgers gets a long needed break ahead of their showdown with Purdue at JMA. Seton Hall drops their last two and goes on the road where things won't get any easier. Also we update the other Jersey college teams! Listen up!By More Sports Now
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132: Feel better about marketing™ with Call to Action® [TRAILER]
1:24
1:24
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…
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John and Steve talk Jersey Hoops! Rutgers with a huge comeback at home vs Nebraska perks up the fanbase while Seton Hall continues their impressive run.By More Sports Now
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131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.
1:15:45
1:15:45
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This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…
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Matt and Steve discuss The rise of the Pirates who are in first place in the Big East. Plus Rutgers stops the bleeding with a much needed home win against Indiana.By More Sports Now
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Steve and John talk local Jersey Basketball as Rutgers and Seton hall begin conference play. Listen up!By More Sports Now
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130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.
51:37
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This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…
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1
Specific Spine : A Doctor's Guide to a Healthy Back
1:12:29
1:12:29
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Mike interviews Lysander Jim MD about his book Specific Spine. Learn expert insights about the fundamental cause of most back pain. Navigate the complex decision of whether surgery is the right path for you. Master posture and movement techniques to nurture your spine back to health.Specific Spine Book: https://amzn.to/41E0L6t Dr. Jim's Website: ht…
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Matt and Steve discuss the state of Seton Hall and Rutgers as conference play begins. Hours later Seton Hall stuns #5 UConn at the Rock!By More Sports Now
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1
Overcoming Vertigo with Dr. Madison Oak
1:00:30
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Mike interviews Dr. Madison Oak DPT about vertigo signs, symptoms, and treatment options.Madison graduated with a Doctor of Physical Therapy from the University of Wisconsin – Madison quickly realized she was fascinated with the vestibular system. Dr. Oak has a Certificate of Competency in Vestibular Rehabilitation, and consistently keep herself up…
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129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School
58:24
58:24
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This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…
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A nice week for Rutgers! Top Jersey recruit, Dylan harper commits to the program and they out last Seton Hall in the Garden State Hardwood Classic. We breakdown the big game and discuss the road ahead.By More Sports Now
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We discuss the match up in the Bronx with the Hurricanes. Who's in, who's out and who has the edge. We also have a look the CFP and other key match ups. Listen Up!By More Sports Now
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A new season starts. Rutgers and Seton Hall clash in the Garden State Hardwood Classic at the Rock. John and Steve discuss the new look of both programs ahead of the annual Jersey battle.By More Sports Now
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128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks
49:18
49:18
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This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…
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Ben Patrick's Knees Over Toes Tips for Seniors
44:40
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Mike interviews Ben Patrick (Knees Over Toes Guy) about what exercises he has his mother perform at 69 years old to stay mobile and strong.Ben Patrick, known as the "Knees Over Toes Guy," is a fitness expert recognized for his unconventional approach to knee health and athleticism. His training methods involve exercises where the knees move past th…
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RU Review - Episode #13 - Regular Season End
21:45
21:45
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Despite a tough season ending loss Rutgers will go to a bowl!Matt and Steve talk about the struggles with Maryland and the progress of the program. Listen up!By More Sports Now
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We discuss another second half struggle against Penn State. Rutgers now needs to regroup at home and figure out a way to stay competitive with Maryland.By More Sports Now
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127: The current state of creativity in advertising with Alex Jenkins, Contagious
54:14
54:14
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This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one…
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Mike interviews Brian Bradley about the Egoscue Method. Starting today, you don’t have to live in pain. That is the revolutionary message of the Egoscue Method, a breakthrough system for eliminating musculoskeletal pain without drugs, surgery, or expensive physical therapy. Developed by Pete Egoscue, an internationally renowned physiologist and inj…
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Back Pain, Surgery & Recovery with Joel Proskewitz
1:01:16
1:01:16
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Mike interviews Joel Proskewitz about Back Pain, the spine surgeries he's had as well as the rehab process. Joel's Website Links:PerformanceRx Website: www.performancerx.co.ukBackfitpro Website: www.backfitpro.comThe SpineXchange Website: www.thespinexchange.comSpineXchange YouTube: https://youtube.com/@thespinexchange8993?feature=shared Mr. Proske…
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Rutgers comes up short at home to Ohio State but finally shows some grit against the Buckeyes. Can they get that 7th win on the road in Iowa? Listen Up!By More Sports Now
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126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin
1:08:45
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This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to…
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Bob and Steve discuss Rutgers earning bowl eligibility and if this the year they give the Buckeyes a game. Listen up!By More Sports Now
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