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The HQ

CHA Learning

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Welcome to The HQ, CHA Learning’s/HealthCareCAN’s podcast series where we explore and discuss the topics relevant to healthcare today. The HQ focuses on the people that make up and lead our complex, adaptive system of healthcare. The HQ is your trusted headquarters as, together, we engage with thought-leaders to learn and understand what matters most to those that lead our health workforce.
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Ever wondered how to turn a passion into a thriving seven-figure business? Laura Smith, host of Get Profitable HQ, spills the secrets that helped her overcome shyness and build a successful online business for over a decade. Running a business while juggling family, travel, and a chronic illness is no walk in the park. She gets real about the struggles entrepreneurs face and shares strategies to help you balance life and business. Discover the behind-the-scenes truths that will resonate with ...
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A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro ...
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Tune in to John-Paul Iwuoha's unique podcast for practical tips, advice, and insights that'll improve your chances of starting, growing, or turning around your business. If you're an African entrepreneur, or you do (or plan to do) business in Africa, you'll love how John-Paul thinks and talks about strategy, exploiting business ideas and opportunities, market entry, sales and customer acquisition, growth, expansion, raising capital and funding, developing strong business systems, leadership, ...
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Welcome to Retail Leadership with Steve Worthy, the podcast dedicated to helping retail leaders advance their careers, improve their communication, and understand their corporate culture. Our goal is to bring unique value to each leader by providing solution and execution-oriented content that goes beyond your corporate training and development manual. Each episode is loaded with practical tips and insights that resonate with retail leaders all over the world. With over 25 years of retail le ...
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Ever find it hard to really take time off as a business owner? How much time off should you really be taking? And how do you make that happen? There’s no doubt that taking a break from your business can be hard when you’re the one responsible for the whole thing! In this episode, Laura shares tips on how to take breaks and manage time off effective…
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Overthinking which tools to use in your business? You may be surprised to hear that tools actually aren't the end-all be-all for your success. This episode tackles a common pitfall many entrepreneurs face: the obsession with choosing the right tools for their business. Just like a good camera doesn't guarantee a good photo, fancy software won't ens…
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Did you know that healthcare is one of the largest contributors to pollution, waste, emissions, and overall environmental harm? As such, The HQ podcast is starting a series to examine and discuss this in more detail. In this first episode, we explore the concept of planetary health, an area of growing importance around the world and within the heal…
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In the last episode, Laura discussed reasons why you should host a virtual summit. This week, she is sharing 12 tips for actually making your virtual summit a success. Learn why removing speaker requirements and prioritizing a win-win-win approach for customers, speakers, and hosts can elevate your summit game. Plus, Laura lets you in on the superp…
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Laura dives into the nitty-gritty of hosting virtual summits. She explains what they are and how they work, bringing together online experts to speak for free while offering attendees a paid option for lifetime access with awesome bonuses. Laura shares her personal experiences, including the amazing growth and success of her own summits, and gives …
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Hear Laura’s strategies that led to the recent successful launch of the Organized Life Toolkit. After facing challenges in previous launches, this one finally took off - all it took were a few smart tweaks! By implementing things like extending the pre-launch runway, focusing on content creation, and refining the marketing angle, Laura was able to …
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Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-maker…
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“I don’t love social media - Do I have to do it in order to have a successful business?” Get ready to solve the mystery behind growing an audience without being totally glued to social media! Learn why selling your products and nurturing your followers are crucial, along with exploring various strategies for attracting and engaging with an audience…
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Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: Are we better off at work now than before the pandemic? What is workplace wellbeing? How can we master it as employers and managers? I take a closer look at how workplaces are changing for the better and some of the innova…
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With over ten years of entrepreneurship under her belt, Laura knows a thing or two about what to look for when investing in an online course, membership or mastermind! She has purchased many learning investments over the years, and in this episode she is sharing the top six that stand out as her favorites. Get details about each course, why they st…
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Burnout is a widespread system issue that significantly impacts healthcare professionals today. The consequences are far-reaching, contributing to a healthcare system in crisis as professionals leave their jobs or struggle to continue in increasingly overwhelming conditions. How can we address this pervasive issue? What is getting in our way? Is it…
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Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. It’s becoming mor…
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This week, Laura is answering one question she gets asked often - If you have a lot of multiple offers and products to sell to your audience, how do you organize and present those? With over 200 products herself, Laura shares her own strategies for managing a large number of low-ticket products and offers, which are all around the same tier. She ex…
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Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of influencer marketing in 2024. But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did you know that there are laws in some Euro…
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Hello and welcome to Episode 100 of the Public Sector Marketing Show! It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems. We dive into all things public …
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Attending a mastermind event is like stepping into a whole new world of possibilities! In this episode, Laura shares her takeaways from a recent mastermind she attended called Digital Insiders. She discusses the format of the event, the benefits of stepping out of daily life for a few days, and her realization that she is on the right track in her …
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Recurring revenue sounds like magic, right? The idea that you only have to market to someone once and they will continue to pay you month after month. Pretty fantastic! However, the reality is that you still need to market to your members and keep them engaged in order to retain them. In this episode, Laura shares her experiences and lessons learne…
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Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying influencers to create and brands paying i…
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Welcome to Part 2 of a highly requested topic - creating physical products! In this episode, Laura shares her experience with the manufacturing and fulfillment process of creating physical products, specifically day-planners. She discusses the decision to manufacture overseas, the challenges of finding a factory in the US, and the process of workin…
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Welcome to a special milestone episode of The HQ Podcast! And what better way to celebrate our 50th episode than with another inspiring and critically important conversation. Today, we dive into a topic that's rapidly reshaping all parts of our lives, including the future of healthcare: artificial intelligence (AI). Dale’s conversation with Dr. Muh…
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Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. The combination of the Internet, social media, generative AI give those with malicious inten…
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Thinking about adding physical products to your business? Don't be intimidated! In this episode, Laura shares all the fun ways you can sell physical products, whether on their own or to enhance digital products with a physical component. She gets real about the pros and cons of venturing into selling physical products and emphasizes the importance …
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Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. This disruption is being further affected by economic cr…
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Time management is a common challenge for entrepreneurs, but it's not impossible to find a balance! In this episode, Laura spills the beans on her top tricks for keeping up with everything (her business, personal life, and managing a chronic illness) without missing a beat. Learn about the importance of operating in your zone of genius, protecting …
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Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changin…
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Running a multi seven-figure business may seem glamorous from the outside, but behind the scenes, entrepreneurs often face moments of doubt, insecurity, and the overwhelming desire to shut it all down. In this episode, Laura shares a vulnerable experience that she recently went through, triggering feelings of self-doubt and imposter syndrome. As en…
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In episode 49 of The HQ Podcast, Dr. Allen Power, Schlegel Chair in Aging and Dementia Innovation at the Schlegel—University of Waterloo Research Institute for Aging in Ontario and keynote speaker at the upcoming Walk With Me 2024 conference, joins us to explore the relationship between leadership, culture change, and organizational transformation …
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Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in pub…
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Have you ever read a book that changed your life? For Laura, one book (surprisingly, not business related!) gave her the courage to start her own business. In this episode, she shares how she overcame her shyness and fear to pursue her entrepreneurial dreams. Learn about the concept of deliberate practice and putting in the hours to become an exper…
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Behind every successful business, there are sure to be some failures and flops. Get a behind-the-scenes look at Laura’s most recent product launch, which she deems her biggest failure in a long time. Despite setting a goal of $60,000 in revenue, the launch only generated $22,864. This episode uncovers the details of the launch, including the produc…
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In this thought-provoking episode of The HQ podcast, we dive into one of the critical topics surrounding the future of healthcare delivery and a key solution out of the health human resource (HHR) crisis healthcare is facing today. With a special focus on the concepts of models of care and scope of practice, we explore the challenges and practical …
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In today's episode, titled "HQ vs. Store: Bridging the Divide," we finish our two-part series - Everything Works at HQ! What can HQ learn from stores? Why is developing a common language between HQ and stores crucial for successful communication and relationship-building? What strategies can stores implement to better listen and execute the corpora…
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Curious whether you will have a better ROI selling high ticket vs low ticket items? The good news is that either option has the potential to make a lot of profit! It’s up to you to decide which is better for your business. With a lot of experience generating multi-seven figures selling low ticket items in her business, Laura challenges the notion t…
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US vs THEM! This battle in retail has been in existence since Retail began. US - Stores vs THEM - Home Office. Why can’t they see eye to eye? What has hindered these two teams from establishing a mutually beneficial and successful relationship? This two-part series - Everything Works at HQ. Part one titled “What HQ can learn from Stores”, is a cand…
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Feeling burned out in your business? You’re not alone! The constant pressure to succeed, the never-ending work hours, and the blending of personal and business life can all contribute to feelings of exhaustion and overwhelm. In this episode, Laura shares her thoughts on the increasing number of people who have been quitting their businesses. She al…
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Are you maximizing the potential of your email list? Tune in to learn how to build a healthy and engaged list that generates the results you’re looking for! In this episode, Laura reveals her secret to getting over 6,000 replies to one email (yes, ONE!). She shares her personal success stories, including generating $24,388 in revenue from a flash s…
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In episode 47 of The HQ podcast we discuss the fundamental role Canadian health research plays not only in uncovering game-changing new discoveries, but also in improving healthcare and health systems around the world. From the discovery of insulin in 1921 to directing decades of scientific research that led to the development of messenger RNA (mRN…
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Pick up your book: The Retail Leader's Roadmap! HERE! What's up, my friend? You're in for a real treat with this episode featuring Brian. We're going deep into the nitty gritty details of his proven blueprint for accelerating your career growth as a retail leader. Right off the bat, Brian opens up about the profound influence his father had on inst…
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In the previous episode of Get Profitable HQ, Laura discussed the top five financial mistakes that every entrepreneur makes. If you’ve made one or more of those mistakes in your business, don’t sweat it! You’re not alone! In this episode, Laura breaks down the financial basics that every online business owner needs to understand. Learn the top 3 fi…
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Are you an online business entrepreneur looking to get a better handle on your finances? Laura breaks down the five significant financial mistakes that entrepreneurs often make. From ignoring numbers to misunderstandings about tax deductions, this episode covers it all! Learn practical solutions to avoid these pitfalls, the importance of understand…
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Meet Kimberly Lee Minor, a dynamic force in retail leadership with over 25 years of industry experience. She's held pivotal roles in renowned organizations like Footlocker Global, London Fog, and Bath & Body Works. Currently serving as CEO of Bumbershoot, LLC, Kimberly's expertise lies in providing cultural and market insights for inclusive, equita…
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In episode 46 of The HQ podcast, we're exploring a topic at the heart of our health and well-being: Nutrition. With March marking National Nutrition Month, we're taking a closer look at the complexities surrounding nutrition and its profound impact on our health, especially as we age. Joining us once again is Professor Heather Keller, the Schlegel …
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Curious about how different sales strategies can impact your business? Dive into the launch breakdown of the recent Fall Back in Love with Your Home sale and learn strategies that could apply to your own business! Laura discusses the structure of the sale, the products that were on sale each day, and the results achieved. She also shares mistakes a…
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Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish v…
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Are you struggling with setbacks in your business journey? Navigating the rollercoaster of entrepreneurship often involves many failures. But what if these failures could be reframed as invaluable lessons, propelling you closer to success? In this episode, Laura gets real and shares her three biggest failures from the past decade in business. Learn…
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Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up …
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COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts. But what came out of the conference was another urgent…
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Have you ever taken a course that didn't live up to the hype? In this episode, Laura shares the factors that determine whether a course or learning experience is actually worth your investment. She emphasizes that the outcome of a course may not directly correlate with its quality, as even a mediocre course can provide valuable insights and lead to…
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In this thought-provoking episode of The HQ, we explore several different dimensions of aging and the innovations in seniors’ and long-term care and what it means to age well in Canada. For this conversation, we are joined by Zannat Reza, Director of the Future of Aging social impact team at SE Health, co-lead of the COURAGE: Action for Better Agin…
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Who says you can't be the hero in your own retail leadership journey? I remember the days of feeling overlooked in the bustling world of retail, unsure how to break through the noise. Now, as your guide, I'll take you through the valleys and peaks of leadership in the retail space. This heartfelt session is designed to acknowledge your fears and as…
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