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The Agile Brand with Greg Kihlström®


1 #669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52
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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Product Management Meets Pop Culture
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Content provided by Christopher Cummings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Cummings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building better product managers through comics, movies, and other pop culture ephemera.
…
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12 episodes
Mark all (un)played …
Manage series 1073294
Content provided by Christopher Cummings. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Christopher Cummings or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Building better product managers through comics, movies, and other pop culture ephemera.
…
continue reading
12 episodes
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Product Management Meets Pop Culture

1 Interview With Product Executive, Jeremy Horn 19:31
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This time on Product Management Meets Pop Culture – The Podcast We interview Jeremy Horn The post Interview With Product Executive, Jeremy Horn first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Who Makes The Better PM: Luke Skywalker or Kylo Ren? 9:17
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This time, we review Star Wars: The Last Jedi and look at who makes the better Product Manager: Kylo Ren or Luke Skywalker. The answer may surprise you. And we'll do it all in 10 minutes or less. The post Who Makes The Better PM: Luke Skywalker or Kylo Ren? first appeared on Product Management Meets Pop Culture .…
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #10 9:37
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Public speaking advice culled from the horror parody film STAN HELSING. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #10 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #9 9:28
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RESIDENT EVIL: AFTERLIFE 3D, the cultural importance of zombies, and the three-letter question that will help Product Managers achieve clarity. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #9 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #8 8:17
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This time: We review DURARARA, explore Crunchyroll, and hear Dan Ariely talk about the psychological The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #8 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #7 7:51
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IRON MAN 2; and the similarities between Tony Stark, Frank Perdue, and you. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #7 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #6 7:43
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PLASTIC BEACH; and how a product manager could help Gorillaz think through their next album. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #6 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #5 11:40
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FREAKS; what Facebook and Google really think about your privacy; a product manager’s role in online privacy matters. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #5 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #4 8:26
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Special Valentine’s Day show: PLANET HULK; Frisbees; emotional value propositions in b2b; poetry. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #4 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #3 9:54
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The Xbox Live Arcade game SHADOW COMPLEX; the new book WIRED TO CARE: how customer empathy can help drive your business forward. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #3 first appeared on Product Management Meets Pop Culture .
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #2 10:03
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This episode: We review the new supernatural thriller Legion; explore Minimum Viable Products; and discuss a new strategy for developing Hollywood blockbusters. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #2 first appeared on Product Management Meets Pop Culture .…
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Product Management Meets Pop Culture

1 Product Management Meets Pop Culture: The Podcast – Season One – Episode #1 9:49
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Debut! Companion piece to the world-famous Product Management Meets Pop Culture blog. The post Product Management Meets Pop Culture: The Podcast – Season One – Episode #1 first appeared on Product Management Meets Pop Culture .
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