61. How to position your pricing so you can charge more (with Samantha Anderl and Andrea Wildt)

15 Minute Freelancer

How to position yourself in the market and set your rates can be one of the biggest challenges as a freelancer. If you can't describe your services, process and value in a way that resonates with clients, you'll struggle to charge the rates you'd like.

Maybe you know you're undercharging, or you want to move away from using an hourly rate that you KNOW isn't working for you, but you just aren’t sure how to sell your new pricing to your clients.

In this episode, I chat to Samantha Anderl and Andrea Wildt, who are the founders of Harlow. Harlow is an all-in-one freelancing tool to provide the resources, templates and workflows that you need to run a thriving freelance business.

In our conversation, we cover:

• The pitfalls freelancers can fall into with pricing
• How to demonstrate the value you bring to a client
• Why you should set project rates than an hourly rate
• When you should (and shouldn’t) compare your rates to other freelancers
• How consistent messaging and a compelling story can help you charge more.

Resources on pricing:

https://meetharlow.com/guides/freelancer101/how-to-figure-out-your-pricing/
https://meetharlow.com/blog/when-to-raise-your-freelance-rates/
https://meetharlow.com/blog/how-to-discuss-freelancer-fees-with-your-clients/

Say hi to Samantha and Andrea:

Harlow: meetharlow.com

Twitter: @MeetHarlow
LinkedIn: Harlow
Instagram: @meetharlow
Facebook: MeetHarlow
TikTok: @meetharlow

Samantha’s Twitter: @SamanthaAnderl
Andrea’s Twitter: @thelittlestflea

Say hi to Louise:

Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

LinkedIn: Louise Shanahan
Twitter: @LouiseShanahan_
Website: thecopyprescription.com

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