Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Louise Shanahan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louise Shanahan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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82. Choosing – and changing – your niche (with Tom Garfield)
Manage episode 345475401 series 2860147
Content provided by Louise Shanahan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louise Shanahan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you have a niche or specialism as a freelancer?
Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?
People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.
And crucially, that decision isn't irreversible.
In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.
We talk about:
- Different ways to specialise and make yourself stand out
- Transitioning from one specialism to another
- Is it better to niche by service or industry?
- Pros and cons of niching
- How to figure out your "natural niche"
- Why "affinity positioning" might be an effective new approach to niching
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
Mentioned in the episode:
Episode 77 - Don't be afraid to change your business (with Heather Pownall)
Episode 56 - Dave Harland: how to stand out on LinkedIn
Episode 56 - Dave Harland: how to stand out on LinkedIn
Say hi to Tom
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Leave me a voice note on memo.fm/15/
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
93 episodes
Share
Manage episode 345475401 series 2860147
Content provided by Louise Shanahan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Louise Shanahan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Do you have a niche or specialism as a freelancer?
Choosing a niche can be a powerful way to use your expertise to stand out, attract clients and charge more – but what if you want to change your mind?
People have big opinions on this topic, but the truth is you can run a perfectly successful business whether you decide to niche or not.
And crucially, that decision isn't irreversible.
In this episode, I'm joined by website consultant Tom Garfield to hear about his experience of choosing (and changing) his business niche.
We talk about:
- Different ways to specialise and make yourself stand out
- Transitioning from one specialism to another
- Is it better to niche by service or industry?
- Pros and cons of niching
- How to figure out your "natural niche"
- Why "affinity positioning" might be an effective new approach to niching
Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.com
Mentioned in the episode:
Episode 77 - Don't be afraid to change your business (with Heather Pownall)
Episode 56 - Dave Harland: how to stand out on LinkedIn
Episode 56 - Dave Harland: how to stand out on LinkedIn
Say hi to Tom
Say hi to Louise:
Louise Shanahan is a freelance health and medical copywriter and a big fan of finding your freelance niche. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.
Leave me a voice note on memo.fm/15/
Support the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.
93 episodes
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Similar to 15 Minute Freelancer
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books.
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continue reading
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