Bike Talk podcast

#Fitness #BikeTalk #Stephen Box

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

Bike Talk

Series home•Feed

We are a bike advocacy and culture podcast based in Los Angeles, Ca.

606 episodes

Bike Talk

24 subscribers

updated 7 days ago

Series home•Feed

We are a bike advocacy and culture podcast based in Los Angeles, Ca.

606 episodes

#Fitness #BikeTalk #Stephen Box

All episodes

1
#2512 - Strong Towns and Fault Lines 57:59

7 days ago57:59

57:59

Tesla’s polluting plants, Musk’s racist genealogy and the #Teslatakedown (1:53). Our new regime is anti-active transportation, so we check in with Strong Towns founder Charles Marohn for what we can do locally to make towns more bikeable and livable (7:17). Rochester University Campus Times writers Teddy Almond and Maya Brosnick debate NYC's congestion pricing (30:28). Robert Zaichkowski’s Bike Thought (54:17).…

1
#2511 No Autocracy, yes BRT & Bike Share 59:16

14 days ago59:16

59:16

Ontario's reactionary re-elected Premier, Doug Ford, aims to rip out Toronto's bike lanes despite his own experts' testimony that they work. Our correspondent Madeleine Bonsma-Fisher on the view from Toronto (2:31). The US DOT halts all active transportation funding that might reduce emissions or improve accessibility. James Pocrass, Los Angeles Bike Lawyer, gives his view (9:31). News: "Congestion Pricing is Dead...Long Live the King," declared trump's X post, referring to himself... But congestion pricing lives. Honolulu's speed cams work-too well? (14:03) Why Buying a Bike Helmet Online Could Be Dangerous, with Consumer Reports writer Kevin Loria (16:57). Global Tesla Takedown and Trump's Tesla commercial at the White House (23:28). Our favorite study finds "shifting from a long commute to a short walk would make a single person as happy as if he or she had found a new love” (25:08). Omaha's bike share is accessible by library card, among other great features in this talk with Benny Foltz, Executive Director of the Roam Share bike share systems in Nebraska (26:20). How We Can Build a Rapid Transit Network Overnight Everywhere-Taylor and Lindsay talk with "Transit Guy" Hayden Clarkin (40:07).…

1
#2510 Bike as Sport or Culture War Flashpoint 53:30

21 days ago53:30

53:30

Taylor's day of service fixing bikes and teaching kids how to ride safely with Brett Atencio-Thomas, Active Costa Mesa, California's Transportation Coordinator. Brett tells about the Three Pronged approach to making a 21st century city (0:38). On February 25th, a group of cyclists in Boyle Heights were handing out "Know Your Rights" cards with information on what to do if approached by ICE. They were struck by a hit-and-run driver in a Kia sedan with the license plate 8GAN606, and the driver is still at large. Amari and Deity talk about what it was like (5:02) More bike news, including studies that show being stuck in traffic makes drivers eat more fast food, and San Francisco slow streets reduce injuries 61%. Powered by bikinginla.com (10:31). An Ecargobike library in Minneapolis is the brainchild of Our Streets Minneapolis Board President Laura Groenjes Mitchell (16:20). Cyclocross explained by Mike Wissel of the B2C2 Massachusetts racing community (22:51). The upcoming bike racing season previewed by Dane Cash of Escapecollective.com (33:47).…

1
Bike Talk #2509 - The Firecracker, a Vigil, an Icon, and Two Directors 1:20:54

28 days ago1:20:54

1:20:54

LA Locals Taylor & Don saw the city like tourists on an Ebike Tour of Hollywood (0:22). Bike Director Kevin Wong on Chinatown's March 8-9 Firecracker Ride, the largest Lunar New Year Run, Walk, Cycling, and Dog Walk event in the US (4:59). Bike Indianapolis Advocacy Committee Chair Jakob Morales on the recent vigil and ghost bike placement for Dillan Lee Rogers (10:41). Jacquie Phelan, veteran mountain bike racer and way paver for women racers, reminisces about her glory days with original Bike Talk co-host Jim Cadenhead (19:44). Founding Directors Brendt Barbur of the Bicycle Film Festival and Josh Paget of the Better Cities Film Festival talk bikes and movies with Taylor (28:40). The free 'Love to Ride' app lets users give feedback on how safe and comfortable they feel when riding their bikes on different streets, and shares that data with cities to promote bike commuting. With CEO Thomas Stokell (47:15). Stacey's Bike Thought (53:44) Part II of the interview with Jacquie Phelan (57:59).…

1
Bike Talk 2508 - Freedom to Bike 58:09

5 weeks ago58:09

58:09

Taylor’s science-backed brush with car-induced unhappiness (0:22) New York City congestion pricing will resist Trump’s attempts to kill it, predicts NYC Transportation Alternatives Communications Director, Alexa Sledge (3:25). Maybe the NYC toll program would fare better if we labelled them “Congestion tariffs,” suggests Listener Rick Bosacker (10:35). Congestion Pricing, climate change, and the dire situation in federal funding, a bike advocacy roundtable with Cynthia Rose, President of Santa Monica Spoke and Board Member of Calbike, Eli Kaufman, Executive Director of Bike LA, Kendra Ramsey, E.D. of CalBike, Galen Mook, E.D. of MassBike, Todd Scott, E.D. of Detroit Greenways Coalition, Justin Hu-Nguyen, Co-Executive Director of Mobility Justice at Bike East Bay, Dave Snyder, Senior Director for Infrastructure and Matt Moore, General and Policy Counsel for People For Bikes (14:47).…

1
Bike Talk #2507 - Cars make us unhappy 1:04:13

6 weeks ago1:04:13

1:04:13

On vacation in Fraser, CO, "the ice box of America," self-proclaimed "single track capital of the world," Taylor talks track with Ben Quinn, owner of Ice Box Mountain Sports (2:08). Our friend, Los Angeles bike advocate, cyclocross racer, and survivor of the Eaton fire, Dorothy Wong, on rebuilding Los Angeles (5:23). A California court's ruling that recreational cyclists can't sue the city when injured on city streets makes no sense, according to bike lawyer James Pocrass, and be careful when you sign a waiver (17:19). Car dependence makes people unsatisfied with life, according to a study in Travel Behaviour and Society. Taylor talks with study author Rababe Saadaoui (28:10). Micromobility NYC, a Reddit group, organized protests which, with others, built pressure to "un-pause" NYC congestion pricing. Nicholas talks to the Reddit group's moderator, Miser, in the weeks before Trump declared he'd undo the policy (45:18).…

1
Bike Talk #2506 - Donald Shoup, Parking Reformer; 15 minute cities; bike books & movies 1:01:29

7 weeks ago1:01:29

1:01:29

Donald Shoup, author of "The High Cost of Free Parking," has died. Tony Jordan, President of the Parking Reform Network, talks about Shoup's decades of teaching, writing, and speaking on reversing subsidized free car storage (1:16). Find our interviews with the Professor of Parking by searching "Shoup" at biketalk.org. CalBike Joins Amicus Brief in Safe Streets Accountability Case after lower courts categorized bike riders as “recreational” street users who venture onto public streets at their own risk. Kendra Ramsey, Executive Director of the California Bicycle Coalition, lays out how sweeping the implications could be for California's riders (11:00). The man who coined the famous term "15 Minute Cities" and was central to Paris' bike revolution, Carlos Moreno (19:49). Reviews by Elly Blue, author of Bikenomics and editor of Portland's Microcosm Publishing: Marshall Taylor's autobiography, Romantasy "The Ministry of Time," and the anime film Suzume (41:18). Buy the books Elly reviewed at Bike.org's Bookshop. Eric Dunn, Director of the Wild and Scenic film festival, on bike-related offerings in this year's lineup (47:07). Detroit's Bike The Blizzard rides this month with Back Alley Bikes. Justin and Reo Ramsey relate (54:54). Stacey's Bike Thought (57:07).…

1
Bike Talk 2505 - Bikes for kids in LA and Florida, Black Girls Do Bike, and ebikes over 60 1:00:10

8 weeks ago1:00:10

1:00:10

Taylor almost gets killed, and Stacey does get hit (1:14). Taylor fixes up bikes for fire victims in Los Angeles with Jim Shanman and Walk n Rollers (5:10). News, powered by Ted Rogers' Bikinginla.com (9:41): Waymo reports AVs are safer than human drivers. Bike theft increased 15% last year The League of American Bicyclists is out with their latest list of the country’s most Bicycle Friendly Communities A new report says California is the most car dependent state A new study shows bicycling has a $1.4 billion impact on the state of Iowa alone The San Antonio, TX. City Council just approved a big new bike plan NPR reports A Florida hospital gave bikes to kids because buses don't serve students within 2 miles of school. Taylor, Nick, Lindsay and Stacey discuss whether that's a good idea (15:22). Kelly Morphy, executive Director of the Florida Bicycle Association (17:51). Los Angeles Black Girls Do Bike member Enjoleah Daye (23:05). John Gibalisco: Pedadling Past 60; riding ebikes flattens hills (36:39). Fair weather riders Jake and Toni confess they bike less in winter (51:59). Editor of Streetsblog NYC Gersh Kuntzman's Bike Thought (57:12).…

1
Bike Talk 2504 - Conservative values support biking. NYCongestion pricing. Bike lanes = car infrastructure 57:59

9 weeks ago57:59

57:59

Bike Lawyer James Pocrass on what it's like to bike in Los Angeles with the fires still burning, avoiding scams, and wearing masks (0:47). With fewer cars and fewer injuries, the congestion pricing zone in NYC is like Sunday all week, according to StreetsblogNYC Editor Gersh Kuntzman (6:39). News: bike crashes are reduced at intersections with Stop-as-yield laws, the National Highway Traffic Safety Administration finds (14:27). Listener Rick Bosacker writes & asks for a Bike Talk on how “cycling aligns quite well with many conservative values and strategies." Cohosts Nick, Lindsay, Taylor and Stacey discuss (16:35). Understanding car infrastructure with Hayden Clarkin, the "Transit Guy" (23:28). Detroit's Slow Roll is a fun, respectful way to learn about the city and enjoy community. Reo Ramsey talks with Slow Roll leader and manager of Trek Detroit, Jason Hall (45:03). Caron Whitaker, Deputy Executive Director of League of American Bicyclists, shares a Bike Thought (53:35).…

1
Bike Talk - Bike Touring, Motornormativity, and Treating the Public Health Crisis of Oversized SUVs 58:09

10 weeks ago58:09

58:09

Cohosts Taylor, Nick, Lindsay and Stacey ponder possible effects of the new administration on bikes, cars, and infrastructure (0:57). Listener Email: Reese Bastion writes about motonormativity, the acceptance of public hazards from cars where similar hazards like smoking wouldn't be tolerated. This sparks a discussion about how the framework that led to smoking in public being banned could apply to oversized SUVs (4:52). Listener bike tours: Rick Bosacker, M.D., of New Zealand calls from a cruise ship toward the end of a family bike tour of the world's great and not-so-great bike cities (18:41). Brett McGraw, from Minneapolis, tours car-centric Los Angeles by bikeshare and transit (27:43). The "Listening Tour" of Andrew Mohama, who biked home to Chicago from San Francisco, listening to people's loneliness along the way (38:03). Bike Thought by Kendra Ramsey, Executive Director of the California Bicycle Coalition (54:37).…

1
Bike Talk - An LA Story-The Fires, Dorothy, The Bike Oven, and Hollywood 1:00:18

11 weeks ago1:00:18

1:00:18

Altadena Town Councilmember, Bike Educator/activist, cyclocross champion and race organizer Dorothy Wong lost her house in the fires, along with all her bikes. She reflects with Culver City Councilmember Bubba Fish-also a bike activist (1:39). The Bike Oven of Highland Park, long a community hub for DIY bike repair, has become an emergency aid distribution center. Volunteer Joe Borfo talks to us about their operation (40:57). News: Entitled driver rages against kids on bikes. Then, the kids rage on his Mercedes (46:50). Is the image of bike riding versus driving changing in movies? The topic was recently discussed on the Nobody Drives in LA podcast (50:20).…

1
Bike Talk - Costa Rica, Congestion Pricing NYC, and Biking with Disability 59:30

12 weeks ago59:30

59:30

In honor of the New Year, Nick shares his mission statement for Bike Talk, and compares his acting career with Taylor's (0:35). Taylor interviews a Costa Rican mountain biker on his recent trip to Costa Rica (4:15)... and shares his mission statement for Bike Talk (8:30). News: On Day 1 of Congestion Pricing in NYC, Transportation Alternatives Communications Director Alexa Sledge shares her observations (9:38). A new California law defines "e-bike" (17:26). Studies: Listener "Big E" emails Bike Talk about his bike, or "errand machine," and links to a study showing 52% of trips in the US are less than 3 miles (18:20). Another study shows that relying on a car for more than 50% of the time out of the house results in a decrease in life satisfaction (20:01). A United Kingdom charity, Wheels for Wellbeing, helps people who are disabled get on and enjoy riding bikes of all shapes and sizes. With Dr. Kay Inckle, Campaigns and Policy Manager (22:08). Blind Tandem Bicycling With Frank Nemiroff and Sonya Chapnick (40:05). Stacey's Bike Thought (55:37).…

1
Bike Talk - Bike Grid nation repost 58:47

13 weeks ago58:47

58:47

Midnight Rida/Bike Oven volunteer Joe Borfo lends Bike Talk his tandem for a new logo(0:26). News: Bill 212 passes, allowing Ontario Premier Doug Ford to proceed with removing Toronto's popular bike lanes despite data that shows they're successful. Congestion pricing starts in NYC (4:57). A Winnipeg rider, Patty Wiens, responds to Taylor’s LA-centric comments about winter riding “on a trainer in the basement” back east (6:39). Why Are American Drivers so Deadly? NY Times writer Matthew Shaer unpacks his article with Taylor (9:58). How we move forward to create sustainable cities with networks of protected bike lanes, or bike grids. With Gil Peñalosa, founder of 8-80 Cities (29:40). Stacey’s Bike Thought (56:11).…

1
Bike Talk - Bike Love (repost) 58:10

14 weeks ago58:10

58:10

National Bike News: car related crime, TAP funding, and the EXPLORE act passage. Studies: E-bikes and scooters displace 4x as much demand for oil as all of the EVs in the world, and vehicles with higher, more vertical front ends pose greater risk to pedestrians (6:23). What to do in a bike crash, with LA Personal Injury Attorney Jim Pocrass (9:32). Livable Communities: bikes, transit, and housing. Liveable Communities Initiative founder Lindsay Sturman and Taylor Nichols (15:48). “Hating Bike Lanes is not a Winning Strategy,” writes Massachusetts Streetsblogger Christian MilNeil of fall elections in Massachusetts (41:23). Stacey's Bike Thought (55:45). Originally posted December 5, 2023…

1
Bike Talk - Ebike Police State in NYC; The Road Widening Fallacy, Kids on Bikes Protest in Amsterdam 1:00:14

15 weeks ago1:00:14