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1 Battle Camp S1: Reality Rivalries with Dana Moon & QT 1:00:36
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Winning With Shopify
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Content provided by Winning With Shopify. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Winning With Shopify or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
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Content provided by Winning With Shopify. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Winning With Shopify or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
313 episodes
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1 6 Months of Shopify Wins (While Nick’s on Baby Break)! 28:44
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Play Later Play Later Lists Like LikedThis week, we're mixing things up! Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months. Chapters: 0:00 Introduction 0:52 Simple Tweaks To 2X Your Shopify Sales Fast! 7:48 Increase Your Revenue 108% 14:13 Influencer Gifting - The Low Cost Strategy 20:54 Blueprint to Ecom Growth in 2025 23:10 Gaining 500,000 Followers Without Ads! We hope you enjoy! Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Support the show…
1 99% of Visitors Don’t Buy… Here’s How To Change That! 28:13
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Play Later Play Later Lists Like LikedIn this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways. We uncover five powerful conversion rate tips that can make an immediate impact on your results! Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away. Let’s get optimising! Want to work with Nick? Get in touch here - https://spec.digital/contact Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Key Takeaways: 0:00 Introduction & The Growth Hub 3:48 How To Improve Your Conversion Rate 5:23 Conversion Rate Tip #1 9:07 Conversion Rate Tip #2 12:46 Conversion Rate Tip #3 17:15 Conversion Rate Tip #4 19:35 A Challenge That Will Rocket Your CRO 21:32 Conversion Rate Tip #5 Support the show…
1 E-Commerce Marketing That Actually Works in 2025! (with Look Fabulous Forever) 44:01
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Play Later Play Later Lists Like LikedIn this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing. Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand. We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now. Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too! Connect with Janis here: https://www.linkedin.com/in/janisthomas Key Takeaways: 0:00 About Janis Thomas 3:06 How E-commerce Has Changed In the Past 2 Years 7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods 11:18 How to Build a Lead Generation Campaign 13:41 Where's AI Working & Not Working for Your Business? 17:09 How Much of Your Business Is Adapting To the Future 25:14 The Challenges In Business Right Now 29:45 How To Talk To Your Customers 37:33 How To Win With Youtube Marketing Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
1 SEO For Shopify - How Bare Kind Competing Against The Giants! 43:50
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Play Later Play Later Lists Like LikedReady to learn how to rank second on Google? We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025! We’ll uncover: 4:16 Creating A Brand That Cares 8:50 How To Rank Second On Google 13:33 The Winning SEO Formula for Things Outside The Obvious 21:28 How To Optimise SEO Content 29:32 Creating A Legitimate Brand 33:51 What To Focus On Next For SEO 36:51 How To Use AI for SEO Moving Forward If you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you! 🎧 Check out Bare Kind here: https://barekind.co.uk Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Support the show…
1 How To Start & Scale A Fashion Brand With No Budget! 33:40
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Play Later Play Later Lists Like LikedIn this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up. We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line. Key takeaways: 0:00 Introduction 1:15 Isabel on starting Akalia 4:27 How Isabel bootstrapped Akalia 7:28 The key principles to standing out in the fashion industry 12:37 Designing products that sell 17:15 How to create a profitable business 19:27 The changing landscape of Social Media 23:06 How to build an Affiliate Marketing strategy & team 25:19 Building an engaged community 28:21 How to manage returns Akalia: https://www.akaliaofficial.com Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome sponsors! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
1 5 Simple Tweaks to 2X Your Shopify Sales - Fast! 26:34
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Play Later Play Later Lists Like LikedWant to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover: 2:19 Six things to double your revenue overnight with Shopify 5:10 How to improve your Product Pages on Google Shopping 12:38 The secret to doubling your product prices without losing revenue 16:11 How to actually WIN with pre-order 19:50 The #1 payment tip we recommend to every Shopify store owner 23:23 A Bonus Tip that could be a game-changer for your business If you’re ready to take your Shopify store to the next level, this episode is a must-listen! 🎧🔥 Want to work with Nick? Get in touch here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws Support the show…
1 Why Your SEO Sucks & What You Should Be Doing About It! 32:29
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Play Later Play Later Lists Like LikedThis week Nick shares actionable insights to help you optimise your website for SEO and CRO. In this episode, we explore: 2:27 Key considerations when optimising SEO and CRO 4:21 The importance of seamless communication across teams 7:06 How to drive and analyse A/B tests for better decision-making 11:16 How to integrate Blog Content with SEO 15:58 How to manage Inventory on Shopify 16:44 Choosing the right site navigation to improve conversions 19:46 The CRO secrets behind high-performing product collections 23:24 A/B Tests for Page Speed and App Quality 26:59 Tips To Improve Your Conversion Rate Whether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store🚀 Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
1 Spinning Waste into Wealth: The Buffalo Wool Co’s Shopify Growth Story 42:20
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Play Later Play Later Lists Like LikedIn this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message. Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬 The Buffalo Wool Co: https://thebuffalowoolco.com Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 1:24 About Ron Miskin & The Buffalo Wool Co 6:33 Prioritising Healthy Processes For A healthy Business 9:06 Doubling Sales During Covid 14:32 Evolving The Product Range 16:45 The Importance Of Customer Reviews 22:34 The Best Marketing Campaign You Can Have 29:58 How To Find The Right Brand Ambassadors 35:42 What’s Next For The Buffalo Wool Co Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
1 Increase Your Revenue 108% - The Secret Strategy That Shopify Brands Are Utilising 51:20
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Play Later Play Later Lists Like LikedReady to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge. In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform. Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers. Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel! Get a $500 discount with Sabir here: https://growthbysabir.com/winning Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Sabir 5:15 How To Grow Your Business With Shopify Innovation 11:38 An Integrated Guide to Selling Products On Shopify 14:52 Conversion Rate: The Right KPIs for E-Commerce 20:16 Should You Invest In Meta Ads & Paid Advertising? 25:27 The One-Hit Wonders 31:17 3 Key Points to Prioritise On Your Website Pages 36:50 Clean Up Your Shopify App List! 42:22 How To Fully Understand How Much Money You Make From Each Channel 48:11 Who Should Be Using Pinterest? Check out our awesome partners! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws Support the show…
1 The Future of Trust: Evolving Product & Customer Reviews in 2025 37:25
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Play Later Play Later Lists Like LikedIn 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀 Check our JudgeMe here: https://apps.shopify.com/judgeme Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 4:33 How Product Reviews Are Evolving In 2025 10:15 The Importance of Reviewing Your Reviews! 15:02 How to Build Trust on Your Website 19:19 The Real Reason Your Customers Buy Your Products 22:49 What Is The Worst Review For Your Business? 29:00 The Opportunities In 2025 34:30 How To Get Repeat Customers On Shopify Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
1 Harnessing Ecommerce With A Physical Store - Bobo Design Studio's Amazing Shopify Story 44:08
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Play Later Play Later Lists Like LikedIn today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success. Check out Bobo Design Studio here: https://bobodesignstudio.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Bobo Design Studio 5:19 How to Build a One-To-One Relationship with Your Customer 11:29 Marketing & Selling Funnels 13:35 Talking To Your Customers & Creating A Real Time Feedback Loop 17:32 The Process Of Mixing Ecommerce and Bricks & Mortar 23:43 Gaining Inspiration From The Physical World 28:19 How To Get That 2nd Order 34:45 How To Reach Out To Your Customers Effectively 40:30 Diversifying Your Sales Process Check out our awesome partners! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
1 Blueprint to Ecom Growth in 2025: Honest Ecommerce x WWS Special 44:41
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Play Later Play Later Lists Like LikedThis week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer! This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter. We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape. If you’re ready for no-fluff advice to level up in 2025, this episode is for you! 🎙️✨ Honest Ecommerce: https://honestecommerce.co/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Chase 3:28 Black Friday & Cyber Monday Review 11:51 The Big Challenges for Ecommerce in 2025 16:18 How To Become More Productive 21:34 How To Decide How Much To Spend On Designing Your Website 29:45 The Difference Of Branding & Web Design 36:34 The Honest Truth To Change in 2025 Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp If you use Shopify and Canva, this app will save you time! seguno.com/canva Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
1 Ecommerce in 2025: Expert Insights with Laurence Turner from Bloomberg 44:29
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Play Later Play Later Lists Like LikedLaurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025! Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times. We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition. Tune in for actionable insights that will help you thrive in the year ahead! Links to resources: GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/ CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/ Bloomberg Economics: https://www.bloomberg.com/economics OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.html Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Laurence 2:49 The Economic Difference With US & UK Going Into 2025 5:52 How The Economy Is Influencing Supply Chains & Tariffs 11:48 Where are the Opportunities For Retailers Right Now? 23:31 How The UK Spending Market Is Shifting 30:08 How To Price Your Products 33:11 How To Win This Year 39:41 How to Find Good Sources for Business/Market Data 43:21 Shopify Connect for Canva Check out our awesome partners! If you use Shopify and Canva, this app will save you time! seguno.com/canva Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws Support the show…
1 How One Fateful Tweet Snowballed into a Thriving Shopify Business! 44:59
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Play Later Play Later Lists Like LikedFor our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business! Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth. They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025! Check out Rainier Watch here: https://rainierwatch.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About David 5:33 How To Enjoy Running Your Shopify Store 8:40 Using Chat GPT To Streamline Your Business 11:30 What To Focus On In 2025 18:30 How Customer Feedback Can Skyrocket Your Business 21:00 How To Manage Email Campaigns with Shopify 21:40 Creating A Community To Power Your Brand 28:00 How To Manage Product Forecasting As A Small Business 33:30 Surprising Marketing Strategies! 36:19 What Does The Customer Actually Care About? 42:50 Thank you tuning in! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special! A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025! Wishing you a Merry Christmas, and we can’t wait to see you in 2025! Key takeaways: 0:00 A BIG Thank You 6:02 How To Effectively Use Discounting 7:45 Win Back Customers In January 10:14 How To Achieve Steady Growth With Content Creators 15:45 What Is The Best Social Channel Right Now? 17:08 How To Make Viral Content 20:25 Most Memorable Thing You’ve Seen From A Customer! 22:15 Creating Luck: When Preparation Meets Opportunity 24:08 What To Do If You Run Out Of Stock During Peak 26:03 How To Nurture A Customer’s Email List 30:11 What To Expect When Working With Nano, Micro & Macro Influencers 32:10 THE BLOOPER REEL! Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our other awesome partners! Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 JAW DROPPING BFCM Lessons from Shopify To Take Into Next Year! 23:23
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Play Later Play Later Lists Like LikedFor the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year! Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Black Friday Introduction 1:45 UK Sales Decline 3:59 US Sales Surge 7:31 The Growth & Benefits of Shopify 16:43 3 Key Questions To Market Your Business 21:10 How To Win Moving Forward Check out our other awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 How To Scale a Unique, Zero Stock, £8m Business to £20m+ 42:33
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Play Later Play Later Lists Like LikedThis week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight. James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale. James also shares his insights on how to scale from £8 million to £20 million sustainably! Check out Rapanui here: https://rapanuiclothing.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Rapanui 11:29 Making Sustainability Efforts Known 16:19 How Do You Make Profit While Being Sustainable? 20:42 How to Manage Inventory on Shopify 28:00 Creating CRO Tests 35:33 How to Manage Returns on Your Business 41:48 How To Make Your Email Marketing Better Check out our other awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ Support the show…
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Winning With Shopify
1 Influencer Gifting - The Low-Cost Strategy To Grow Your Shopify Store! 46:03
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Play Later Play Later Lists Like LikedInfluencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer. Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes! Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Brett 4:04 What is Influencer Gifting? 8:55 Rates & Gifting to Influencers 14:24 How to Choose the Right Influencers for your Marketing 16:50 What Small Businesses Need to Know 21:35 How to Get Influencers to Work With You 25:40 Expectations Of Working With Influencers 32:00 Your Brand Is Not Your Own 40:06 The Top 3 Mistakes Brands Make When Working With Influencers 44:05 How To Reach Out To Brett Check out our other awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 Building a 250x Margin Business & Becoming The Face of Shopify’s Ad Campaigns! 41:30
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Play Later Play Later Lists Like LikedIn this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy. Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team! Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business. Check out Floof’s awesome site here! https://floofcc.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 About Hannah & Floof Cotton Candy 4:34 The Journey Of Floof & Developing The Products 9:17 The Power Of Organic Marketing 13:27 How to Manage Full Time Staff 17:30 Bringing The Brand To Customers 24:59 How To Manage A Small Business 29:40 Working Directly With Shopify 37:11 The Direction Of Floof Cotton Candy 40:30 How to Manage Inventory on Shopify Check out our other awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 500,000 Followers - No Ads! Scaling a Shopify Brand Through Organic Social 48:42
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Play Later Play Later Lists Like LikedThis week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals. Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession. Check out Bellis Botanicals here! https://bellisbotanicals.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 3:13 About Brianca & Bellis Botanicals 5:09 How To Turn Craft Into Commerce 10:52 How To Tell Your Story Through Socials 16:16 How To Increase The Value of a Product 20:26 The Bellis Botanicals Social Media Journey 23:36 What Makes a Video Go Viral? 28:42 TikTok vs Instagram: Which is better? 32:05 How to Balance Your Time With Your Business 36:46 Putting Customers First 43:00 Where Bellis Botanicals Is Going 48:00 How to Connect with Influencers with Shopify Check out our other awesome partners! Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak! EJ & Nick discuss; - Optimising your inventory purchasing - Stop guessing inventory & start using data - Want to increase your profit? Talk to your vendors! - Inventory strategies for PEAK - Getting sales without having any stock - How to plan for post-peak & how to put your plan into motion Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About EJ 4:05 The Missed Opportunity On The Lead Up To Peak 6:24 Building Good Relationships with Your Inventory Venders & Team 14:23 Why You Can’t Be Sitting On Dead Stock! 18:04 Keeping Well Stocked During The Peak Season 28:20 What To Do If You Run Out Of Stock During Peak 32:10 Secure Your Space In The Line 36:19 How To Continue Thriving In January 40:13 How Far in Advance Are Companies Planning for the Peak Season? Check out our other awesome partners! Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 TikTok Strategy For Shopify Brands - Masterclass With Megan @ Volashes 35:53
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Play Later Play Later Lists Like LikedThis week we are joined by Megan, Founder of Volashes. Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic. In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you! Check out Volashes here: https://shopvolashes.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction & About Megan 3:47 Pivoting Out Of Covid 10:01 Creating Behind The Scenes Content Successfully 14:38 TikTok vs YouTube: The Social Media Landscape 19:02 How Important Is Consistency? 26:38 How Can Brands Use Social Media To Their Advantage? 30:20 The Next Level Of Growth For Volashes Check out our awesome partners! Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Top Shopify Growth Strategies: How To Market Unsexy Products! 44:37
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Play Later Play Later Lists Like LikedThis week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product! trueCABLE: https://www.truecable.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 3:16 How trueCABLE sells un-sexy products! 7:29 How to Snatch Up New Customers 12:05 Can You Use AI To Enhance Your Marketing? 18:51 What Marketing Method Drives The Highest ROI? 22:49 The Right Approach To Abandoned Checkouts 28:35 The “No” Strategy 33:50 How Can We Improve the Sales Cycle on Shopify? 37:29 The Biggest Challenge For The Marketing Team 42:21 How to reach out to trueCable Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 Social Growth Strategy: Creating 2 Years Of Shopify Sales From ONE Post! 47:07
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Play Later Play Later Lists Like LikedThis week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media! Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers! Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post! If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed! Check out Kims Custom Caps here: https://www.kimscustomcaps.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 5:28 What Was The Most Random Hobby You Had? 7:30 The Combination Of Hard Work & Luck 11:50 Using Social Media To Scale A Shopify Business 17:22 How To Manage Your Sales Process 22:27 What’s Work On TikTok Right now? 30:37 The Draw Of Showing Professionals At Work 35:03 The Power Of Telling The Story Behind Every Product 38:09 What Metrics Should Shopify Businesses Be Tracking? 42:37 Engaging with Customers Through Social 46:26 How to get your influencers to endorse your product Become An Inventory Management Pro! Join the bootcamp & elevate your inventory game! Make More Sales With Email Marketing! Click here to learn more or claim your free customer analysis and strategy session; Influencer Marketing Book your FREE Influencer Marketing demo session with Afluencer here! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show…
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Winning With Shopify
1 Ecom Expo 2024 Insights: Tips for Shopify Success 36:12
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Play Later Play Later Lists Like LikedIn this episode we are doing something a little different... We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape. Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Support the show…
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Winning With Shopify
1 Shopify Growth Strategies: How Snaffling Pig's Revenue DOUBLED In 1 Year! 43:55
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Play Later Play Later Lists Like LikedWe first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021! Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape. In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without! Snaffling Pig: https://www.snafflingpig.co.uk/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 3:20 About George 7:11 The Story Of Snaffling Pig 10:14 What is the secret sauce? 15:06 How Do You Know If Your Branding Is Working? 21:24 The Most Memorable Thing You've Seen 24:34 The Rule For Growth You Can't Afford To Ignore 31:27 How Do You Retain Customers? 36:15 Apps You Can’t Live Without 41:49 What’s to come Check out our awesome partners! Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/ To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify SEO - 10 Easily Fixable Things, Missed By Most Brands. Get Ahead Now! 39:34
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Play Later Play Later Lists Like LikedIn this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales! Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do 9:53 Content is King of the SEO Game 14:28 Six Tips for Faster Page Speed in e-commerce 20:12 How Google Is Watching Your Site 26:41 9 Things You Need To Know Before Launching Your Website 31:22 Schema & Collection Structure 37:42 Outro Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Maximising Shopify Sales with Paid Ads & Email: A Winning Combination With Portland Leather Goods 48:51
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Play Later Play Later Lists Like LikedThis week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months. In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email! Portland Leather Goods: https://www.portlandleathergoods.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 4:10 How Portland Leather Goods Got Started 11:37 Simple, but effective business advice 21:58 How To Integrate With Google Ads 31:11 CMO Network: Business Optimisation 39:10 Empowerment at Work 44:02 Limiting Beliefs 47:38 Outro Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Micro Influencer Marketing: A Profitable Approach to Building a Shopify Brand 37:13
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Play Later Play Later Lists Like LikedIn this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence! Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key takeaways: 0:00 Introduction 5:11 The Untapped Potential of Micro Influencers 9:22 How To Reach Out Direct To Your Clients 13:16 How To Work With Influencers 17:00 How To Reach Out To Influencers 21:06 The Story of 2 Fur Doodie 29:46 How To Hook People In The First 10 Minutes 33:30 How to Refer a Friend Support the show…
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Winning With Shopify
1 Shopify Advertising On Google; 3 Strategies To Scale Profitably! 54:47
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Play Later Play Later Lists Like LikedThis week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising! Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Introduction 3:22 What Does Good Look Like On Google? 7:35 How does Performance Max work? 13:48 Shopify Marketing: When to diversify 17:47 Why Do I Buy From You? 22:37 How To Increase Your Inventory 25:46 Six tips for improving your PPC ROI 34:38 The importance of keeping your teams informed 41:27 Product and Campaign Split 45:38 3 Things to Do Before Starting a New Account 50:19 Brand vs Non-Brand Budget 53:33 Thank you for watching Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify Store Setup To Scaling Internationally - How Clay Imports Are Growing an Online Empire 46:52
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Play Later Play Later Lists Like LikedIn this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys. Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally! Clay Imports: https://clayimports.com/ Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 How to Manage Inventory on Shopify 0:44 Introduction to Clay Imports 7:59 Deciding to move to Mexico & take the business online 14:31 Reasons for moving to Mexico 23:52 How to Build a Repeat Customer Business 28:27 The benefits of speaking to Trade Customers 34:27 How We're Using AI in Our Customer Service 40:40 Online stores, AI, and the future of marketing 46:11 How to get to know Influencers with Shopify Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify Store With Purpose: Funding 6500 Therapy Sessions & Counting! 46:46
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Play Later Play Later Lists Like LikedIn this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion. Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes. Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference! Wirth Hats: https://wirthhats.com/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction 3:52 Worth Hats: A Headwear Brand 12:17 How to Tell a Brand Story on a Website? 21:15 What is a Mission for a Brand? 26:55 Creating brand differentiation 33:57 The Mission of Brand Marketing 43:23 Ben’s advice on starting a brand with purpose Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify Growth Strategy 2024 - 10x Your Sales By Nailing 3 Simple Things 31:27
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Play Later Play Later Lists Like LikedIn this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year! 1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy. Discover how focusing on just these three key areas can transform your sales trajectory. Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcast Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key takeaways: 0:00 Introduction 8:11 How to get your audience to buy your product on Shopify 12:36 5 Must-Do's for Growing Your Shopify Store 15:58 How to Make a Profit on PPC 19:47 Advertising Costs 24:30 Email Marketing 29:31 The Growth Hub Support the show…
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Winning With Shopify
1 A Mouthwatering Guide to Creating a Winning Online Food Store! 43:26
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Play Later Play Later Lists Like LikedThis week is your ultimate guide to scaling your food business online! We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses. Tune in and take your food business to new heights! PhamilyEats: https://phamilyeats.ca/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Key takeaways: 0:00 How to Manage Inventory on Shopify 3:57 Peter on his Online Food Business 9:21 The Importance of Talking to Customers 14:39 How Do You Bring Your Brand To Life? 19:25 How to Sell a Food Product on Shopify 26:30 The Psychology of Not Being Bored 31:12 The Best Ways To Use Social Media For Your Business 36:09 Leading With a Great Product 42:44 How to get to know Influencers with Shopify Support the show…
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Winning With Shopify
1 Shopify Email Automation: Get x3 Uplift From Your Email Marketing 50:50
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Play Later Play Later Lists Like LikedIn this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify. Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024! Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction & About Brian 4:36 What Is AI Good & Bad At Right Now? 8:00 The Amazing Things You Can Do With Email Automation 15:04 How To Segment Your Customers With Machine Learning 21:25 Bulk Sending: Avoiding The Junk Folder 27:15 How To Nurture A Customer's Email List 30:25 5 Must-Have Reports for Shopify Customers 36:24 How to Use Gmail's Throttling for Business Email 40:39 How to Plan for Black Friday & Cyber Monday 44:11 Shopify: What to Focus On This Year 48:29 How to Reach Out to Seguno Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 The Ultimate 2024 Influencer Strategy For Your Shopify Store! 50:30
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Play Later Play Later Lists Like LikedDiscover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024! Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024! Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction & About Brett 6:42 How to Win with Micro and nano-influencers 10:10 What Is A Good & Bad Influencer Engagement Rate? 16:32 Shopify Influencers: Long-Term Collaborations 23:46 Do You Need a Micro-Influencer? 30:05 Shopify Influencers: More Creative Control Than Brand Accounts 37:43 How To Find Influencers 41:46 How to Integrate Influencers into your Business 48:00 How to use Afluencer Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify Dropshipping 2024: 3 Steps To Success For Your Store 31:46
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Play Later Play Later Lists Like LikedIn 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store! Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions. Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape! Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction 9:01 4 Tips for Starting Dropshipping 15:05 3 Tips for Drop Shipping Business 20:43 How to start and how to make it a success with Shopify 27:29 Weather-proofing your Shopify Dropshipping business Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Shopify Inventory Management: Dominate Peak Season With These Proven Strategies! 46:26
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Play Later Play Later Lists Like LikedIn this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner. Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales. Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits. Tune in and equip your Shopify store for success with top-notch inventory management techniques! Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction 4:45 How to Plan Your Shopify Store for the Holiday Season? 11:36 The Phycology of Shopify Inventory Management 18:07 The symbiotic relationship of SEO and merchandising 22:45 Ideas During Low Inventory Periods 27:07 How To Do Shopify Loyalty Without Discounting 34:46 E-commerce Startups: How to grow a business 39:04 What Does ‘Good’ Look Like? 42:31 Outro Check out our awesome partners! To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Support the show…
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Winning With Shopify
1 Double Your Shopify Revenue In 5 Simple Steps 44:56
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Play Later Play Later Lists Like LikedWith having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now! In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement! Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Sign up to the Growth Hub here: https://community.winningwithshopify.com/ Key takeaways: 0:00 Introduction 3:29 Why do customers buy your products? 9:26 How can we use customer data? 19:48 The truth about increasing sales 24:46 How to increase average order value on Shopify 30:01 AI product recommendations 38:20 Leveraging Influencer marketing 43:03 Multi-site reward sites Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 From Banking To Bamboo Socks - Bare Kind’s Amazing Story 46:52
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Play Later Play Later Lists Like LikedThis week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals. In this episode, we delve into key topics, including: - How Lucy Started & Grew Bare Kind. - Learn practical tips and strategies for running a sustainable and environmentally friendly business. - Understand the importance of Unique Selling Propositions and how they influence customer buying decisions. - Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity. - Explore the methods Bare Kind used to identify and connect with their ideal customers. - Gain insights into effective negotiation techniques that can help your business thrive. Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet! Bare Kind: https://barekind.co.uk/ Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Key takeaways: 0:00 Introduction 8:24 How Lucy Started & Grew Bare Kind 13:45 How Do You Have a Green Business? 21:13 USPs & Buying Decisions 27:14 Building The Behind The Scenes Of A Brand 34:09 How Bare Kind Understood Who Their Target Customers Are 44:15 The Power of Negotiation Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
In this episode we have a very special announcement! We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores! It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub Support the show…
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Winning With Shopify
1 Customers Aren’t Who You Think They Are! Interview With Jake @ Recycled Firefighter 43:45
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Play Later Play Later Lists Like LikedThis week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter! Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed. In this episode we discuss… - Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving. - How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts. - How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns. - Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business. - Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life. - How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth. Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success! Key takeaways: 0:00 Introduction to Jake & Recycled Firefighter 5:20 Supply & Demand 10:05 How To Market Your Product With Real Feedback 16:41 How to Scale your Messenger Ads with AI 27:51 Pre-order or In-stock? 34:00 Finding the Right Work/Life Balance For You 40:17 How to Manage a Stagnating Business Recycled Firefighter: https://recycledfirefighter.com Jake Starr: https://jakestarr.ai Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Major Google Leak! Your SEO Homework Just Changed 33:33
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Play Later Play Later Lists Like LikedGoogle did a whoopsie! This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it. Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more! Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success! Key takeaways: 0:00 Google Leaked a Document About Ranking Factors 5:11 Five tips for better SEO on your website 9:11 Six Rules for Ranking in Google's Search Engine 17:00 Six most important things in your site navigation 21:28 Spammed Emotion on Google Search Console 28:24 Internal Linkage: Do We Need It? 31:56 One more tip for SEO Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)! 55:15
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Play Later Play Later Lists Like LikedThis week we are joined back by the legendary marketing titan, Richard Chapple! From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million! Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow. In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more! Key takeaways: 0:00 Introduction 5:42 CRO Tool: Order Rescue 12:57 How to Make Money on SEO for Business 16:48 SEO Campaign Example 20:04 How To Scale A Business 24:59 Scaling Gymshark £8M-£200M 33:19 How to beat Google & Meta Ads 39:16 Marketing Network: Search and Retargeting 45:00 Google's AI prompts for SEO 51:01 The Importance Of Testing 57:11 How To Reach Out To Richard The Growth Foundation: https://www.thegrowth.foundation/ Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 10 CRO Changes Every Brand Needs To Make! 1:22:57
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Play Later Play Later Lists Like LikedThis is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance. Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their website's user experience and boost conversion rates. Ben's extensive experience and practical insights make him the perfect guide to help you unlock the potential of your website. During this webinar, Ben will share invaluable tips and techniques that will revolutionise your approach to UX and conversion optimisation. From user-obsessed design to persuasive USPs & calls to action, you'll discover the key elements that drive engagement and acquiring new customers. Reach out to the Ben here: https://www.weareeleven.co/ Get in touch with the Spec team here: https://spec.digital/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 The Truth: Why Brands Hit a Brick Wall With Growth 33:58
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Play Later Play Later Lists Like LikedJoin Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them! Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams. We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on meeting your customers' needs! Key takeaways: 0:00 Introduction 0:39 Our Roundtable Event 2:04 Why Brands Are Hitting A Brick Wall 3:18 The Role Of Finance In Business Planning 6:09 How To Get The Finance Team and marketing team aligned 7:14 Knowing How To Move & Improve Tech Stacks 11:47 Over-Reliance On A Single Channel 15:20 Doubling Down on Marketing to Your Customers Needs 18:08 How to Market to the Right People 19:34 How to Evolve your Business 24:13 Running Out Of Creativity? 28:30 Testing: Don't Do the Same Thing Over and Over 32:16 How To Run Tests 34:44 What’s next! Sign up to our roundtable event here: https://winningwithshopify.com/roundtable/ Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 SEO - Cementing your Shopify Store at #1 on Google 55:03
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Play Later Play Later Lists Like LikedThis week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position! From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings. Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO. In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO. Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success! Key takeaways: 0:00 Introduction 2:22 How to Dominate Google Search Engine 7:31 Five Things to Focus On in the SEO Space 8:00 How to show your relevance to Google on the Collection page 11:26 Buying Guides & More 13:39 How to Structure a User Journey 18:23 The Future of Marketing: AI Personalization 24:58 Quick fixes for Offsite Links & SEO 32:40 Do We Need Backlinks in our Business? 36:44 Omnichannel & Cross Channel Marketing 40:38 How is email relevant to SEO? 44:00 Creating Unique Marketing Campaigns 46:40 How to make great content 51:59 Brand vs Non-Brand: How to Cement Your Site Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271 Reach out to the Spec team here: https://spec.digital/expertise/seo-services/ Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Google Ads: 98% Of Web Visits Don't Buy. Here’s Why… 43:14
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Play Later Play Later Lists Like LikedIn this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense. Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC. We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand. Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease. Reach out to the Spec team here: https://spec.digital/expertise/ppc-services/ Key takeaways: 0:00 10 Tips for Better Marketing on Google 2:09 Why split test ad campaigns? 5:02 How to manage revenue lag time on Google Adsense 7:00 Different campaign splits to test 10:41 Customer Groups and how to target them 13:24 Product categories 15:16 Worst & best selling products 17:45 Product Performance and Margins 21:09 Helping Merchandising Teams Through PPC 23:32 Campaign Assets: What they are and what to do with them 28:55 Data input and targeting on Google AdWords 31:20 Using PPC to drive Email Flows 37:10 Brand vs Non-Brand Marketing 41:13 How to put on a sale without devaluing your brand Sign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Optimize & Convert: A Guide To CRO Success With Ben Burgess 46:35
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Play Later Play Later Lists Like LikedJoin us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more! Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance. Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence. Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires. Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed! Key takeaways: 0:00 Introduction 2:01 Top 3 Tips For Today 4:08 Conversion Rate Optimization: The 4 Step Process 10:04 Brand Store vs. Online Store 11:33 Solution Positioning 15:26 How to Design a Flexible Website? 19:45 What is A/B Testing? 21:02 How Do You Find Out What the Customer Really Wants? 27:07 Tips To Increase Adding to Cart & Average Order Value 37:24 USPs: Sometimes Over Looked Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl Eleven: https://www.weareeleven.co/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 10 UNMISSABLE Lessons For Working With Marketing Agencies! 33:33
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Play Later Play Later Lists Like LikedThis week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies. Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you! Key takeaways: 0:00 Introduction 2:39 “I Can't Find A Good Agency” 4:02 Finding an agency 10:48 Three tips for better communications and marketing your business 13:37 Is there a quick fix for SEO? 15:43 Tips for better communication in the sales pitch 19:14 Being on both sides of the fence 19:54 How To Communicate With Your Agency 22:30 How to manage a startup's first year 28:40 Points on Reporting from an Agency 29:37 Don't move agencies unless… Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 From 0 to $1m on Shopify - Your New Growth Strategy! 1:47:28
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Play Later Play Later Lists Like LikedThis week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you. Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone. During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue. Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs. Key takeaways: 0:00 Introduction 3:11 0 to 1 Million on Shopify 5:52 An Intro to The Shopify Podcast 7:41 How to grow your business with Shopify 10:19 How important is the data that we have in our business? 13:54 How to Use Shopify Analytics in Your Business 19:04 How to find the perfect email budget? 20:15 How Do We Know Who Our Customers Are? 24:02 How to Use Customer Data to Build Your Brand 28:15 How to Engage with Your Customers 28:53 Don't Get Too Big on UGC 33:51 How to Get Feedback From Your Customers 35:12 Brand's USP's 39:56 The USP's of e-commerce 45:52 Favorite Small to Medium Brands 51:28 Skincare and Marketing: Looking into the Future 53:56 Question Time 59:40 Grow Your Email List Without a Discount Code 1:03:03 Marketing Strategy: Seasonality and Planning for the Future 1:05:58 Seasonality in the SEO World 1:09:00 Be proactive with your marketing 1:12:28 AI As A Customer's Advocate 1:14:38 The One Step to Personalizing Your Website 1:16:53 Should We Use AI in our Content? 1:22:57 Planning for the Future With a Focus on Data 1:23:13 How To Budget Your Marketing Budget 1:28:00 e-commerce: The three things 1:29:59 Top 3 trends in the UK 1:31:09 Top 3 tips for business success 1:38:56 Longevity: Choosing a Channel 1:44:27 Is Essentials Sustainability Good? 1:53:03 Is Shopify the Only e-commerce platform your clients use? 1:56:46 Using Pinterest to Drive Organic Traffic Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan 1:18:34
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Play Later Play Later Lists Like LikedIn this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space. Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape. Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! Key takeaways: 0:00 Introduction 2:40 Sabir on the Show 4:59 The 8 Dimensions of e-commerce Growth 9:10 Don't Be Just Dependent On PPC 10:59 Six Rules for Growth in the e-Commerce 13:39 What You Need to Do Now to Get Your KP 15:30 Bounce Rate: The Key KPI in e-Commerce 20:25 E-commerce Marketing: The #1 device in the US 23:28 Pricing and Promo Codes 29:00 Customer Segmentation and Pricing 32:20 Top Tier Customers and their engagement 36:40 How to Build a Story-based Marketing Plan 42:26 Product positioning and brand building 45:16 Adding four new dimensions to your product catalog 48:47 Customer UX: The 5 dimensions 55:01 How WhatsApp is improving the customer experience 56:49 5 Things to Know Before Buying a e-commerce platform 1:00:55 Six Rules for Building a Shopify Business on AI 1:06:59 Should You Install the Pinterest App for Your Business? 1:09:22 Amazon Supply Chain: Last Mile Logistics 1:12:39 8 Key Dimensions of a Growing Business Sabir Semerkant: https://growthbysabir.com/ Get in touch with Lee: https://winningwithshopify.com/help/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media. 47:03
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Play Later Play Later Lists Like LikedJoin us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing! Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect. Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level. Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing. Key takeaways: 0:00 Introduction 2:13 Today’s guest: Jandre De Beer, CEO of V8 Media 6:55 How to Build a Business on Facebook Advertising 10:36 Have You Got Your Google Ads Approved? 11:56 Building a Community in Email 15:56 Sales & Marketing: Like a Snowball 18:40 In the Elevator With Email Content 23:59 On Personalization and Email Marketing 29:32 How to Get a Good Conversion Rate on PPC 32:27 How to Raise Revenue with e-commerce brands 37:43 Brand Marketing: Clear Value 42:57 Build a database with a social media presence 46:59 How to reach out to Jandre V8 Media: https://v8media.co.za/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends 44:41
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Play Later Play Later Lists Like LikedIn this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business. Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures. Key takeaways: 0:00 Introduction 2:04 About today’s guest 2:47 How I nearly went bankrupt on Shopify 10:59 What are some of the common things that businesses need to improve on 13:20 How To Build a Website With a Product-Led Home page 19:51 Google Ad Review: Product Information Pages 27:16 Testing on Google Adwords 28:32 Testing a website's data 30:33 How to Manage Your Business on Hotjar 35:39 How to Optimize for Mobile 41:58 Are You Ready for the Future of Shopify? 43:26 AI and the future of business 45:50 How to reach out to Clayton Bates Clayton Bates: https://www.inspiresmallbusiness.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond 41:31
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Play Later Play Later Lists Like LikedJoin us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace! Key takeaways: 0:00 Introduction 1:37 About today’s episode 2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More 7:03 What Led Hannah to Start a YouTube Channel 10:33 Economics and the Future Of Ecommerce 14:59 What's Your SMART USP? 18:27 The 3 Step Process for Completing Sales on e-commerce 23:57 PPC Marketing: The Process of Change 25:54 Have You Got A Competitive Advantage? 28:46 How To Integrate Your Social Media Channels 32:15 How To Build a Monthly Business on Shopify 34:54 Ask The Influencers: Working With Consumers 35:32 How Do You Convert Influencers' Activity Into Revenue? 41:52 How to get your influencer to endorse your stuff 44:37 Thank you for watching EcomHannah: https://www.youtube.com/@EcomHannah Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey 38:53
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Play Later Play Later Lists Like LikedJoin us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit! Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines. Key takeaways: 0:00 Introduction 2:00 Introducing BattlBox’s CEO, John Roman 4:12 Why BattlBox was successful 8:17 How To Grow a Business With Influencers 15:33 Don't Be Greedy or Selfish 17:29 How To Win With Your First Influencer 20:01 How To Build a Search Business With Facebook Ads and Google Ads 26:48 How Do You Manage Internal Customer Relations 32:48 How Do You Come Up With Content For Your Company? 38:37 How To Acquire Customers Today BattlBox: https://www.battlbox.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure 46:29
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Play Later Play Later Lists Like LikedThis week we are joined by Eugene Ravitsky, Founder of Factory Pure . Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more! Key takeaways: 0:00 Introduction 1:43 Welcoming Eugene from Factory Pure 5:58 The business journey 7:08 Drop Shipping: What's the USP? 10:06 How to get out of your web-based business slump? 15:05 How Do We Write Content For Our Business? 18:55 How to Write the Best Product Descriptions? 24:59 How Do You Manage Your Email List? 31:49 Phone Calls: Speaking to your customers 37:53 How to Find Your Marketing System Through Omnisend Factory Pure: https://factorypure.com/ Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify! Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later! Key takeaways: 0:00 Introduction 1:52 Interview with Sean from Shock Surplus 6:58 Establishing the customer problem 9:59 The Business of Bundling 14:18 The Evolution of Customer Knowledge 19:17 8 myths of SEO 21:57 How Do You Identify Your Customers? 25:18 Travel Marketing: The Outdoor Life 27:59 How to Scale your Business on Shopify 35:00 The Right Place, Right Time 40:33 How to Start a Sales Journey with Email 46:28 How to Win Back Customers From January 50:58 On Contribution & The Future of Email 57:04 The Evolution of Instagram & TikTok Check out Omnisend here: https://your.omnisend.com/winningwithshopify Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 How To Automate Customer Engagement to Maximise Revenue! 48:03
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Play Later Play Later Lists Like LikedDo you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe? Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue! Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating communication to help you best optimise your engagement with your customers. Check out Omnisend here: https://your.omnisend.com/winningwithshopify Key takeaways: 0:00 Introduction 3:04 About Rytis & Omnisend 6:43 Two Things We Don't Do Anymore 11:03 SMS Marketing 18:50 Opt-in marketing 22:43 How to Automate Marketing Campaigns with Triggers 26:34 How to Automate Intent on Websites 32:10 How to Automate an Email 36:41 How to Upsell with a Guest checkout 40:05 Shopify & Omnisend: How it works Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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Winning With Shopify
1 8 Epic Shopify Loyalty Programs Every Brand Should Consider! 28:16
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Play Later Play Later Lists Like LikedThis week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now! Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands! If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win Key takeaways: 0:00 Introduction 3:31 Loyalty Programs That Are Working On Shopify 4:29 Loyalty Programs in the Fashion Industry 6:58 Loyalty Programs for Pet Brands 11:06 Loyalty Programs for Beauty Brands 15:04 Evolving A Loyalty Program Through Testing 18:19 Building Loyalty within Shopify 21:25 How to Get More Out of Your Loyalty Points 23:41 The Inky List: Best In-Store Rewards 26:14 Alcohol Brand Loyalty Program Website: https://winningwithshopify.com/ YouTube: https://www.youtube.com/@winningwithshopify Instagram: https://www.instagram.com/winning_with_shopify/ TikTok: https://www.tiktok.com/@winningwithshopify Support the show…
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