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Pitchin' and Sippin' with #1 Ranked Food Journalist of 2022 Aly Walansky

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Manage episode 351007485 series 2797941
Content provided by Lexie Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lexie Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Aly Walansky is an award-winning travel and food journalist with over 20 years of experience in the field writing for outlets such as Food & Wine, Food Network, Forbes, TODAY Show, Southern Living, AllRecipes, The Kitchn, and many more. Muck Rack rated her the #1 Food Journalist of 2022, and her Substack, which she sends out six days a week to thousands of subscribers, was recently rated a Substack Bestseller.

In today’s show, we dive into the worlds of Food, Travel & Lifestyle Journalism. We talk about press dinners, lead times, and the editorial process, and review Aly’s personal pitching preferences. She also breaks down the difference between a journalist freelance pitch and a PR pitch, subject line winners and don’ts, and more.
Here’s what you’ll learn:

  • How to pitch as a freelance writer to an editor and the difference between a journalist freelance pitch and a PR pitch
  • Standard lead times for the industry at large
  • How to get Media to attend press dinners (and are press dinners still even a thing?)
  • How Aly got into the world of food and travel journalism
  • How Aly uses Substack and manages to keep all of her ongoing projects organized
  • Hear Aly Walansky’s pitching preferences
  • The importance of formatting a pitch like the journalistic “inverted pyramid”
  • How to craft a winning subject line, and what to avoid when pitching
  • Hear what she’s working on currently for different publications
  • And More!

Social media links:

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 351007485 series 2797941
Content provided by Lexie Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lexie Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Aly Walansky is an award-winning travel and food journalist with over 20 years of experience in the field writing for outlets such as Food & Wine, Food Network, Forbes, TODAY Show, Southern Living, AllRecipes, The Kitchn, and many more. Muck Rack rated her the #1 Food Journalist of 2022, and her Substack, which she sends out six days a week to thousands of subscribers, was recently rated a Substack Bestseller.

In today’s show, we dive into the worlds of Food, Travel & Lifestyle Journalism. We talk about press dinners, lead times, and the editorial process, and review Aly’s personal pitching preferences. She also breaks down the difference between a journalist freelance pitch and a PR pitch, subject line winners and don’ts, and more.
Here’s what you’ll learn:

  • How to pitch as a freelance writer to an editor and the difference between a journalist freelance pitch and a PR pitch
  • Standard lead times for the industry at large
  • How to get Media to attend press dinners (and are press dinners still even a thing?)
  • How Aly got into the world of food and travel journalism
  • How Aly uses Substack and manages to keep all of her ongoing projects organized
  • Hear Aly Walansky’s pitching preferences
  • The importance of formatting a pitch like the journalistic “inverted pyramid”
  • How to craft a winning subject line, and what to avoid when pitching
  • Hear what she’s working on currently for different publications
  • And More!

Social media links:

  continue reading

120 episodes

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