M 43 Neuro Influence and Persuasion

A Doctor's Perspective Podcast

Minisode 43 Neuro Influence and Persuasion

Leveraging colors, fonts, packaging and more to neurological
influence people to choose you and your products. Neuro-marketing. Where should
a model be looking on ad? Who should use a heatmap?

Do you
know what time it is? It’s Minisode Episode 43 of a doctor’s perspective,
podcast.

Alright,
today’s episode, The is the science of social media, neuromarketing, Episode
115. Forgo, I wanted to let you know also been listening to a side hustle
podcast, so I’ll be talking about, later on, there was a great episode about
like, options trading, I’m not even going to try to summarize that one. I don’t
know that’s above my pay grade right there, that it was called side hustle
show, that was good. And then somebody else turned me on to a podcast called
choose FI, financial independence, really going?

The
neurology of marketing is super important. It can conjure up certain emotions,
you know, emotions are what sells more than logic. So your product designs your
packaging, you got to have colors and style that can leverage your audience’s
feeling. All right, I can do that with colors. You can do it with a very simple
brand. And I think radio says Apple, but there’s more than just Apple, there’s
a lot of brands that just they’re very basic there, Chris, there’s a lot of
news, a lot of white space to convey expensively, if you will, for that matter,
you could have a brand like bubbly and happy in things like fruit loops, you
know, just like obviously a setup for kids and fun.

And
then you can think of something like, what’s that place called White Black,
they have a more fancy in the mall is got a more contemporary fancy logo and
styling about it, that makes you think I’m going to spend some money to buy
some clothes here, they did recommend a book called brain influence,
you can check that out brain influence fonts, whether it’s online or in your
packaging a little bit more online is what we’re talking about right now. and
easy to read font makes you think it’s more like a common task, which could be
what you’re going for. If you need more memory recall, you might have the more
complex font, I was just checking out Episode 115 show notes.

Brainfluence 100 Ways to Persuade and Convince Consumers with Neuromarketing

And
they have like a list of what those mean in a little more detail. But a complex
font would have more swirls in it some more complicated font to read a little
bit. And so it kind of stands out memory recall, already for the images, who
said this before, it’s a good thing to repeat…

if
you’re gonna have a person in the ad, you make sure they’re looking at whatever
it is you want the audience to look at. So they’re looking out of the ad as not
helping you. You want to be looking at the product. If you have a book, have
them looking at the book, and they’ll people will look directly their eyes,
where their eyes going to the book, there it is a boom, or the coupon code 20%
off. That’s where they are as our awesome.

Of
course, I’m smiling as well. It’s a mood booster. So definitely have them
smiling. And one thing they mentioned, I spent a good bit on. If you have an
e-commerce site, or you’re wondering where people are going on your site, when
they’re visiting, maybe not get enough phone calls. They’re not using that live
chat feature as much as you expected they would. You’ve got a whole bunch of
articles, and you spent a lot of time on them. And you’re like, man, are you
people reading this, of course, writing articles is good for like SEO and
Google. So that’s a different viewpoint.

But if
you want to know where people go on your site, and a previous episode, we
talked about it actually, the three things that you need to have. It’s called
heat mapping. couple places like all crazy, AIG, Zoho ZOHOR, mouse flow, those
are three sites, blue, they’re all paid. But you can analyze your site to see
what people are doing. Are they hovering over your logo over your picture? Are
they just visiting the doctor page, the location page, or even noticing that
live chat on the bottom right? They’re not changing the color, you can do some
things to tweak it if that’s really what you want people to start doing.

So if
you that isn’t that you want somebody to look at, you want somebody to venture
into, maybe you have a giveaway that nobody wants to get? Well, you can see RMB
we’ve been hovering in that area, and if not changed the picture. You may find
that if you change the picture, you can get more options. Change the font
color, the size, and that’s when you start tweaking and see what you can do
better to make it better.

Check
out the dentist series going on. It’s going to be good. It is good, I should
say. You go to www.adoctorsperspective.net/dentists , Look, a lot of us use dentists as an analogy for what
we do. Because people kind of get it. You gotta brush your teeth all the time,
you gotta floss all the time, you gotta go in twice a year to get a checkup,
whether you feel like you need it or not. And as far as dentists, they have
their issues, as you’ve been telling, you can tell. I don’t wanna say it’s an
upsell. But when you need a crown versus just a filling, people don’t always
want to do it, if you want to do an implant that costs a lot more money, and
might be what the patient needs, but they can’t afford it. So what do you do,
also in the series, just in general, buying and selling practices, so lots of
information that you could carry over to your style of the clinic from that
series? So I’m excited about that.

All right, I think that is about it for today. show notes at www.adoctorsperspective.net/m43 We just went #behindthecurtain

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Show notes can be found at http://www.adoctorsperspective.net/m43
here you can also find links to things mentioned and the full transcript.