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E72: Spreadsheets Don’t Build Empathy – Steve Koch of Cast & Hue
Manage episode 266036911 series 2519688
Ben and Jay welcome Steve Koch, co-founder and Senior Vice President at customer experience consultancy Cast & Hue. Steve talks about his career transition from marketing and advertising to human-centered design, and the critical connection of customer experience to brand. He discusses how to overcome barriers to employing human-centered design to enhance the healthcare experience and how Jobs To Be Done enhances design work at Cast & Hue. In addition, Steve offers helpful advice for conducting virtual design work, and a preview of upcoming Cast & Hue research on telemedicine customer experience during COVID-19.
Cast & Hue Research Report - Rebuilding Patient Volume in a Time of Fear & Uncertainty
Mckinsey & Company - The Business Value of Design
On Twitter:
Steve Koch
Cast & Hue
Ben Tingey
Jay Gerhart
A Sherpa's Guide to Innovation
- A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet -
118 episodes
Manage episode 266036911 series 2519688
Ben and Jay welcome Steve Koch, co-founder and Senior Vice President at customer experience consultancy Cast & Hue. Steve talks about his career transition from marketing and advertising to human-centered design, and the critical connection of customer experience to brand. He discusses how to overcome barriers to employing human-centered design to enhance the healthcare experience and how Jobs To Be Done enhances design work at Cast & Hue. In addition, Steve offers helpful advice for conducting virtual design work, and a preview of upcoming Cast & Hue research on telemedicine customer experience during COVID-19.
Cast & Hue Research Report - Rebuilding Patient Volume in a Time of Fear & Uncertainty
Mckinsey & Company - The Business Value of Design
On Twitter:
Steve Koch
Cast & Hue
Ben Tingey
Jay Gerhart
A Sherpa's Guide to Innovation
- A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet -
118 episodes
All episodes
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