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Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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E72: Spreadsheets Don’t Build Empathy – Steve Koch of Cast & Hue
Manage episode 266036911 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben and Jay welcome Steve Koch, co-founder and Senior Vice President at customer experience consultancy Cast & Hue. Steve talks about his career transition from marketing and advertising to human-centered design, and the critical connection of customer experience to brand. He discusses how to overcome barriers to employing human-centered design to enhance the healthcare experience and how Jobs To Be Done enhances design work at Cast & Hue. In addition, Steve offers helpful advice for conducting virtual design work, and a preview of upcoming Cast & Hue research on telemedicine customer experience during COVID-19.
Cast & Hue Research Report - Rebuilding Patient Volume in a Time of Fear & Uncertainty
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Steve Koch
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Ben Tingey
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A Sherpa's Guide to Innovation
- A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet -
118 episodes
Share
Manage episode 266036911 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben and Jay welcome Steve Koch, co-founder and Senior Vice President at customer experience consultancy Cast & Hue. Steve talks about his career transition from marketing and advertising to human-centered design, and the critical connection of customer experience to brand. He discusses how to overcome barriers to employing human-centered design to enhance the healthcare experience and how Jobs To Be Done enhances design work at Cast & Hue. In addition, Steve offers helpful advice for conducting virtual design work, and a preview of upcoming Cast & Hue research on telemedicine customer experience during COVID-19.
Cast & Hue Research Report - Rebuilding Patient Volume in a Time of Fear & Uncertainty
Mckinsey & Company - The Business Value of Design
On Twitter:
Steve Koch
Cast & Hue
Ben Tingey
Jay Gerhart
A Sherpa's Guide to Innovation
- A Sherpa's Guide to Innovation is a proud member of the Health Podcast Network @HealthPodNet -
118 episodes
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