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Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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E95: David Duncan - A Real-Life Market Detective
Manage episode 296295968 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.
All Things Twitter:
David Duncan
Innosight
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
118 episodes
Share
Manage episode 296295968 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay are joined by David Duncan, Managing Director at Innosight and author of The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. This new book is a fresh and creative approach to demonstrating and teaching the language, methods and mindset of Jobs To Be Done theory. Hear why Dave choose a fictional narrative approach to the majority of the book, some of his own real-life experiences as a "market detective", and his experience collaborating with Dr. Clayton Christensen, Karen Dillon and Taddy Hall on Competing Against Luck: The Story of Innovation and Customer Choice.
All Things Twitter:
David Duncan
Innosight
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
118 episodes
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Similar to A Sherpa's Guide to Innovation
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
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