Ep 226: Designing a brand that people love. Ft. Sujata & Taniya Biswas - Suta

Absolutely Write with Aditi Surana

Our love for textiles and art forms and a strong will to empower very talented and deserving artisans made us quit and take a big step towards our dream. The magic of thread drew us like a magnet.

Our guests on this week's Absolutely write episode are Sujata & Taniya Biswas.

The sisters take pride in complementing each other’s skill sets while having the same vision. Sujata says that she is the brain and Taniya confesses to being the heart. Together, the beautiful symphony of their energies plays out perfectly to become Suta.

An alumnus of IIFT Delhi, Sujata always felt something was missing in her job. She was with Essar, Jindal & IIT before SUTA. Whenever she went back to visit her parents, she came across a lot of traditional weavers with whom she used to end up chatting and they used to pour their hearts out about lack of work and menial wages.

Taniya, an engineer and IIM Lucknow graduate, worked for almost three years with the Tata group and IBM. She calls herself an observer and loves to watch how everything in life is so beautifully intertwined with nature and the world around us. This kindled the creative streak in her to paint and to take photographs. After quitting her cushy corporate jobs, she grappled with many ideas, even tried her hands at product photo-shoots, before realizing that her true potential was not in the pictures but in the products itself. “I had designed a few clothes and had posted them, but instead of getting requests for shoot we were asked about the products.”

Together they run this organisation that supports & empowers over 16000 weavers across India.

Aditi analyses their handwriting and talks about some of their some unique & opposite aspects of their personality including what makes them such different leaders and what makes them such a good solid team. Sujata & Taniya share some stories, lessons and takeaways that can be implemented starting today.

Which is your favourite lesson from today's episode and why? Share in the comments section.