Unlocking LinkedIn's Potential

Accelerate Your Business Growth

Welcome to another episode of "Accelerate Your Business Growth". In this episode, host Diane Helbig sits down with internationally recognized business coach, best selling author, and podcaster, Catherine B Roy, to dive into the world of LinkedIn optimization and social selling. Catherine shares valuable insights on how professionals can optimize their profiles to attract high caliber clients, the concept of social selling index, practical tips for achieving a top 1% industry ranking on LinkedIn, and trends to pay attention to on the platform. This episode is packed with rich information that will have you coming back for more. So, grab a notepad and get ready to accelerate your business growth with expert advice from Catherine and host Diane Helbig.

Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10KW Program, and has received many thought leadership awards, 4 years in a row. She has clients in 30 countries and her work has been featured by Forbes, Goldman Sachs, TEDx, Microsoft, Huffington Post, Thrive Global, and others.

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Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Optimizing LinkedIn Profiles: "if our profile on LinkedIn is public, and when we publish something in a like a video or a post or whatever, And we use only 3 hashtags. These 3 hashtags will be included in the URL of the post. Meaning, that's a backlink Which Google is going to see."

— Catherine B Roy 00:03:34

Effective Content Strategies on LinkedIn: "What is the best is definitely video material because people can see us, they can connect with us, they actually resonate with what we have to say. But what is driving the most engagement isn't video. It's actually a kind of a poll and maybe sharing a PDF document, which is educational and something like that."

— Catherine B Roy 00:12:18

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