BSA102 part 3: A copywriting fanboy’s wet dream
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Manage episode 121511148 series 98562
If you’re a copywriter (freelancer or otherwise) this 3rd part of the 4-part Brian Kurtz podcast interview will be like a wet dream for you.
Why?
Because Brian has worked with pretty much every world class copywriter in the game over the past 40 years. And, I went into full hardcore fanboy mode asking him to tell me (and my audience, too, I guess, but this was mostly for my own greedy ways) about some of my all-time favorites.
Specifically:
Lessons about them you can’t find in their books, etc.
Stuff only HE would know.
The result?
I got the low-down on such greats as:
* Gary Bencivenga
* Jim Rutz
* Clayton Makepeace
* Bill Jayme
* Jim Punkre
* Gene Schwartz
* David Deutsch
* Parris Lomproplous (spelling)
* Mel Martin
To download this 3rd part, go here while it’s still up:
http://www.BenSettleShow.com/antipreneur
Ben Settle
P.S. Stick around until the very end for an offer that includes getting your hot, sticky hands on some products that people in our little direct response world are willing to lose a kidney over.
100 episodes