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What You Don’t Know Can Hertz You
Manage episode 409223527 series 3317274
Content provided by Kelly Barner and Art of Procurement. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Barner and Art of Procurement or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In October of 2021, Hertz announced that they would purchase 100,000 Tesla Model 3’s for their rental fleet, followed by 175,000 from GM, and 65,000 from Polestar. The move was supposed to help them overcome shortages of conventional cars, lend the recently ex-bankrupt company a ‘cool factor,’ and lean on the sustainability trend to drive revenue.
Instead, it backfired. On April 1, 2024, Hertz will get their fifth CEO in four years. How could this strategy, one that seemed to be in alignment with corporate and consumer sentiment, go so wrong?
In this episode of the Art of Supply podcast, Kelly Barner looks at the series of events that have made it hard for a series of CEOs to lead the company successfully:
- The economic conditions that gave Hertz more trouble than competitors like Avis and Enterprise
- The choices they made in response to those conditions and how they may have tipped their hand
- Early signs that heavy investment in EVs may not have been the way out Hertz was looking for
Links:
143 episodes
Share
Manage episode 409223527 series 3317274
Content provided by Kelly Barner and Art of Procurement. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Barner and Art of Procurement or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In October of 2021, Hertz announced that they would purchase 100,000 Tesla Model 3’s for their rental fleet, followed by 175,000 from GM, and 65,000 from Polestar. The move was supposed to help them overcome shortages of conventional cars, lend the recently ex-bankrupt company a ‘cool factor,’ and lean on the sustainability trend to drive revenue.
Instead, it backfired. On April 1, 2024, Hertz will get their fifth CEO in four years. How could this strategy, one that seemed to be in alignment with corporate and consumer sentiment, go so wrong?
In this episode of the Art of Supply podcast, Kelly Barner looks at the series of events that have made it hard for a series of CEOs to lead the company successfully:
- The economic conditions that gave Hertz more trouble than competitors like Avis and Enterprise
- The choices they made in response to those conditions and how they may have tipped their hand
- Early signs that heavy investment in EVs may not have been the way out Hertz was looking for
Links:
143 episodes
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Similar to Art of Supply
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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