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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Affiliography
Manage episode 199684169 series 1932618
By Benjamin Mullen and Awin Nordics. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Each marketing channel has a set of definable KPIs. This is a factor that is indicative of overall channel value.
Channel KPIs for Affiliate marketing are amongst the most complex and misunderstood of any digital channel.
As this is partially a result of poor messaging from within the channel, it is critical that as a baseline all Account Managers understand all potential KPIs.
15 episodes
