Affiliography

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Manage episode 199684169 series 1932618
By Benjamin Mullen and Awin Nordics. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Each marketing channel has a set of definable KPIs. This is a factor that is indicative of overall channel value.

Channel KPIs for Affiliate marketing are amongst the most complex and misunderstood of any digital channel.

As this is partially a result of poor messaging from within the channel, it is critical that as a baseline all Account Managers understand all potential KPIs.

15 episodes