# 174 - Qualitative Research's Enduring Impact with Nancy Baum of C+R Research LIVE

Awkward Silences

Content provided by User Interviews. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by User Interviews or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2M ago 50:14

MP3•Episode home

The popularity of AI moderation tools, increased attention on "big" data sets (and streams), and the ongoing uncertainty in the research job market have (understandably) led some to wonder about the future of qualitative research. Our guest today, however, is bullish, and explains why.

Nancy Baum leads the qualitative research practice at C+R Research. She has nearly 20 years' experience in the field, exposing her to many ebbs and flows. Nancy believes that qualitative practitioners are vital to sifting through the mounds of data, information, and competing interests flooding many companies' attention. Focusing on and uncovering the "Why?" and "How?" still matters today.

Listen to learn ways to advocate for qual research, what Nancy thinks of AI-moderation, and how she's developing new researchers.

Highlights

09:19 How stakeholders misunderstand qualitative research
22:46 AI moderation complements quantitative surveys
32:32 Customizing deliverables for stakeholder impact
41:09 Flexibility navigates unpredictable human conversations
47:49 Deep listening trumps active listening
50:26 Early stakeholder conversations secure research value

Resources

184 episodes

#User Interviews #User Experience #Tech #Software Development #Business #Research #Productivity #UX Design #Product Management #Research Ops #UXR #Ethnography #Customer Interview