140: B2B Marketing in a Recession: Strategies for Accelerating Growth

B2B Revenue Acceleration

When businesses need to reduce their spending, marketing is often one of the first areas to be cut.

This is, no doubt, because some business leaders doubt the importance of investing in a solid marketing strategy. They either label it as non-essential and prioritise other spending activities or simply believe their business can survive on the bare minimum.

Yet this can have detrimental effects on business growth, which business leaders will prioritise as a recession looms.

Rather than cutting back on marketing, there should instead be a focus on analysing and fool-proofing your strategy as the market begins to turn.

In this episode of B2B Revenue Acceleration, our host Aurelien Mottier (Co-Founder and CEO, Operatix) sat down with Nadia Milani (VP of Marketing, Proposify).

They discuss the importance of marketing during a recession, as well as best practices recommended to help accelerate growth and how marketers should adapt to overcome the challenges of an economic downturn.

To hear this interview and many more like it, subscribe to B2B Revenue Acceleration on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.