Best Aoife Daly Podcasts (2023)

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B2B Revenue Acceleration

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160: The Future of Sales: How AI is Changing the B2B Sales Industry 45:03

7d ago45:03

45:03

"Let the AI or tech do all the heavy lifting... but right before it goes out the door, make sure you humanize it." In the latest episode of B2B Revenue Acceleration, Aurelien Mottier (CEO and Co-Founder, Operatix) and John Barrows (CEO, JB Sales) share their perspective on the question that everyone is asking - is AI the future of sales? The delica…

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B2B Revenue Acceleration

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159: From Pain to Gain: Navigating the Start-Up Scaling Journey 46:09

1M ago46:09

46:09

Looking to scale your business from series A to B? This episode of the B2B Revenue Acceleration is a must-listen. Join our host Aurelien Mottier, Co-Founder and CEO of Operatix, as he sits down with Tom Glason, CEO of Scalewise. They dive into the obstacles to avoid and best practices to help scale your start-up to the next level. Key talking point…

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B2B Revenue Acceleration

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158: Leveraging Buyer Personas for Effective Marketing Campaigns 27:19

1M ago27:19

27:19

Ready to revolutionise the way you approach buyer personas? In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology. Delve into the psychology of buying decisions, moving beyond de…

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B2B Revenue Acceleration

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157: Aligning Budget and Revenue Growth Goals 40:05

2M ago40:05

40:05

Achieving revenue growth with limited budgets is a common challenge for many businesses, regardless of if you’re a fledgling start-up or an established business struggling to align its finances with its goals. Join us on the latest episode of B2B Revenue Acceleration, where host Aurelien Mottier, Co-Founder and CEO at Operatix, sits down with Nick …

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B2B Revenue Acceleration

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156: Insights and Advice from a First-Time CMO 22:38

2M ago22:38

22:38

Navigating the role world of a first-time CMO can be rewarding but difficult, with new responsibilities and hurdles to overcome. In the latest episode of B2B Revenue Acceleration, host Catarina Hoch (VP of Global Marketing, Operatix) interviews Alice De Courcy (Group Chief Marketing Officer at Cognism) about her book 'The Diary of a First-Time CMO'…

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B2B Revenue Acceleration

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155: The 2023 B2B Sales Benchmarks Report 43:03

3M ago43:03

43:03

Did you know that just 23% of reps contribute to 83% of revenue? Or that 27% of sales reps consistently hit their quota? In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Guy Rubin (CEO at Ebsta) to discuss the current state of sales and dive into the key findings of the recently rele…

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B2B Revenue Acceleration

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154: Elevating SDR Talent Via Coaching and Ongoing Development 47:44

3M ago47:44

47:44

Ongoing sales coaching is absolutely crucial in performance, skill development and unlocking the full potential of your SDRs, yet it's often overlooked. By investing in specialist SDR coaching, businesses can drive consistent results, and maintain a competitive edge in the dynamic world of sales. In this episode of B2B Revenue Acceleration, Aurelie…

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B2B Revenue Acceleration

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153: How to Maximize the ROI of Tradeshows 19:35

4M ago19:35

19:35

With the ability to accelerate brand awareness, connect with industry leaders and enhance marketing visibility, tradeshows are a valuable part of both sales and marketing strategies. However, to leverage their full potential, careful planning both before, during and after each event is essential to ensure you get the best results possible from ever…

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B2B Revenue Acceleration

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152: Lead Generation vs Demand Generation 28:15

4M ago28:15

28:15

Demand generation and lead generation are often confused or thought to be one of the same but, in reality, they are distinct yet interconnected marketing concepts. Understanding their differences is crucial for leveraging these strategies successfully. In this episode of B2B Revenue Acceleration, join host Catarina Hoch (VP of Global Marketing, Ope…

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B2B Revenue Acceleration

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151: Measuring Content Marketing Success 43:21

5M ago43:21

43:21

It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it. So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness? Using the right metrics to revamp your marke…

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B2B Revenue Acceleration

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150: Bullseye Marketing: The Three-Phase Strategy to Grow Your B2B Business 31:28

5M ago31:28

31:28

Growing your business in a crowded marketplace can be a challenge, regardless of whether it is an emerging start-up or an established enterprise. With real-world examples and practical tips, the latest edition of Bullseye Marketing provides a practical roadmap for B2B businesses looking to develop a winning marketing strategy and value proposition …

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B2B Revenue Acceleration

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149: How to Drive B2B Revenue and Growth With SEO 33:46

6M ago33:46

33:46

SEO (search engine optimisation) is the best method of driving organic traffic to your website, increasing leads and doubling down on brand awareness. B2B business leaders can’t afford to overlook the importance of a strong SEO strategy. After all, 68% of all online experiences begin with a search engine search, and SEO drives more than 1,000% more…

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B2B Revenue Acceleration

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148: The SDR Handbook: Complete Guide to Building a Sales Development Team 21:38

6M ago21:38

21:38

Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few. However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money. Caref…

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B2B Revenue Acceleration

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147: The 30/60/90-Day Plan of a New Marketing Leader 42:45

7M ago42:45

42:45

It’s said that preparation is key to success, and this is particularly true when you’re transitioning into a brand-new role. Preparation comes in many different forms, but the 30/60/90-Day Plan method is becoming increasingly popular among marketing leaders. This strategy assists in setting measurable goals, allowing you to lay the foundations for …

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B2B Revenue Acceleration

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146: Everything You Need To Know About B2B Influencer Marketing 27:55

7M ago27:55

27:55

When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok. Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness. After all, people don’t just trust companies anymore – the…

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B2B Revenue Acceleration

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145: How to Create Breakthrough CX Strategies to Increase Sales and Profitability 39:05

8M ago39:05

39:05

Business leaders across the board have realized the benefits of putting customers first in their strategies, with customer experience (CX) becoming a focal point for many organizations. Great customer experience is critical to your business' success. After all, a happy customer is one that will not only stay loyal but promote your business to their…

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B2B Revenue Acceleration

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144: Mental Health in Sales: Preventing Burnout in the Workplace 21:40

8M ago21:40

21:40

People in sales are ten times more likely to struggle with their mental health, leading to burnout and chronic stress. For managers, this means not just recognizing mental decline when it happens to their employees, but also handling it in a constructive manner. It's easy to overlook or misread the signs of burnout and chronic stress, yet these con…

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B2B Revenue Acceleration

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143: How the Recession can Affect Business Expansion Plans w/ Mike Jones 18:59

8M ago18:59

18:59

There is no doubt that expansion is one of the primary goals of all business owners. However, there are many obstacles that need to be overcome before plans come to fruition. The looming recession threatens to disrupt business expansion plans further, causing doubt as to if funding will materialize and if the market is stable enough for further gro…

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B2B Revenue Acceleration

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142: How to Coach Founders in Today’s World 29:21

10M ago29:21

29:21

Many entrepreneurs attempt numerous strategies to accelerate their business growth - yet they often overlook undergoing expert coaching. Coaching can help founders hone their skills and expertise while developing their entrepreneurial mindset. In fact, Forbes described coaching as a ‘secret start-up superpower’. In the latest episode of B2B Revenue…

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B2B Revenue Acceleration

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141: SDR & AE Alignment: Building Relationships for Sales Success 29:17

10M ago29:17

29:17

For any leader overseeing a sales team, alignment between the SDR and AE should be a primary objective. Strong alignment encourages collaboration, driving success from the top of the funnel and pipeline to help hit revenue goals. This isn’t to mention the years of experience an AE can hand down to an SDR. By providing the right guidance and mentori…

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B2B Revenue Acceleration

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140: B2B Marketing in a Recession: Strategies for Accelerating Growth 30:32

11M ago30:32

30:32

When businesses need to reduce their spending, marketing is often one of the first areas to be cut. This is, no doubt, because some business leaders doubt the importance of investing in a solid marketing strategy. They either label it as non-essential and prioritise other spending activities or simply believe their business can survive on the bare …

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B2B Revenue Acceleration

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139: The JOLT Effect: Helping High Performers Overcome Customer Indecision 53:24

11M ago53:24

53:24

There’s only one thing that is worse for salespeople than hearing 'no', and it’s 'I need to think about it’. Customer indecision is not only frustrating to deal with, particularly when a salesperson has gone through the entire process of pitching only to end up with no certain answer. This hurdle is all too common; in fact, research shows that 40 t…

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B2B Revenue Acceleration

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138: Women in Sales: Seeing Success in the Industry 22:24

12M ago22:24

22:24

It’s no secret that the tech sales industry is predominantly male-dominated. Statistics indicate that only 25% of the sector's salespeople are women and only 12% of these women are in sales leadership positions. In honour of Women in Sales Month, Catarina Hoch (VP of Global Marketing, Operatix) sat do wn with Hannah Allen (Operations Director, Oper…

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B2B Revenue Acceleration

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137: The Impact of the Economic Downturn on the Tech Industry 43:53

12M ago43:53

43:53

There has been tremendous growth in the technology sector in recent years - but is this all going to change? Tech has always been regarded as a thriving industry; VCs were injecting money into vendors, companies were propelled into hypergrowth mode and momentous valuations were increasingly common. However, with talks of an economic downturn loomin…

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B2B Revenue Acceleration

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136: How to Leverage Buyer Job Movements to Win More Deals 28:16

1y ago28:16

28:16

When attempting to close more deals, it's common for business leaders to focus on making new connections and building brand awareness with prospective customers. While this is an important step in accelerating sales, they often forget to leverage their existing business relationships and personal contacts. After all, a previously loyal customer mov…

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B2B Revenue Acceleration

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135: Cultural Considerations as You Enter New Markets 46:29

1y ago46:29

46:29

Geographical expansion opens up a host of new opportunities, allowing you to tap into a new pool of both clients and talent. It’s a logical step for many businesses looking to grow and increase sales, as well as solidify brand awareness. However, many people underestimate the impact cultural differences can have on business relations, both internal…

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B2B Revenue Acceleration

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134: Identifying, Training and Managing Sales Development Talent 30:43

1y ago30:43

30:43

In an age where LinkedIn is at our fingertips, building a stellar team of sales development representatives may seem easy, but it is far more complex than it appears. There is much more to the task than simply scrolling through people’s prior experience, recruiting the most qualified candidates and leaving them to their own devices. Rather, definin…

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B2B Revenue Acceleration

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133: Strategy Sprints: An Agile Framework To Support Revenue Growth 41:19

1y ago41:19

41:19

A core driving factor for most business owners is, understandably, the need to maximise revenue and accelerate business growth. Yet this is often easier said than done, with periods of stagnation and an ever-changing market causing a halt in progress. This isn’t to mention the mistakes commonly made by entrepreneurs, many of which can push your bus…

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B2B Revenue Acceleration

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132: Why Great Salespeople Are Made, Not Born 32:49

1y ago32:49

32:49

Traditional sales professionals are often under the impression that you’re either naturally talented at the art of selling or you just don’t have what it takes to be successful. Yet some of the best sales representatives are those that are nurtured and thoroughly trained, starting with just a passion to become the best they can be. While there may …

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B2B Revenue Acceleration

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131: Mapping the Customer Journey Towards Revenue 29:31

1y ago29:31

29:31

Understanding the ideal customer’s journey is paramount when building and launching a marketing plan, allowing you to influence their decision with various touch points along the way. It should go without saying that data and marketing go hand-in-hand, particularly when creating a strategy that not only engages, but converts. Creating targeted cont…

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B2B Revenue Acceleration

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130: Simplifying Sales Emails: Creating Compelling Campaigns 47:35

1+ y ago47:35

47:35

Sales emails do not have to be complex, nor do they have to be particularly lengthy - in fact, the most successful campaigns tend to be those that cut to the chase. They’re quick, concise and tailored to the recipient. After all, the key decision-makers that salespeople target are unlikely to have the time to read a detailed, novel-like email. This…

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B2B Revenue Acceleration

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129: The Recurring Revenue Bow Tie Model w/ Shari Johnston 24:16

1+ y ago24:16

24:16

Many business leaders have their goals focused largely on customer acquisition - yet this is only the tip of the iceberg when it comes to staying profitable. When it comes to the SaaS industry, revenue really lies beyond the acquisition stage in customer retention and expansion. Neglecting customer success and recurring impact means forgoing the of…

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B2B Revenue Acceleration

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128: Your Go-To Market Strategy Done Right w/ Pete Crosby 41:59

1+ y ago41:59

41:59

Developing a go-to-market strategy is essential in not only defining who your customer base should be but also how to go about targeting them effectively. After all, there’s little point in having a product or service if there’s no visibility to your ideal customer, no matter how outstanding you believe it may be. Your product cannot sell itself no…

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B2B Revenue Acceleration

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127: Using Marketing Attribution in a Complex Digital Era 34:40

1+ y ago34:40

34:40

Marketing attribution is an essential part of any business, with long-term data helping to optimise spend while connecting the dots between strategies and growth. After all, it’s no secret that data-driven marketing plans that utilise reliable audience insights are the most successful. However, the increasing rate at which the digital world of sale…

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B2B Revenue Acceleration

1
126: Retaining SDRs: How to Keep Talent Onboard 38:39

1+ y ago38:39

38:39

Anyone with a sales team knows how difficult hiring and onboarding can be - particularly as the demand for skilled, experienced SDRs grows. While you may have considered the lengthy timescale and cost of hiring a sales team, you may not have factored in one of the most frustratingly common problems sales managers face - the high rate of churn. Mayb…

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B2B Revenue Acceleration

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125: How to Stay Relevant by Leveraging Intent Data 38:07

1+ y ago38:07

38:07

In the midst of rapid digital transformation, old school marketing and sales strategies are no longer effective. In fact, they’re probably driving your customers away. In this exciting conversation with Latané Conant, CMO at 6sense, we’ll get her unique perspective on how best to approach your business development tactics. After joining 6sense in 2…

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B2B Revenue Acceleration

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124: The Great 2022 Outsourced Sales Development Industry Survey 28:29

1+ y ago28:29

28:29

Does it ever make sense to outsource the whole SDR team? If you do, what questions should you be asking and what expectations should you set? In this special episode of B2B Revenue Acceleration, Aurelien Mottier, CEO and Co-founder at Operatix joined David Dulany, Founder and CEO at Tenbound at the latest Sales Development Conference. Here, they ta…

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B2B Revenue Acceleration

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123: 10 Years of Sales Development 33:33

1+ y ago33:33

33:33

Sales development has come a long way and is an increasingly vital component to any successful business. Though it’s something many businesses can’t live without, the function is often neglected by leaders, who fail to invest in it or the experience for the employees charged with making a success. That’s why I invited David Dulany, Founder and CEO …

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B2B Revenue Acceleration

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122: Email Prospecting the Right Way w/ Stephen Harlow 36:50

1+ y ago36:50

36:50

Prospecting email is not designed to get somebody to buy your service or product. It’s a personalized one-to-one message that does one thing: it shows how you think you can help that business. In this episode, we speak with Stephen Harlow, Chief Sales Officer at Sopro, about his winning email marketing strategy with a 15% response rate. Join us as …

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B2B Revenue Acceleration

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121: The Beginner’s Guide to Sales Gamification w/ Brian Trautschold 35:27

1+ y ago35:27

35:27

Gamification is more than a buzzword. It’s a proven way to motivate, revitalize, and inspire your team to great results. In sales, gamified initiatives can have ripple effects that reach every corner of your company. With strategic implementation, consistency, and intentional connection, you can build a system that recognizes accomplishments and re…

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B2B Revenue Acceleration

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120: How to Budget for SDRs w/ Dan Seabrook 37:43

1+ y ago37:43

37:43

Building a sales development team is a feat worth investing in, that much is becoming common knowledge in the business world. Understanding exactly how to budget for an SDR team is the first hurdle to creating a successful team, yet is undoubtedly one of the most important. After all, it’s not just the salary that needs to be considered. SDRs not o…

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B2B Revenue Acceleration

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119: How to Build a Personal Brand w/ Daniel Disney 32:34

1+ y ago32:34

32:34

It’s no longer enough to have a great product. Today, people are only going to buy from you if they feel like you care about them. If they feel like you’re likeable, personable, and easy to talk to. In other words, social selling is the name of the game. But how do you go about building a brand for yourself? How do you establish a reputation as a s…

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B2B Revenue Acceleration

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118: Prospecting Advice from the UK’s Most Hated Sales Trainer w/ Benjamin Dennehy 39:42

1+ y ago39:42

39:42

With a title like “the UK’s Most Hated Sales Trainer,” you know that you’re likely going to ruffle some feathers. You’re going to make some people uncomfortable. Because you’ve likely not achieved that title by telling people what they want to hear. Which is why, on this episode of B2B Revenue Acceleration, we sat down with Benjamin Dennehy for a c…

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B2B Revenue Acceleration

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117: B2B Marketing Trends for 2022 w/ Matt Heinz 37:22

2y ago37:22

37:22

The years 2020 and 2021 have thrown so many curveballs at B2B marketers. While we’re all planning for 2022, Matt Heinz, President at Heinz Marketing, joined us to share his predictions for what’s coming over the next year and beyond. We discuss main trends expected in 2022, tech and tools marketers should explore, supporting the buyer journey and o…

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B2B Revenue Acceleration

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116: The Do’s & Don’ts of Video Prospecting w/ Tyler Lessard 30:26

2y ago30:26

30:26

The COVID-19 pandemic has changed many of the ways we interact with each other, and business is no exception. With many opting for video calls over in-person meetings, it’s opened the door to the bigger question: How can we use video technology to differentiate ourselves from competitors? On this episode of B2B Revenue Acceleration, we talk with Ty…

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B2B Revenue Acceleration

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115: SDR Manager Effectiveness - 4 Keys for Success w/ Kyle Coleman 41:33

2y ago41:33

41:33

A lot of SDR managers become SDR managers simply because they were very good reps. They excelled at their roles as SDRs, and so by virtue of their skill, they’re promoted to be an SDR manager. Which is great for them. But often, what doesn’t get trained are simply expectations. What is expected of an SDR manager is very different from what is expec…

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B2B Revenue Acceleration

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114: Modern ABM – Personalization vs. Technology w/ Declan Mulkeen 24:20

2y ago24:20

24:20

One third of companies are in a mature stage of their ABM journey, one third are only a year or so into the journey, and one third haven’t even started. ABM is still very much in its growth stage — not at all losing its momentum but rather gaining it as organizations appreciate what modern ABM can really do. In this episode, we interview Declan Mul…

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B2B Revenue Acceleration

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113: How to Tell Your B2B's Brand Story In 2022 w/ Ken Rutsky 22:37

2y ago22:37

22:37

For this episode of the B2B Revenue Acceleration Podcast, we will be airing again one of our most listened to episodes: “How to Tell Your B2B’s Brand Story”. This episode was first published in 2018 when we started our show and it’s as relevant as ever at this time of the year when Sales & Marketing leaders prepare their Go-to-Market plans for 2022…

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B2B Revenue Acceleration

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112: Building a Community: Know Your Purpose w/ Sam Jacobs 35:07

2y ago35:07

35:07

Don’t build a community because you just want to be in charge of something or have a captive audience to sell to. Build a community because you genuinely want to help others without asking anything in return. Over the years, this will bring so much good into your personal and professional life. In this episode, we interview Sam Jacobs , Founder and…

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B2B Revenue Acceleration

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111: Why People Hate Cold Calls w/ Jason Bay 39:35

2y ago39:35

39:35

SDRs talk about how hard it is to be rejected when cold calling — and it is. But it’s also hard for the person on the other end of the phone to reject. Reps need to make the conversation about the person that they’re cold calling both to overcome call reluctance and to change cold calling’s bad reputation. In this episode, we interview Jason Bay , …

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