The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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146: Everything You Need To Know About B2B Influencer Marketing
Manage episode 356811177 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok.
Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness.
After all, people don’t just trust companies anymore – they trust people. This is exactly why the likes of referrals, word-of-mouth promotion and influencer marketing work so well.
In this episode of B2B Revenue Acceleration, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Justin Levy (Director of Social & Influencer Marketing, Demandbase).
They discuss all things B2B influencer marketing related, including the benefits, best practices and how to create a campaign that elevates your brand.
Justin Levy shares his advice in finding a natural fit for your niche, how to approach influencers for collaboration and what a B2B influencer campaign actually looks like.
If you want to try B2B influencer marketing or are curious to know more, listen in to the conversation now.
176 episodes
Share
Manage episode 356811177 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok.
Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness.
After all, people don’t just trust companies anymore – they trust people. This is exactly why the likes of referrals, word-of-mouth promotion and influencer marketing work so well.
In this episode of B2B Revenue Acceleration, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Justin Levy (Director of Social & Influencer Marketing, Demandbase).
They discuss all things B2B influencer marketing related, including the benefits, best practices and how to create a campaign that elevates your brand.
Justin Levy shares his advice in finding a natural fit for your niche, how to approach influencers for collaboration and what a B2B influencer campaign actually looks like.
If you want to try B2B influencer marketing or are curious to know more, listen in to the conversation now.
176 episodes
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Similar to B2B Revenue Acceleration
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
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…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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