Best Aoife Daly Podcasts (2024)

1
174: The Science Behind Successful Sales Calls 27:41

17d ago27:41

27:41

What if the key to boosting your sales success lies not in what you say, but in how you say it? In this episode of B2B Revenue Acceleration, host Aurelien Mottier sits down with Bitty Balducci, Assistant Professor of Marketing at Washington State University, to delve into the science behind successful sales calls. Drawing from her recent study that…

1
173: The B2B Leadership Coaching Blueprint 39:35

2M ago39:35

39:35

Have you ever wondered what truly differentiates leadership coaching from mentorship, and which one could be more impactful for your corporate journey? In this episode of B2B Revenue Acceleration, we explore this very question with Gavin Sumner (Co-Founder & Coach at Scalewise), who shares his expertise on how effective leadership coaching can dire…

1
172: How to Master Your Sales Messaging 1:00:19

3M ago1:00:19

1:00:19

Have you ever wondered why some sales pitches instantly grab your attention, while others fall flat? What's the secret behind crafting compelling, persuasive sales messages that not only captivate but also convert? In today’s episode of B2B Revenue Acceleration, we dive deep into the art and science of sales messaging with host Aurelien Mottier, Co…

1
171: Exploring AI in Marketing 42:08

4M ago42:08

42:08

AI is quickly becoming an essential tool in any marketing professional’s kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized. In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Ma…

1
170: The Art of Organic Content for Start-Up Brand Building 35:11

5M ago35:11

35:11

Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty. Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue…

1
169: Nurturing Mental Health for Optimal Sales Results 35:48

6M ago35:48

35:48

It’s no secret that mental health can significantly impact every part of your life, including your career. When you're mentally well, it boosts your ability to think clearly, take risks, make decisions, and handle challenges at work. This resilience is crucial in today's fast-paced professional world. In this instalment of the B2B Revenue Accelerat…

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168: Google and Yahoo's New Email Policies Unveiled 39:41

6M ago39:41

39:41

Amidst the recent unveiling of Google and Yahoo's perplexing email policies, business and sales leaders find themselves with more questions than answers. In this episode of B2B Revenue Acceleration, host Aurelien Mottier, CEO at Operatix, sits down with Mansour Salame, CEO at FrontSpin, to decode the intricacies of these policies and explore their …

1
167: BIPSY: A New Framework for Sales Leadership 46:51

7M ago46:51

46:51

Want to refine your sales leadership strategies and elevate your team? Look no further – this episode of B2B Revenue Acceleration is a masterclass in Kevin Dorsey's BIPSY framework and a captivating exploration of the science behind sales leadership. Join Aurelien and Kevin as they explore the intricacies of BIPSY, an innovative sales leadership fr…

1
166: Educating TOFU Buyers in the B2B Landscape 31:49

7M ago31:49

31:49

Are you navigating the ever-evolving world of B2B sales and marketing, wondering how to captivate your TOFU (Top of Funnel) audience effectively? Or perhaps you’re curious about the shifts in B2B buyer education over the past few years? This episode of the B2B Revenue Acceleration podcast covers all of this and more. Catarina Hoch (VP Global Market…

1
165: Mastering Account-Based Marketing: Playbooks, Metrics, and Methodology 42:44

8M ago42:44

42:44

Want to ace your account-based marketing strategy? With tips on everything from playbooks to SDR integration, look no further than this episode of B2B Revenue Acceleration. Host Aurelien Mottier (Co-Founder and CEO, Operatix) sits down with expert Daniel Englebretson (Partner at Khronos) to undergo a deep dive into the world of ABM. They explore th…

1
164: Mastering Annual Planning: Frameworks for B2B Leaders 38:41

8M ago38:41

38:41

Welcome to another episode of B2B Revenue Acceleration! Aurelien Mottier, Co-Founder and CEO of Operatix, is joined by Mark Walker, Founder at GTM Works, in a deep dive into the world of annual planning frameworks for B2B leaders. In this episode, the key components of a successful business plan for 2024 are unveiled, along with fundamental element…

1
163: Exploring the Evolving Landscape of B2B Sales 46:51

9M ago46:51

46:51

Sales is an incredibly dynamic industry, which means there are endless opportunities for growth and innovation. While staying on top of the latest trends and crafting a strategy that withstands the test of time can be demanding, it also offers the chance to continually adapt and excel in an ever-evolving marketplace. Host Aurelien Mottier (Co-Found…

1
162: Enabling Sales Success: Inside the SDR Academy Journey 47:21

9M ago47:21

47:21

Special guest Lars Nilsson While ongoing training is commonly acknowledged as essential for elevating sales teams, some businesses are raising the bar with the establishment of internal sales academies. Get ready for this episode of B2B Revenue Acceleration, where Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Lars Nilsson (VP Glo…

1
161: From Connection to Conversion: SDRs Navigating Demand Capture and Creation 29:02

10M ago29:02

29:02

Special guest Chris Walker Have you ever wondered how Sales Development Representatives (SDRs) can harness the full potential of demand capture and creation in today's ever-changing sales landscape? In the latest episode of B2B Revenue Acceleration, our host, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Chris Walker (CEO, Refine …

1
160: The Future of Sales: How AI is Changing the B2B Sales Industry 45:03

10M ago45:03

45:03

Special guest John Barrows "Let the AI or tech do all the heavy lifting... but right before it goes out the door, make sure you humanize it." In the latest episode of B2B Revenue Acceleration, Aurelien Mottier (CEO and Co-Founder, Operatix) and John Barrows (CEO, JB Sales) share their perspective on the question that everyone is asking - is AI the …

1
159: From Pain to Gain: Navigating the Start-Up Scaling Journey 46:09

11M ago46:09

46:09

Looking to scale your business from series A to B? This episode of the B2B Revenue Acceleration is a must-listen. Join our host Aurelien Mottier, Co-Founder and CEO of Operatix, as he sits down with Tom Glason, CEO of Scalewise. They dive into the obstacles to avoid and best practices to help scale your start-up to the next level. Key talking point…

1
158: Leveraging Buyer Personas for Effective Marketing Campaigns 27:19

11M ago27:19

27:19

Ready to revolutionise the way you approach buyer personas? In our latest episode of the B2B Revenue Acceleration Podcast, host Catarina Hoch (VP of Global Marketing, Operatix) sits down with expert Jim Kraus (President at the Buyer Persona Institute) to discuss his unique methodology. Delve into the psychology of buying decisions, moving beyond de…

1
157: Aligning Budget and Revenue Growth Goals 40:05

12M ago40:05

40:05

Achieving revenue growth with limited budgets is a common challenge for many businesses, regardless of if you’re a fledgling start-up or an established business struggling to align its finances with its goals. Join us on the latest episode of B2B Revenue Acceleration, where host Aurelien Mottier, Co-Founder and CEO at Operatix, sits down with Nick …

1
156: Insights and Advice from a First-Time CMO 22:38

1y ago22:38

22:38

Navigating the role world of a first-time CMO can be rewarding but difficult, with new responsibilities and hurdles to overcome. In the latest episode of B2B Revenue Acceleration, host Catarina Hoch (VP of Global Marketing, Operatix) interviews Alice De Courcy (Group Chief Marketing Officer at Cognism) about her book 'The Diary of a First-Time CMO'…

1
155: The 2023 B2B Sales Benchmarks Report 43:03

1y ago43:03

43:03

Did you know that just 23% of reps contribute to 83% of revenue? Or that 27% of sales reps consistently hit their quota? In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO at Operatix) sits down with Guy Rubin (CEO at Ebsta) to discuss the current state of sales and dive into the key findings of the recently rele…

1
154: Elevating SDR Talent Via Coaching and Ongoing Development 47:44

1y ago47:44

47:44

Ongoing sales coaching is absolutely crucial in performance, skill development and unlocking the full potential of your SDRs, yet it's often overlooked. By investing in specialist SDR coaching, businesses can drive consistent results, and maintain a competitive edge in the dynamic world of sales. In this episode of B2B Revenue Acceleration, Aurelie…

1
153: How to Maximize the ROI of Tradeshows 19:35

1y ago19:35

19:35

With the ability to accelerate brand awareness, connect with industry leaders and enhance marketing visibility, tradeshows are a valuable part of both sales and marketing strategies. However, to leverage their full potential, careful planning both before, during and after each event is essential to ensure you get the best results possible from ever…

1
152: Lead Generation vs Demand Generation 28:15

1y ago28:15

28:15

Demand generation and lead generation are often confused or thought to be one of the same but, in reality, they are distinct yet interconnected marketing concepts. Understanding their differences is crucial for leveraging these strategies successfully. In this episode of B2B Revenue Acceleration, join host Catarina Hoch (VP of Global Marketing, Ope…

1
151: Measuring Content Marketing Success 43:21

1y ago43:21

43:21

It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it. So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness? Using the right metrics to revamp your marke…

1
150: Bullseye Marketing: The Three-Phase Strategy to Grow Your B2B Business 31:28

1y ago31:28

31:28

Growing your business in a crowded marketplace can be a challenge, regardless of whether it is an emerging start-up or an established enterprise. With real-world examples and practical tips, the latest edition of Bullseye Marketing provides a practical roadmap for B2B businesses looking to develop a winning marketing strategy and value proposition …

1
149: How to Drive B2B Revenue and Growth With SEO 33:46

1+ y ago33:46

33:46

SEO (search engine optimisation) is the best method of driving organic traffic to your website, increasing leads and doubling down on brand awareness. B2B business leaders can’t afford to overlook the importance of a strong SEO strategy. After all, 68% of all online experiences begin with a search engine search, and SEO drives more than 1,000% more…

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148: The SDR Handbook: Complete Guide to Building a Sales Development Team 21:38

1+ y ago21:38

21:38

Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few. However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money. Caref…

1
147: The 30/60/90-Day Plan of a New Marketing Leader 42:45

1+ y ago42:45

42:45

It’s said that preparation is key to success, and this is particularly true when you’re transitioning into a brand-new role. Preparation comes in many different forms, but the 30/60/90-Day Plan method is becoming increasingly popular among marketing leaders. This strategy assists in setting measurable goals, allowing you to lay the foundations for …

1
146: Everything You Need To Know About B2B Influencer Marketing 27:55

1+ y ago27:55

27:55

When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok. Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness. After all, people don’t just trust companies anymore – the…

1
145: How to Create Breakthrough CX Strategies to Increase Sales and Profitability 39:05

1+ y ago39:05

39:05

Business leaders across the board have realized the benefits of putting customers first in their strategies, with customer experience (CX) becoming a focal point for many organizations. Great customer experience is critical to your business' success. After all, a happy customer is one that will not only stay loyal but promote your business to their…

1
144: Mental Health in Sales: Preventing Burnout in the Workplace 21:40

1+ y ago21:40

21:40

People in sales are ten times more likely to struggle with their mental health, leading to burnout and chronic stress. For managers, this means not just recognizing mental decline when it happens to their employees, but also handling it in a constructive manner. It's easy to overlook or misread the signs of burnout and chronic stress, yet these con…

1
143: How the Recession can Affect Business Expansion Plans w/ Mike Jones 18:59

1+ y ago18:59

18:59

There is no doubt that expansion is one of the primary goals of all business owners. However, there are many obstacles that need to be overcome before plans come to fruition. The looming recession threatens to disrupt business expansion plans further, causing doubt as to if funding will materialize and if the market is stable enough for further gro…

1
142: How to Coach Founders in Today’s World 29:21

1+ y ago29:21

29:21

Many entrepreneurs attempt numerous strategies to accelerate their business growth - yet they often overlook undergoing expert coaching. Coaching can help founders hone their skills and expertise while developing their entrepreneurial mindset. In fact, Forbes described coaching as a ‘secret start-up superpower’. In the latest episode of B2B Revenue…

1
141: SDR & AE Alignment: Building Relationships for Sales Success 29:17

1+ y ago29:17

29:17

For any leader overseeing a sales team, alignment between the SDR and AE should be a primary objective. Strong alignment encourages collaboration, driving success from the top of the funnel and pipeline to help hit revenue goals. This isn’t to mention the years of experience an AE can hand down to an SDR. By providing the right guidance and mentori…

1
140: B2B Marketing in a Recession: Strategies for Accelerating Growth 30:32

1+ y ago30:32

30:32

When businesses need to reduce their spending, marketing is often one of the first areas to be cut. This is, no doubt, because some business leaders doubt the importance of investing in a solid marketing strategy. They either label it as non-essential and prioritise other spending activities or simply believe their business can survive on the bare …

1
139: The JOLT Effect: Helping High Performers Overcome Customer Indecision 53:24

1+ y ago53:24

53:24

There’s only one thing that is worse for salespeople than hearing 'no', and it’s 'I need to think about it’. Customer indecision is not only frustrating to deal with, particularly when a salesperson has gone through the entire process of pitching only to end up with no certain answer. This hurdle is all too common; in fact, research shows that 40 t…

1
138: Women in Sales: Seeing Success in the Industry 22:24

2y ago22:24

22:24

It’s no secret that the tech sales industry is predominantly male-dominated. Statistics indicate that only 25% of the sector's salespeople are women and only 12% of these women are in sales leadership positions. In honour of Women in Sales Month, Catarina Hoch (VP of Global Marketing, Operatix) sat do wn with Hannah Allen (Operations Director, Oper…

1
137: The Impact of the Economic Downturn on the Tech Industry 43:53

2y ago43:53

43:53

There has been tremendous growth in the technology sector in recent years - but is this all going to change? Tech has always been regarded as a thriving industry; VCs were injecting money into vendors, companies were propelled into hypergrowth mode and momentous valuations were increasingly common. However, with talks of an economic downturn loomin…

1
136: How to Leverage Buyer Job Movements to Win More Deals 28:16

2y ago28:16

28:16

When attempting to close more deals, it's common for business leaders to focus on making new connections and building brand awareness with prospective customers. While this is an important step in accelerating sales, they often forget to leverage their existing business relationships and personal contacts. After all, a previously loyal customer mov…

1
135: Cultural Considerations as You Enter New Markets 46:29

2y ago46:29

46:29

Geographical expansion opens up a host of new opportunities, allowing you to tap into a new pool of both clients and talent. It’s a logical step for many businesses looking to grow and increase sales, as well as solidify brand awareness. However, many people underestimate the impact cultural differences can have on business relations, both internal…

1
134: Identifying, Training and Managing Sales Development Talent 30:43

2y ago30:43

30:43

In an age where LinkedIn is at our fingertips, building a stellar team of sales development representatives may seem easy, but it is far more complex than it appears. There is much more to the task than simply scrolling through people’s prior experience, recruiting the most qualified candidates and leaving them to their own devices. Rather, definin…

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133: Strategy Sprints: An Agile Framework To Support Revenue Growth 41:19

2y ago41:19

41:19

A core driving factor for most business owners is, understandably, the need to maximise revenue and accelerate business growth. Yet this is often easier said than done, with periods of stagnation and an ever-changing market causing a halt in progress. This isn’t to mention the mistakes commonly made by entrepreneurs, many of which can push your bus…

1
132: Why Great Salespeople Are Made, Not Born 32:49

2y ago32:49

32:49

Traditional sales professionals are often under the impression that you’re either naturally talented at the art of selling or you just don’t have what it takes to be successful. Yet some of the best sales representatives are those that are nurtured and thoroughly trained, starting with just a passion to become the best they can be. While there may …

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131: Mapping the Customer Journey Towards Revenue 29:31

2y ago29:31

29:31

Understanding the ideal customer’s journey is paramount when building and launching a marketing plan, allowing you to influence their decision with various touch points along the way. It should go without saying that data and marketing go hand-in-hand, particularly when creating a strategy that not only engages, but converts. Creating targeted cont…

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130: Simplifying Sales Emails: Creating Compelling Campaigns 47:35

2y ago47:35

47:35

Sales emails do not have to be complex, nor do they have to be particularly lengthy - in fact, the most successful campaigns tend to be those that cut to the chase. They’re quick, concise and tailored to the recipient. After all, the key decision-makers that salespeople target are unlikely to have the time to read a detailed, novel-like email. This…

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129: The Recurring Revenue Bow Tie Model w/ Shari Johnston 24:16

2y ago24:16

24:16

Many business leaders have their goals focused largely on customer acquisition - yet this is only the tip of the iceberg when it comes to staying profitable. When it comes to the SaaS industry, revenue really lies beyond the acquisition stage in customer retention and expansion. Neglecting customer success and recurring impact means forgoing the of…

1
128: Your Go-To Market Strategy Done Right w/ Pete Crosby 41:59

2y ago41:59

41:59

Developing a go-to-market strategy is essential in not only defining who your customer base should be but also how to go about targeting them effectively. After all, there’s little point in having a product or service if there’s no visibility to your ideal customer, no matter how outstanding you believe it may be. Your product cannot sell itself no…

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127: Using Marketing Attribution in a Complex Digital Era 34:40

2y ago34:40

34:40

Marketing attribution is an essential part of any business, with long-term data helping to optimise spend while connecting the dots between strategies and growth. After all, it’s no secret that data-driven marketing plans that utilise reliable audience insights are the most successful. However, the increasing rate at which the digital world of sale…

1
126: Retaining SDRs: How to Keep Talent Onboard 38:39

2y ago38:39

38:39

Anyone with a sales team knows how difficult hiring and onboarding can be - particularly as the demand for skilled, experienced SDRs grows. While you may have considered the lengthy timescale and cost of hiring a sales team, you may not have factored in one of the most frustratingly common problems sales managers face - the high rate of churn. Mayb…

1
125: How to Stay Relevant by Leveraging Intent Data 38:07

2y ago38:07

38:07

In the midst of rapid digital transformation, old school marketing and sales strategies are no longer effective. In fact, they’re probably driving your customers away. In this exciting conversation with Latané Conant, CMO at 6sense, we’ll get her unique perspective on how best to approach your business development tactics. After joining 6sense in 2…

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