The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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148: The SDR Handbook: Complete Guide to Building a Sales Development Team
Manage episode 359370512 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few.
However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money.
Careful planning and understanding of how to empower your team are essential to reap the many rewards that come with having an SDR team.
This is exactly why the SDR Handbook was created by the team at Operatix. They have broken down each step required to build a successful SDR team from scratch, including everything from recruitment to metrics.
In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) sits down with Catarina Hoch (VP of Global Marketing, Operatix) to discuss the contents of the book.
They outline why it was created, what it contains and who would find it helpful. Delve into the conversation now, and don’t forget to download the free eBook here.
176 episodes
Share
Manage episode 359370512 series 2352785
Content provided by Aoife Daly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aoife Daly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Having an in-house sales development team brings a wealth of benefits - an increase in qualified leads, sales pipeline, increased revenue and better representation within the market, just to name a few.
However, building, managing and enabling sales development representatives requires a significant investment of both time, thought and money.
Careful planning and understanding of how to empower your team are essential to reap the many rewards that come with having an SDR team.
This is exactly why the SDR Handbook was created by the team at Operatix. They have broken down each step required to build a successful SDR team from scratch, including everything from recruitment to metrics.
In the latest episode of B2B Revenue Acceleration, host Aurelien Mottier (CEO and Co-Founder, Operatix) sits down with Catarina Hoch (VP of Global Marketing, Operatix) to discuss the contents of the book.
They outline why it was created, what it contains and who would find it helpful. Delve into the conversation now, and don’t forget to download the free eBook here.
176 episodes
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Similar to B2B Revenue Acceleration
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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