9.04: How consumers behave and banks can best serve


Manage episode 215795497 series 1352968
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In terms of how people save, invest and use credit, you could call it a moving target, based largely on economic conditions--and how they perceive those conditions. Robert Frick, corporate economist at Navy Federal Credit Union, talks about the ways behavioral economics can help financial institutions understand and better serve consumers, while helping them clear up misconceptions about how to best use their money.

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