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063 - Michele Arnese: Why Brands Need Sound
Manage episode 253713423 series 2534774
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to connect with customers and strengthen your consistent brand voice.
Emily's guest: Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. As Global CEO and Creative Director of amp, in the field of audio branding, he's considered one of the world's foremost experts, with clients as Mastercard, Mercedes, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and a range of international awards for his work with amp. Show notes:
Hosted on Acast. See acast.com/privacy for more information.
78 episodes
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Manage episode 253713423 series 2534774
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to connect with customers and strengthen your consistent brand voice.
Emily's guest: Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. As Global CEO and Creative Director of amp, in the field of audio branding, he's considered one of the world's foremost experts, with clients as Mastercard, Mercedes, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and a range of international awards for his work with amp. Show notes:
Hosted on Acast. See acast.com/privacy for more information.
78 episodes
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Similar to Beetle Moment Marketing Podcast
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
…
continue reading
Tempers fly as the newsmakers of the week face-off in this award-winning show. Anchored by Sanket Upadhyay, this weekly program has politicians battlling wits with a live audience.
…
continue reading
The Autoblog Podcast is one of the oldest and most-listened to automotive podcasts anywhere. The show features a rotating panel of editors and guests hosted by Editor-in-Chief Greg Migliore. The gloves come off and the lively discussion has everything from the most important news of the week to the best and worst cars we're driving. The show traditionally wraps with the popular Spend My Money segment. With nearly 700 episodes, the podcast is a must-listen for automotive enthusiasts everywhere.
…
continue reading
Hosts Isaac Butler, Ronald Young Jr., and June Thomas interview creative people about how they write, compose, paint, and more.
…
continue reading
Tim Reid (AKA Timbo) interviews the most innovative founders in the world of small business. In this award winning podcast business owners share where their original business idea came from, how they got it to market and the strategies they used that led to their business’s unprecedented growth. Tim Reid's curiosity for what makes business owners tick and his passion for small business success means that every episode is chock full of marketing gold that will help you build that beautiful bu ...
…
continue reading
The day's biggest news dissected by the day's newsmakers. Diverse opinions from across the political spectrum. The show that makes you decide, are you the Left, Right or the Centre?
…
continue reading
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…
continue reading
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…
continue reading
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Go offline with the Player FM app!
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