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016 - Voice Marketing from Stubb's BBQ

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Archived series ("Inactive feed" status)

When? This feed was archived on February 08, 2023 09:16 (1y ago). Last successful fetch was on October 13, 2022 19:27 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 218537567 series 2437364
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A great recipe skill on Alexa: Great use of authentic brand voice and historical audio that offers novelty, fun, and utility. Good example of early voice marketing.


Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand.


Read more about Ask Stubb on Alexa.


Skill created by Proof Advertising in Austin.


Video preview of the skill here.


Skills don't need to be perfect yet. Done is better than perfect. Establish a presence now like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

78 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on February 08, 2023 09:16 (1y ago). Last successful fetch was on October 13, 2022 19:27 (1+ y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 218537567 series 2437364
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A great recipe skill on Alexa: Great use of authentic brand voice and historical audio that offers novelty, fun, and utility. Good example of early voice marketing.


Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand.


Read more about Ask Stubb on Alexa.


Skill created by Proof Advertising in Austin.


Video preview of the skill here.


Skills don't need to be perfect yet. Done is better than perfect. Establish a presence now like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

78 episodes

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