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699. Pricing & Memberships | Selling Just One Option
Manage episode 395918053 series 2612568
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
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Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
______
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support742 episodes
Manage episode 395918053 series 2612568
In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry.
______
Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university
Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge
______
#crossfit #fitness #gym #crossfitgames #podcast #coaching #business
(00:00) - Intro
(00:47) - Unique Gym Features and Simplified Memberships
(02:05) - Avoiding Buyer's Dilemma and Over-Complexity
(03:08) - Simplification Benefits for Staff and Clients
(04:53) - Membership Plans and Market Demand
(06:27) - Selling Lifestyle and Health Benefits
(08:32) - Challenges with Diverse Rates and Value Focus
(10:08) - Strategic Pricing and Sales Psychology
(13:09) - Discount Policies and Valuing Services
(25:20) - Overcoming Fear in Premium Pricing
(30:47) - Business Strategy and Community Impact
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support742 episodes
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