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How Starting With A Great Strategy Builds a Great Brand with Tom Bassett
Manage episode 292494111 series 2832777
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco.
Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs.
I invited Tom to be a guest on my show to talk about strategy and why it’s so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
To advertise on the show click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
122 episodes
Manage episode 292494111 series 2832777
Today I’m sitting down with Tom Bassett, the Founder of Bassett & Partners: a brand and design strategy agency in San Francisco.
Prior to starting his own agency, Tom was the head of strategic brand planning at Wieden + Kennedy, the ad agency for a little known brand called Nike. He also worked at TBWA Chiat/Day where he helped build the Apple brand, and where he got to spend time with the late, great Steve Jobs.
I invited Tom to be a guest on my show to talk about strategy and why it’s so important when building a brand. I also wanted to discuss Briefly - a brilliant film he created that gives us the POV from creative leaders about what they need and want out of a creative brief.
Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.
About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
Need help telling your brand story?
Learn more here.
To advertise on the show click here
Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET
122 episodes
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