Interview with EMELINE

Bringin' it Backwards

We had the pleasure of interviewing EMELINE over Zoom video!
Rhode Island-born, L.A.-based singer/songwriter EMELINE premiere the spellbinding video for her recent single “this is how i learn to say no” — watch it HERE. Filmed by the ocean, the breathtakingly shot visual serves as a perfect counterpart to the 22-year-old artist’s message of setting boundaries and reclaiming your power.
“This music video shows the many sides to my vulnerability and strength throughout my personal healing and growth,” says EMELINE. “I wanted it to show my pain and liberation by the shore. I love storytelling; and with this video I wanted it to be about connecting the audience with my emotions and allowing my lyrics & performance to be that bridge.”
Directed by Joelle Grace Taylor (a director/photographer who’s worked with FLETCHER, Ari Lennox, and Flo Milli), the video for “this is how i learn to say no” opens on EMELINE at the edge of the shore, fiercely glamorous in a chainmail dress. With a ferocious intensity, she passionately portrays the song’s narrative of rediscovering your inner strength (an element informed by her recovery from a painful relationship, as well as by watching her parents’ marriage come to an end). As the video unfolds, EMELINE tears off the heavy jewelry around her neck and finds her way to freedom, eventually running into the water in the track’s final seconds.
Released in August, “this is how i learn to say no” showcases the stunning vocal range and minimalist yet hypnotically moody sound EMELINE first revealed on her breakthrough single “flowers & sex.” A #4 hit on Spotify’s U.S. Viral 50 chart, “flowers &; sex” amassed over 10 million global streams within just eight weeks of its premiere, landed on nearly 30 Spotify editorial playlists, and earned critical praise from outlets like Paper (who noted that the “blunt pop anthem…arrives at a time when people are craving a little self-love and a lot of sexual pleasure after a year of endless isolation”) and Earmilk (who hailed the song as “seductive, confident and perfect in synergy” while praising EMELINE as “transformative”).
A multi-instrumentalist who plays guitar and piano, EMELINE is now at work on more new music. With gritty honesty and powerful vulnerability, she creates all of her output with a mission of uplifting and supporting women everywhere.
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