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Becoming a DTC Brand Overnight - Gracie Poulson (Grace Rose Farm)
Manage episode 339023867 series 3348352
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Gracie Poulson is the Co-Founder of Grace Rose Farm, one of the biggest suppliers of fresh, garden-grown roses in the United States. They’re committed to ethically growing and harvesting more than 90 varieties of roses. Grace Rose Farm started as a flower farm and supplier to florists around the country, born purely out of Gracie’s love for growing roses. But when the COVID-19 pandemic hit, they found themselves needing to pivot quickly. And they did, by shifting to a direct-to-consumer model. Now they’re continuing to grow their brand, spread joy via roses across the country, and working towards their Series A funding.
In this episode, Gracie Poulson and Katie Hankinson discuss:
- Transitioning to direct-to-consumer
- Partnering with bigger flower farms
- Finding joy in your work
- Building connection on social media
- Sustainability in the flower industry
- Challenges with hiring and turnover rates
- Wins and challenges marketing a seasonal business
- …and much more!
If you want some beautiful Grace Rose Farm roses in your home, you can shop their collections here: https://www.gracerosefarm.com/collections/our-favorite-bouquets
Connect with Grace Rose Farm:
Website: https://www.gracerosefarm.com/
Instagram: https://www.instagram.com/gracerosefarm/
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