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From Firefighter to Founder: Building a Global Fitness Brand in a Crowded Industry - Sarah Apgar, Founder and CEO of FitFighter
Manage episode 343204281 series 3348352
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Sarah Apgar is the Founder and CEO of FitFighter, a global fitness brand and transformative strength training system that’s accessible, unintimidating, and good for everyone of all fitness levels. It’s rooted in the training firefighters go through and Sarah’s own innovation of a steel hose at its core. Before starting FitFighter, Sarah served in the Iraq War, spent five years at Warby Parker, and is a volunteer firefighter, athlete, and mother of two.
In her conversation with Maribel Lara, Sarah shares how FitFighter got started, her early “steel hose” innovation, and her vision for the company moving forward. In the beginning she had no expectations of building a global fitness brand. After nine years, FitFighter shows no signs of slowing down. Sarah talks about facing challenges head on, always having a “stubborn curiosity” as an entrepreneur, choosing where to focus in your business, building a successful brand, and much more.
Topics in this episode include:
- How FitFighter got its start
- Important qualities in entrepreneurship
- What it means to be “strong”
- Standing out in a crowded industry
- How FitFighter pivoted in response to challenges
- Choosing where to focus
- …and more!
Connect with Sarah:
FitFighter website: https://www.fitfighter.com/
FitFighter Instagram:https://www.instagram.com/fitfighter/
FitFighter YouTube channel
Sarah on LinkedIn: https://www.linkedin.com/in/sarahapgar/
Sarah on Instagram: https://www.instagram.com/sarah.apgar/
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