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Innovation in CPG and Staying True to Your Heritage - Miguel Leal, Co-Founder & CEO of SOMOS Foods
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Miguel Leal says he was “destined” to work in the food industry. He’s an industry veteran who’s served as CMO and executive vice president with brands like Cholula, Kind Snacks, Diamond Foods, and more. He and his co-founders started SOMOS Foods with the mission to “share the best of Mexico with the world.” Somos products are plant-based, nutritionally dense, gluten-free, and can be used to create a meal in 10 minutes or less.
In his conversation with Maribel Lara, Miguel shares how SOMOS Foods was born, and how family recipes play a role in their product development. He also discusses the “ownership mentality” they practice at SOMOS and how that impacts the culture they’re building.
If you’re feeling hungry after this episode, you can browse and order SOMOS products directly from their website.
In-flight topics:
- Breaking misconceptions in the food industry
- Building a brand that’s true to heritage and culture
- Innovation in the CPG food industry
- Developing plant-based food products
- The meaning of the name “SOMOS”
- …and more!
Connect with Miguel and SOMOS Foods:
SOMOS website: https://eatsomos.com/
SOMOS Instagram: https://www.instagram.com/eatsomos/
Miguel on LinkedIn: https://www.linkedin.com/in/miguelleal/
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