The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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#17 Kommunikation für die Masse? Prof. Dr. Maren Urner
Manage episode 259510780 series 1043815
Content provided by Tilo Bonow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tilo Bonow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Prof. Dr. Maren Urner ist studierte Kognitions- und Neurowissenschaftlerin. Derzeit lehrt sie Medienpsychologie an der HMKW - Hochschule für Medien Kommunikation und Wirtschaft in Köln. 2015 hat sie außerdem das Online-Magazin Perspective Daily mitgegründet, eine Plattform für konstruktiven Journalismus. Im Interview mit Tilo Bonow erklärt sie, mit welchen Mitteln Politiker und Wirtschaftsvertreter Menschen überzeugen und auch bei schwierigen Entscheidungen, wie in der aktuellen Corona-Krise, zielführend und lösungsorientiert kommunizieren können.
Die Corona-Krise ist aktuell nicht nur das zentrale Thema der digitalen Welt, sie beeinflusst das gesamte gesellschaftliche, politische und wirtschaftliche Leben. Social Distancing wird auch bei uns groß geschrieben, weshalb die aktuelle Business Class Episode selbstverständlich mit einem Remote Recording Tool im Homeoffice produziert wurde.
Weitere Informationen finden Sie unter:
Website: https://perspective-daily.de/
LinkedIn Prof. Dr. Maren Urner: www.linkedin.com/in/maren-urner/
LinkedIn von Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
66 episodes
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Manage episode 259510780 series 1043815
Content provided by Tilo Bonow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tilo Bonow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Prof. Dr. Maren Urner ist studierte Kognitions- und Neurowissenschaftlerin. Derzeit lehrt sie Medienpsychologie an der HMKW - Hochschule für Medien Kommunikation und Wirtschaft in Köln. 2015 hat sie außerdem das Online-Magazin Perspective Daily mitgegründet, eine Plattform für konstruktiven Journalismus. Im Interview mit Tilo Bonow erklärt sie, mit welchen Mitteln Politiker und Wirtschaftsvertreter Menschen überzeugen und auch bei schwierigen Entscheidungen, wie in der aktuellen Corona-Krise, zielführend und lösungsorientiert kommunizieren können.
Die Corona-Krise ist aktuell nicht nur das zentrale Thema der digitalen Welt, sie beeinflusst das gesamte gesellschaftliche, politische und wirtschaftliche Leben. Social Distancing wird auch bei uns groß geschrieben, weshalb die aktuelle Business Class Episode selbstverständlich mit einem Remote Recording Tool im Homeoffice produziert wurde.
Weitere Informationen finden Sie unter:
Website: https://perspective-daily.de/
LinkedIn Prof. Dr. Maren Urner: www.linkedin.com/in/maren-urner/
LinkedIn von Tilo Bonow: www.linkedin.com/in/tilobonow/
Weitere Folgen von Business Class: @tilobonow
Gästevorschläge oder Kontaktaufnahme via E-Mail podcast@piabo.net
66 episodes
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Similar to Business Class mit Tilo Bonow
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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…
continue reading
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continue reading
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