The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Business Connections Live - The UK's Leading Online Business TV Channel
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
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BCL186 Effective Marketing In A Digital World
Manage episode 211993266 series 2390995
Content provided by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Effective Marketing In A Digital World
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On this edition of Business Connections Live Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World. The World Wide Web and the ubiquity of digital technology has changed the way we live, work and communicate with one another. This has had a profound effect on how companies have to market themselves in order to be successful in today’s business environment. This interview will provide viewers with an understanding of the strategic mindset required to thrive in a digital world.
Grant Leboff is one of the UK’s leading sales and marketing experts. He is a highly sought-after consultant and speaker, and constantly makes presentations at conferences and events all over the world.
On this edition of Business Connections Live, Grant will explain:- the shortcomings of the traditional marketing model and the principles with which it should be replaced
- why the USP is no longer relevant and how to really differentiate your business
- the journey from selling products and services to experiences and why it matters to your business
- the importance of strategic partnerships
- why content matters in new marketing
- understanding the importance of an ESP – emotional selling proposition
- an appreciation of the new marketing model required to be successful
- a more effective way to assess marketing activities and their results
- an understanding of how to differentiate in a commoditised world
- techniques for cutting through the noise in the marketplace and winning attention
- insight into the role of content in marketing and what it means for their business
- how to use emotion in marketing
100 episodes
BCL186 Effective Marketing In A Digital World
Business Connections Live - The UK's Leading Online Business TV Channel
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Manage episode 211993266 series 2390995
Content provided by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Connections Live TV, Leading Business Experts, and Entrepreneurs Talk to Steve Hyland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Effective Marketing In A Digital World
…
continue reading
On this edition of Business Connections Live Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World. The World Wide Web and the ubiquity of digital technology has changed the way we live, work and communicate with one another. This has had a profound effect on how companies have to market themselves in order to be successful in today’s business environment. This interview will provide viewers with an understanding of the strategic mindset required to thrive in a digital world.
Grant Leboff is one of the UK’s leading sales and marketing experts. He is a highly sought-after consultant and speaker, and constantly makes presentations at conferences and events all over the world.
On this edition of Business Connections Live, Grant will explain:- the shortcomings of the traditional marketing model and the principles with which it should be replaced
- why the USP is no longer relevant and how to really differentiate your business
- the journey from selling products and services to experiences and why it matters to your business
- the importance of strategic partnerships
- why content matters in new marketing
- understanding the importance of an ESP – emotional selling proposition
- an appreciation of the new marketing model required to be successful
- a more effective way to assess marketing activities and their results
- an understanding of how to differentiate in a commoditised world
- techniques for cutting through the noise in the marketplace and winning attention
- insight into the role of content in marketing and what it means for their business
- how to use emotion in marketing
100 episodes
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Similar to Business Connections Live - The UK's Leading Online Business TV Channel
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
We interview hard to reach entrepreneurs. (Mark Cuban, Tim Ferriss, Sophia Amoruso, Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, & many more). Unlike most podcast interview series Nathan Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing about online or how to build a business. So from launching Foundr Magazine he's gone out and ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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