Clint Clarkson - Comics, Business, and Creativity - 174

Catalyst Sale Podcast

On this episode, Mike is joined by Clint Clarkson. Clint is the Founder of eLearning Alchemy and is an author of L& D Scenes - Comics for Learning Professionals. Mike and Clint discuss the value of comics in business today as well as how to get our creativity flowing.

Questions Answered:

• Why can we convey an interesting message in comics?
• How do you do it so it doesn’t take away from the story?
• How does spacing impact communication?
• Why is it important for someone to relate, but not feel attacked?
• What are the negative connotations of sales?
• How can we initiate the creative process?

Key Takeaways:

• Abstraction allows people to recognize it as a human experience while keeping it far enough away that they don’t feel attacked.
• There is often confusion around engagement and interaction. Engagement = “brains-on” activities while interaction = “hand-on” activities.
• Questions automatically make a person think.
• We can’t communicate or learn effectively if we are in fight or flight mode
• The moment you are trying to actively sell without adding value, people will find a way to tune you out and get rid of you.
• People are the heroes of their own story.
• When working on being more creative, ask how what you are working on can be more human. Fun, engaging, interesting.
• We are all creative in some way.

Show Links:

• Clint on LinkedIn
• Clint on Twitter

Thank You

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