Culture, Purpose and Branding with John Morris - 279

Catalyst Sale Podcast

In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand.

Key Takeaways:

• You have to have a defined set of core principles to fuel culture.
• In order to have a dynamic culture, you have to know who the individual people are.
• Put people in a position that rewards and recognition where they are going to feel comfortable.
• Understanding personality types helps you to coach instead of manage.
• Share wins on a regular basis.
• People like to see their name in lights but they would rather it be a green light than a red one.
• If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process?
• We have stopped finding joy. We don’t put enough time and effort into the joy of the process.
• Immediate gratification is good, but it’s not sustained.
• There are two sides to building a brand
• • Internal - if the internal is really good, then it will translate to the external
  • External - if the external is really good, it builds loyalty.
• If we can do it internally, we then share it externally.
• When people start to understand and believe that their role plays a part in the growth of the organization and the success, then you have brand champions.
• Experience should hit multiple senses.
• Every business is a people business.
• It’s one thing to make a living, it’s a whole 'nother thing to make a life.
• Purpose can be a whole bunch of small things.
• Purpose needs to be the thing that fills your heart.
• Don’t put too much stock on the wins and losses.

Show Links:

• John Morris on LinkedIn
• Contact John via email at [e-mail]

Thank You

Please send listener questions and feedback to [e-mail] or contact us directly on twitter or LinkedIn.

This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.