How to do Conferences: Effective Tactics for Sponsors and Attendees to Stand Out with Mike Simmons

Catalyst Sale Podcast

In this episode, host Mike Simmons dives into event strategies and tactics. He shares insights on different types of events, how to plan for them, and how to make the most out of attending or speaking at events. Whether you’re attending a massive trade show or a small niche event, this episode offers actionable advice for maximizing your impact.

Key Quotes from Mike Simmons:

1. "Participating in events is an investment—time, energy, and money—so make sure it’s the right fit for you."
2. "One of the best ways to meet people is to attend sessions, observe, and engage with them afterward."
3. "Going to an event as an attendee is just as valuable as being a sponsor, especially for smaller businesses."

Mike Simmons shares strategies to maximize the value of attending or hosting events. He covers the types of events, such as large trade shows, vendor-specific, and smaller niche events, and offers tips on pre-event preparation, making connections, and post-event follow-up. This episode is packed with practical, actionable advice.

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5 Key Takeaways:

1. Types of Events: Choose Wisely

   • Large trade shows have expo halls and keynote sessions that offer networking opportunities.
   • Vendor-specific events help you learn from others using the same tools and systems.
   • Small, niche events provide targeted networking and more meaningful interactions.

2. Pre-Event Planning: Prepare for Success

   • Visit the event website to understand the theme, agenda, and who will be speaking.
   • Identify key people you want to meet—speakers, vendors, or peers.
   • Create a "must-meet" list to stay focused and make meaningful connections.

3. Networking: Engage with Purpose

   • Focus on attending sessions where your target audience is likely to be.
   • Introduce yourself to others after breakout sessions or during lunch.
   • Be strategic—don’t pitch, but ask questions to learn more about the person and their challenges.

4. Post-Event Follow-Up: Build Relationships

   • Send personalized messages following the event to maintain the connection.
   • Reference the sessions they attended or the conversations you had.
   • Schedule follow-up calls or meetings to further discuss mutual interests.

5. Attendee vs. Sponsor: Know Your Role

   • Attending events for research or networking can be as valuable as sponsoring.
   • Bring a team of 2-3 people to an event to cover more ground and gather diverse insights.
   • Don’t over-invest in booths unless you know the event attracts your target audience.