Simplifying Behavior Change - COM-B

Catalyst Sale Podcast

Mike dives into the COM-B model of behavior change, which was developed from research conducted in the UK. The discussion centers on understanding how leaders, teams, and organizations can leverage this model to suppport behavior change among their teams.

Key Quotes

1. "The first thing we need to look at when we're trying to determine why someone does the thing that they do is first understand capability."
2. "If you're lacking any of these three, then you're gonna be in a situation where it's gonna be really really difficult to change behavior inside your organization."
3. "Sales is a thinking process. Business is a thinking process. Life is a thinking process. How are you thinking differently about your process?"

Summary

This episode explores the COM-B model for behavior change, focusing on the elements of Capability, Opportunity, and Motivation. The host emphasizes how organizations can assess and enhance these factors to facilitate effective behavior change among employees.

Key Takeaways

1. Understanding Capability

   • Knowledge and Skill: Assess whether individuals know what to do and have the skills to do it.
   • Training and Coaching: Use these tools to address any gaps in knowledge or skill.
   • Assessment: Regularly evaluate the capability of your team to ensure they are equipped for their tasks.

2. Creating the Right Opportunity

   • Leadership: Foster a leadership style that supports and encourages desired behaviors.
   • Culture: Develop a culture that aligns with the goals of the organization and supports innovation.
   • Work Environment: Ensure the work environment is structured in a way that provides the opportunity for success.

3. Enhancing Motivation

   • Incentives: Use rewards and consequences to motivate desired behaviors.
   • Alignment with Values: Ensure that the tasks and goals align with what drives individuals personally and professionally.
   • Observing and Asking: Continuously observe and engage with employees to understand their motivations.

4. Avoiding Assumptions

   • Data-Driven Decisions: Base your assessments on concrete data rather than assumptions.
   • Clear Communication: Maintain open lines of communication to understand the true barriers to behavior change.
   • Consistent Evaluation: Regularly check and recheck the factors influencing behavior to adjust strategies as needed.

5. Applying the Model in Various Contexts

   • Workplace: Use the COM-B model to improve processes and employee engagement.
   • Personal Life: The principles can also be applied to personal scenarios, such as family dynamics.
   • Continuous Learning: Encourage a mindset of ongoing learning and adaptation in both professional and personal contexts.

This episode offers practical insights into leveraging the COM-B model for effective behavior change, emphasizing the importance of capability, opportunity, and motivation in driving success.